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Category: Google Search

3 Creative and Effective Ways to Improve Your Organic CTR

You’ve built outstanding on-page content, optimised all of your page elements for your target keywords and built links that took you all the way to.
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SEO in 2015: Helping Search Engines Help You

Online marketing is different from traditional forms of marketing - it requires constant diligence when it comes to novelty. It is quite common for SEO.
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How Does The Hummingbird Update Change Your SEO Strategy?

Hummingbird may be a word that brings to mind small red feeders, bright sun light, and buzzing wings, but for many the term is painting.
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How to Set Up Author Rank

The word of the year in terms of SEO and content is “authoritative.” With changes in the search world – including Knowledge Graph, Panda, and,.
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SEO Plugins for WordPress Users: Install and Boost SEO Efforts!

WordPress powers about one-quarter of new active websites; it is an incredibly popular – and versatile – platform. One of the biggest benefits for users.
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Google Query Operators: A Great SEO Tool

Google query operators are little tools that allow you to restrict your Google searches so you can find targeted information for your SEO campaigns. This.
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Ecommerce Tips for Success

Shoppers around the world spend billions online, and this is increasing as consumers grow more confident and comfortable with virtual buying options. This is wonderful.
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Enabling gzip Compression

Instant gratification is not good enough for us now; we need things before we know we want them (this is something Google does well!). Waiting.
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CRO: Multi-Channel Funnels

For effective SEO and CRO, you need to have a strong analytics platform in place and know how to make it work for you. There.
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Using Buyer Personas

As businesses become more “human” - that is, as we increasingly expect them to present a human persona and to no longer be faceless entities.
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Tips for Canonicalisation

It is perhaps SEO’s most intimidating term, but canonicalisation is derived from a math term meaning to choose one from many. When there are many.
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What is Co-Citation?

Rand Fishkin of SEOMoz recently wrote that he predicts anchor text is going to be eclipsed as a signal and “replaced by something else, something.
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Segmenting Your Online Markets

An eConsultancy report on conversion rate optimization found that companies who see higher CRO rates typically use 90 percent more ways to segment visitors. Instead.
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How to Create a Video Sitemap

Video can be a tremendously powerful component to your online presence and marketing campaigns. They are easily sharable, and, according to Forrester Research, search optimised.
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Custom 404 Messages

Not Found. The Page You Requested Was Not Found. You loser. Better luck next time. It’s demoralising, those old 404 error messages. It seems as.
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Twitter Changes SEOs Should Know About

Twitter can be an important part of a business’s social media strategy and help bring in quality traffic to websites. In recent weeks, Twitter has.
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5 Tips for Pay-Per-Call Success

Mobile Internet use is on the rise, and it will soon surpass traditional access. In fact, in 2012, there will be more mobile Internet devices.
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Tips for Maximising the Potential of Google+

Most marketers “do” social media. But by social media, they mean Facebook and Twitter. Maybe LinkedIn, if they are in the B2B market. While these.
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Conversion Rate Optimisation: Adding A Live Chat Feature

What turns a visitor into a customer? This is the question that website and business owners hope to answer when they engage in CRO, or.
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Can Pinterest Work for B2B Marketing?

There is no question that Pinterest is phenomenally popular. We’ve discussed tips for using Pinterest to engage with consumers, but is it a viable platform.
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Rel=Canonical vs. 301 Redirects

Last time, we talked about what a rel=canonical request is and how to implement one on pages that may contain duplicate content (as happens frequently.
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Rel=Canonical: Why and How?

You sell great jeans. You have perfect style and wash. The problem is you also have duplicate content. The same pair of jeans is listed.
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What is Your Unique Selling Proposition?

As Dr. Seuss tells us, “There is no one alive who is you-er than you.” You’re you, and that’s great. For you. Now, why is.
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Building a Fixed Navigation Bar

A fixed navigation bar is a beacon; it is always there for the wandering web user. The horizontal or vertical bar is always visible, even.
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Content Marketing Tips for Google+

It’s no Facebook, but with over 170 million users, Google+ is hardly a nonentity in the social media world or the “virtual ghost town” it.
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CRO and Your Privacy Policy

The foundation of successful conversion rate optimisation is creating a site that is trustworthy and relevant to visitors. While testing is important, many people agonise.
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CRO: Are Eye Paths Important?

