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Category: Google

SEO in 2015: Helping Search Engines Help You

Online marketing is different from traditional forms of marketing - it requires constant diligence when it comes to novelty. It is quite common for SEO.
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Should You Be Concerned with Google’s Image Carousel?

While there is no doubt that it would be nice to see your website listed at the top of the Google search screen, highlighted nicely,.
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Tips for Using Longtail Keywords

There is a major communication issue arising between some SEO experts and the general, everyday bloggers who are seeking to better their search standings.  Industry.
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How Does The Hummingbird Update Change Your SEO Strategy?

Hummingbird may be a word that brings to mind small red feeders, bright sun light, and buzzing wings, but for many the term is painting.
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Top 4 Content Curation Tips

Building up a collection of searchable, enlightening content is one of the most important steps to boosting an online presence.  With these tips, you can.
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Top Tips for Effective PPC Campaigns

Pay-per-click campaigns can mean a big boost in sales for your company, or they can be a big source of capital loss.  It all depends.
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Why Do You Need Google+ For Your Business?

There are so many social media channels today that it can feel like a second job just trying to manage them.  However, as time goes.
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5 Steps to Improve Site Speed Today

Your website is a very important element of your company in this day and age, but when it doesn’t load fast enough, people can be.
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How to Check Your Site for Dead Links

If Google were a person, this is what it would think when it encountered a dead link on your website: “Oh, this person does not.
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Google’s Next Update: What’s Next?

Google updates its “secret sauce” hundreds of times per year; the vast majority of these cause no more than a blip on the screen, and.
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Tips for Using Google Trends

We know, we know; it’s not new. It’s not shiny. It’s a few years old. But Google Trends is still a valuable tool, and one.
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Better Metadata for Better Search Rankings

Metadata is sometimes called “data about data.” For the purposes of SEOs and website owners, that is most certainly accurate. These data are describing our.
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How to Add Google Site Search to Your Website

How many times have you been on a website and just need to find one item, one product, or one piece of information? It happens.
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Google’s Paid Search: Is It Worth It for Marketers?

eBay recently conducted its own paid search experiment. The world’s largest online auction shut down search ads on Google, keeping a set of regions with.
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From Matt Cutts: SEO “Adventures”

Matt Cutts hit the annual South by Southwest (SXSW) conference to talk about ranking better in search. What words of wisdom does the head of.
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Knowledge Graph and SEO

Google is in the early stages of “moving from an information engine to a knowledge engine.” The Knowledge Graph is the start – and it’s.
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Tips on Optimising for Local Search

Why do you need to worry about local search? You may not need to: if you run an internet-only business, and you never set eyes.
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How to Establish Your Authority – and Why You Have To

Content is the cornerstone of any online branding effort; you are your content. This is how people – potential customers – will come to know.
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Hootsuite and SEO: Friends or Foes?

Hootsuite is an incredibly dynamic social media dashboard that allows you to track, monitor, and manage various social media profiles, including the usual suspects –.
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Content Creation Tools

Content is the foundation of any SEO or search marketing campaign. Content is the food that feeds the hungry search beast, and high-quality, relevant content.
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Webgraphics: Let Your Audience Interact

Infographics are (were) great. They allowed websites to present a bunch of information in a format that was fun to read. They were visually pleasing,.
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Search Marketing Integration: SEO’s Evolution Continues

Search engine optimization used to be fairly easy: there was far less competition, and techniques, like submitting to article repositories or engaging in link exchanges,.
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Facebook Graph

According to The Atlantic, Facebook Graph “could be OKCupid, Yelp, and LinkedIn, all in one.” Graph Search, which is not available for all Facebook users.
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Using Google+ Communities

Why use Google+? It’s not as big as Facebook. You might not be able to connect with everyone from your nursery teacher to your second.
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The Emerging T-Market

Welcome to 2013, the year of the snake in the Chinese calendar and the year of the tablet virtually everywhere. Some experts predict that tablet.
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Essential Semantic Markups for 2013

The goal of any search engine is to return results to users that are relevant. Is this what you were looking for? Yes? Wonderful: the.
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Enterprise SEO Tips that Work for the Little Guys, Too

As the name implies, enterprise SEO deals with those sites and businesses that have thousands or hundreds of thousands of pages; that have large-scale, complex.
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Google Equivalency Score Algorithm

One of the changes that is expected to affect SEOs, businesses, and websites in the coming months is the expected launch of the “Google Equivalency.
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SEO Success: How Do You Know You’re “Winning” the Search Game?

