There are a number of things you can do wrong when it comes to SEO. One of the biggest, though, is ignoring the sheer amount of information out there. If you have a site and you’re looking for success at any level, the more data and information you have at your fingertips, the better off you’re going to be. Unfortunately, every time you turn around, there’s another great SEO tool advertised that is sure to help. With price tags on the rise for these tools, it’s tough to look at spending a chunk of your budget on tool after tool that might not work for you. Enter Ahrefs. A completely different tool, it’s one we can’t say enough about.
What It Is
Ahrefs isn’t just one tool – it’s actually an entire suite of them. Depending on exactly what plan you get (there’s a free one, a premium one, and an API), you get to use a Site Explorer, a Backlinks Report, Domain Comparison, and Batch Analysis.
You cannot use this tool if you don’t have a basic understanding of SEO. It just won’t work. While it offers comprehensive, easy to use data, if you don’t know what you’re looking at, this isn’t going to do you any good.
One of the best features of every bit of this tool is that you get robust graphical representations on your dashboard that give you a solid overview of what you need to know. If you like visual data, this is easily going to be the best tool you’ve ever seen. Even if you’ve never used other linking tools, you’re going to figure out what to do very quickly.
What It Isn’t
A way out. If you’re looking for something to fix your site for you after you get hit with penalties thanks to Penguin, this isn’t going to change that. It is going to give you all of the link details, though, as well as a percentage breakdown of anchor text that points to your site so you know exactly what to do and change. It won’t do it for you, though, and you may have to work through it on a routine basis to ensure you have a better site.
This is a tough section to write, because there aren’t really any. If there is one, it’s the high initial price tag, but given the outstanding functionality you get, it’s tough to put that in the drawbacks category.
Get it. Now. Seriously. It’s the one tool that’s going to put what you need now at your fingertips.