Case Study
Doorsteps

Results

Content traffic increased by
273%
Average Keyword ranking improved by
+24
Organic traffic increased by
837% +
Engagement increased by
87% +

The Objectives

Helping Doorsteps to improve website visibility, increasing conversion rate and optimising lead-generating keyword rankings, handling backend functionality and API integrations.

We sought to improve online visibility for the Doorsteps website and business, using SEO, CRO, social media, and website development.
Develop the website’s backend functionality as well as API integrations.
Improve conversion rate and lead-generating keyword rankings.

The Strategy

Technical and architectural audit of the website was conducted to make it more user-friendly and increase its online presence. This would help in improving website visibility.
We ran social media campaigns to increase brand awareness on all major platforms.
The lead-generating keywords of competitors were analysed every month. Using these lead-generation keywords, we optimised Doorstep’s website content and relevant pages.

The Results

Increased website visibility.
Achieved higher positions for lead-generating keywords within the first three months
After the first 8 months of being with Reposition, organic traffic increased by an astounding 837%. The website was ranked among the top three results in the Google search engine for the targeted lead-generating keyword.
Following the first five months, content-based traffic increased by 273%.

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