How do you know you are succeeding with your SEO efforts? Your search rank when you search for a specific keyword will tell you –.
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Content Marketing in 2013

In a Mashable piece on Red Bull’s content marketing success, James O’Brien writes, “The idea central to content marketing is that a brand must give.
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What is Google Data Highlighter – and Why Should You Be Using It?

What do you do if you need to add more structured data to your website but don’t want to get messy with code?  Google –.
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Content Distribution Tips

No, this isn’t an entire blog about how important it is to write high-quality, relevant content for your audience. You know this; “Content is king”.
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Are Blogs Dead?

It’s true: blog’s heyday is in the past.  This phenomenally popular mode of communication has peaked, and younger generations are gravitating towards “microblogging” or social.
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Website Compatibility Across Browsers

Remember back in the old days when people just used Internet Explorer? Or the older old days when they used Netscape? Today, we have far.
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Microsites and SEO: Do or Don’t?

Microsites, either single or multiple pages, are standalones that are usually dedicated to specific events or topics. You might, for instance, create a microsite around.
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Holiday Optimisation Tips

Because of the “Christmas creep” phenomenon and the fact that many retailers are starting Black Friday sales weeks before US Thanksgiving, many online retailers are.
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Content: What Happens When the Muse Takes a Vacation?

Content, content, content. You’ve got to feed the hungry beast that is the online user. We reach out into the web to find information, entertainment,.
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Structured CRO

A little A/B testing here; a little eye tracking there. Maybe you find that you’re not getting as many sales since you’ve changed the wording.
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Single or Multiple Domains?

This has always been a big issue within the SEO community. Is it better to have a single domain or multiple domains? It’s frustrating because.
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Monitoring Competitors’ Backlink Profiles

Recently, Entrepreneur ran an article entitled, “5 Ways to Beat Your Competition SEO.” As expected, targeted keywords were mentioned, as were focusing on content creation.
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SEO News: Link Disavow Tool

Negative SEO involves the practice of linking your site with low-quality and/or blackhat domains in order to drive down your search ranking or even to.
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Google Remarketing Maximising Conversion

Remarketing is not a new concept; Google has, however, introduced a new beta-version tool to help site owners reach people who have visited previously. Google.
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EMD Update

‘Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.’ Many website owners and webmasters are wary of Matt.
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Creating Trust — A CRO Must

Creating trust is the foundation of effective conversion rate optimisation. Everything you do, from deciding on the wording of your call to action to planning.
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CRO: The Power of Headlines

One of the concerns that accompany conversion rate optimisation is that site owners and designers will become obsessed with small details, failing to recognise major.
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SEO vs. Inbound Marketing

Naysayers love to discuss the demise of SEO; it continues to disappoint, though, by staying alive. The reason for its survival is its evolution. SEO.
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Are You Ready for the Black Friday Rush?

Fall has barely fallen, but already online retailers are preparing for the holiday rush. Black Friday, the day after US Thanksgiving, Green Monday, typically 10.
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Google Preferences and SEO

You have stumbled upon a great article on a subject in which you’re interested, somewhere in some journal, deep in the recesses of the Internet..
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Google Knowledge Graph: Does Google Know What You’re Thinking?

…before you even think it? One day, we’ll explain to our grandchildren how we used to have to type in search queries, and they’ll marvel.
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How to pay £50 per month to SEO your website.

  How Much You Should Spend On SEO One of the main issues faced by business owners is figuring out how much to spend on.
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