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Building an Effective Squeeze Page

A squeeze page is a landing page that is designed for two purposes: one, to give visitors to your site something of value – whether.
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Why You Need a Responsive Website Design

As smartphones and tablets are becoming increasingly more popular, it is important to remember that people typically are not replacing laptops with phones or phones.
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How to Test Your Website for Mobile Devices

There is no question: you should be optimising your website for mobile devices. As more people switch, or at least supplement, their PC with a.
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How to Set Up Author Rank

The word of the year in terms of SEO and content is “authoritative.” With changes in the search world – including Knowledge Graph, Panda, and,.
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Preloading Images to Your Website

Like runners, website owners are always trying to cut their time. A few microseconds can mean the difference between winning the race and being left.
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SEO Plugins for WordPress Users: Install and Boost SEO Efforts!

WordPress powers about one-quarter of new active websites; it is an incredibly popular – and versatile – platform. One of the biggest benefits for users.
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Google Query Operators: A Great SEO Tool

Google query operators are little tools that allow you to restrict your Google searches so you can find targeted information for your SEO campaigns. This.
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Ecommerce Tips for Success

Shoppers around the world spend billions online, and this is increasing as consumers grow more confident and comfortable with virtual buying options. This is wonderful.
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Enabling gzip Compression

Instant gratification is not good enough for us now; we need things before we know we want them (this is something Google does well!). Waiting.
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CRO: Multi-Channel Funnels

For effective SEO and CRO, you need to have a strong analytics platform in place and know how to make it work for you. There.
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How to Close-Caption YouTube Videos

Closed captioning is an increasingly important step in the video creation and publishing process. It is an invaluable resource for deaf or hard of hearing.
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Tips for International Websites

The Internet is a global platform; billions of people browse for information, entertainment, and communication purposes, and if your business or site depends on a.
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7 Checkout Don’ts

Have you ever found a great product and decided to purchase only to be driven out of the virtual store by a maddening checkout process?.
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Using Buyer Personas

As businesses become more “human” - that is, as we increasingly expect them to present a human persona and to no longer be faceless entities.
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SEO in 2013: Ring in the New Year with an Optimised Site

Forget about losing weight, quitting smoking, or getting up an hour early to meditate: your New Year’s resolution should be to create a fully optimized.
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Tips for Canonicalisation

It is perhaps SEO’s most intimidating term, but canonicalisation is derived from a math term meaning to choose one from many. When there are many.
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How to Create a Lead Scoring System

For businesses, increasing leads and, more importantly, nurturing and converting those leads is crucial; it is also incredibly difficult.  A lead scoring system will help.
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What is Co-Citation?

Rand Fishkin of SEOMoz recently wrote that he predicts anchor text is going to be eclipsed as a signal and “replaced by something else, something.
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Segmenting Your Online Markets

An eConsultancy report on conversion rate optimization found that companies who see higher CRO rates typically use 90 percent more ways to segment visitors. Instead.
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How to Create a Video Sitemap

Video can be a tremendously powerful component to your online presence and marketing campaigns. They are easily sharable, and, according to Forrester Research, search optimised.
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Using Google Analytics Funnel to Ensure Your Check-Out Process is Effective

The best SEO in the world will not help you if you do not practice effective conversion rate optmisation. SEO gets the visitor there; CRO.
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Custom 404 Messages

Not Found. The Page You Requested Was Not Found. You loser. Better luck next time. It’s demoralising, those old 404 error messages. It seems as.
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Twitter Changes SEOs Should Know About

Twitter can be an important part of a business’s social media strategy and help bring in quality traffic to websites. In recent weeks, Twitter has.
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5 Tips for Pay-Per-Call Success

Mobile Internet use is on the rise, and it will soon surpass traditional access. In fact, in 2012, there will be more mobile Internet devices.
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Are Your PR Materials Search Engine Optimised?