We’ve spoken before of A/B testing and multivariate testing as a way of determining the efficacy of your conversion rate optimisation efforts.  But it is.
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Is Your Call To Action Hurting Your CTR?

Your call to action is a sentence, a phrase, or even a single word: how much impact could it possibly have on your website? Sometimes,.
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M-Commerce Bounce Rates

There are over 1 billion subscriptions for mobile devices in the world; soon, more people will access the Internet via their phone, iPod, or tablet.
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Optimising Videos for YouTube

Video is an incredible medium by which to grab your audience’s attention, to captivate, to teach, to entertain. There are billions of videos on YouTube.
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Using Expires Headers

Page speed is an important ranking factor with Google and other search engines; it is also crucial to decrease bounce rates. If they have to.
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Optimising Your Site: Using CSS

CSS, or cascading style sheets, is not a new technique, but as you look through your site for ways to improve your SEO campaign, this.
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Tips for Optimising Your Conversion Rate Funnel

Gaining a prime spot in the search engine results is a tremendous accomplishment; sites in the top slots inevitably see more traffic than those that.
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CRO: How’s Your Landing Page?

Your landing page: this is where things get serious.  You’re not being subtle; you are telling visitors what you would like them to do, whether.
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Google, Don’t Follow Me: Tips for Nofollow Links

Links play a big role in search rankings, but sometimes, you may not want Google to follow them.  The search engine used to allow you.
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Boost SEO with Better Site Navigation

How do you keep your site users happy?  Give them relevant, interesting content; make sure it loads fast; and make sure they can find what.
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5 Tips for Lowering Bounce Rates

Bounce rates are the bane of any SEO or website owner’s existence.  A low bounce rate, say of 20 percent, indicates that visitors to your.
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Tips for More Effective Content Curation

In late 2011, we spoke of how important content curation was becoming for web and business owners.  Not only does it tame the flow of.
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Leaving Breadcrumbs

Hansel and Gretel dropped breadcrumbs to find their way back home; this fairy tale is the inspiration for the technical breadcrumb.  Websites with multiple pages.
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About the ALT Attribute

Web users love a variety of media; while textual content is essential, it is also important to offer a mix of images, videos, infographics, and.
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Defending Against Content Scraping with Rel=Author

When the first Panda update was issued, one of the problems it highlighted was duplicate content. Many sites found themselves in the unenviable position of.
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Rethinking Your Permalink Structure

When you talk about your day, you want to say you’ve done something important.  Today is that kind of a day; you’re going to take.
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Tips for Leveraging Pinterest

If you haven’t been pinned, you’re missing out.  Pinterest refers more traffic to ecommerce websites than larger, longer-established sites including YouTube, Reddit, and LinkedIn, and.
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Tips For Optimising Your URL

Your website’s URL is not a throwaway detail; it is literally your address. It is how people – and search engines – are going to.
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How to Conduct a Link Audit

Every New Year’s, we tend to take stock of the past year and plot out a course to do it a little better in the.
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How to Create an RSS Feed

RSS feeds are nothing new; publishers have been using these feeds for years to syndicate content automatically into a standardized format. This is essential for.
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Steps to Workable Links in Your YouTube Videos

It is important that all of your content be optimized; this has given rise to an offshoot of SEO, known as VSEO, or video search.
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Test Crawling to Find SEO Errors

Mistakes happen; we’re only human – and we’re working with computers, which doubles the risk of errors.  Even just one line of code that was.
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Using Rich Snippets

In the increasingly crowded Internet world, webmasters need to use all the tools at their disposal to rise above the competition.  One way to do.
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Using Robots.txt

One of the challenges of search engine optimization is that one must take in the information and decide what is right.  This becomes more difficult.
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