While we are swimming in content online, the press release is still a valuable tool for businesses and organisations. They are relatively inexpensive ways to.
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Tips for Maximising the Potential of Google+

Most marketers “do” social media. But by social media, they mean Facebook and Twitter. Maybe LinkedIn, if they are in the B2B market. While these.
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Conversion Rate Optimisation: Adding A Live Chat Feature

What turns a visitor into a customer? This is the question that website and business owners hope to answer when they engage in CRO, or.
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Can Pinterest Work for B2B Marketing?

There is no question that Pinterest is phenomenally popular. We’ve discussed tips for using Pinterest to engage with consumers, but is it a viable platform.
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Rel=Canonical vs. 301 Redirects

Last time, we talked about what a rel=canonical request is and how to implement one on pages that may contain duplicate content (as happens frequently.
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Rel=Canonical: Why and How?

You sell great jeans. You have perfect style and wash. The problem is you also have duplicate content. The same pair of jeans is listed.
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Agile Marketing: How Nimble Are Your Marketing Efforts?

In software development, the agile approach is very focused on the customers’ needs and in improving functionality based on that feedback. The agile approach has.
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What is Your Unique Selling Proposition?

As Dr. Seuss tells us, “There is no one alive who is you-er than you.” You’re you, and that’s great. For you. Now, why is.
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Building a Fixed Navigation Bar

A fixed navigation bar is a beacon; it is always there for the wandering web user. The horizontal or vertical bar is always visible, even.
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Content Marketing Tips for Google+

It’s no Facebook, but with over 170 million users, Google+ is hardly a nonentity in the social media world or the “virtual ghost town” it.
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CRO and Your Privacy Policy

The foundation of successful conversion rate optimisation is creating a site that is trustworthy and relevant to visitors. While testing is important, many people agonise.
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CRO: Are Eye Paths Important?

We’ve spoken before of A/B testing and multivariate testing as a way of determining the efficacy of your conversion rate optimisation efforts.  But it is.
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Is Your Call To Action Hurting Your CTR?

Your call to action is a sentence, a phrase, or even a single word: how much impact could it possibly have on your website? Sometimes,.
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M-Commerce Bounce Rates

There are over 1 billion subscriptions for mobile devices in the world; soon, more people will access the Internet via their phone, iPod, or tablet.
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Optimising Videos for YouTube

Video is an incredible medium by which to grab your audience’s attention, to captivate, to teach, to entertain. There are billions of videos on YouTube.
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Facebook Ads: Do You Click Through?

It’s what marketers are banking on: the click-through rate. A new study conducted by independent digital marketing agency, Greenlight, found, though, that users of the.
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Infinite Scrolling

Soup.io is a tumbleblog; a blog-type platform for people who don’t have time to blog, but have a lot to share. If you go and.
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Using Expires Headers

Page speed is an important ranking factor with Google and other search engines; it is also crucial to decrease bounce rates. If they have to.
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Trust Seals: Are You Trustworthy?

Do visitors to your website trust you?  Nope!  It’s nothing personal, to be sure; after all, you are asking them to put their vital and.
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Optimising Your Site: Using CSS

CSS, or cascading style sheets, is not a new technique, but as you look through your site for ways to improve your SEO campaign, this.
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Tips for Optimising Your Conversion Rate Funnel

Gaining a prime spot in the search engine results is a tremendous accomplishment; sites in the top slots inevitably see more traffic than those that.
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CRO: How’s Your Landing Page?

Your landing page: this is where things get serious.  You’re not being subtle; you are telling visitors what you would like them to do, whether.
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Google, Don’t Follow Me: Tips for Nofollow Links

Links play a big role in search rankings, but sometimes, you may not want Google to follow them.  The search engine used to allow you.
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Boost SEO with Better Site Navigation

How do you keep your site users happy?  Give them relevant, interesting content; make sure it loads fast; and make sure they can find what.
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5 SEO Tips for Forms

We have all filled out our share of forms online: banking forms, registration forms, purchase forms, address and shipping forms, billing forms, contact forms, surveys…the.
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5 Tips for Lowering Bounce Rates

Bounce rates are the bane of any SEO or website owner’s existence.  A low bounce rate, say of 20 percent, indicates that visitors to your.
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