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Category: Social Media

Facebook Fans Favorite Ads

1) Video Ads: Facebook users have really been enjoying video ads these days. Video ads are extremely engaging and allow the users to view the.
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Wayken RM Case Study – SEO.co.uk

Although we are SEO.co.uk, and most of the attention we get is for our SEO service, I wanted to share something a bit different with.
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Pinning for SEO Success: Tips for Optimising for Pinterest

The ideally addictive social media venue for millions is now gaining a lot of business interest as well.  For a while many companies held out.
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Top 4 Content Curation Tips

Building up a collection of searchable, enlightening content is one of the most important steps to boosting an online presence.  With these tips, you can.
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Why Do You Need Google+ For Your Business?

There are so many social media channels today that it can feel like a second job just trying to manage them.  However, as time goes.
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Top Social Media Mistakes

There is no shortage of real-life examples for us to look at when it comes to social media mistakes. Recently, Epicurious, the “ultimate food site.
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Tips on Optimising for Local Search

Why do you need to worry about local search? You may not need to: if you run an internet-only business, and you never set eyes.
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How to Establish Your Authority – and Why You Have To

Content is the cornerstone of any online branding effort; you are your content. This is how people – potential customers – will come to know.
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Hootsuite and SEO: Friends or Foes?

Hootsuite is an incredibly dynamic social media dashboard that allows you to track, monitor, and manage various social media profiles, including the usual suspects –.
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Content Creation Tools

Content is the foundation of any SEO or search marketing campaign. Content is the food that feeds the hungry search beast, and high-quality, relevant content.
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Webgraphics: Let Your Audience Interact

Infographics are (were) great. They allowed websites to present a bunch of information in a format that was fun to read. They were visually pleasing,.
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Search Marketing Integration: SEO’s Evolution Continues

Search engine optimization used to be fairly easy: there was far less competition, and techniques, like submitting to article repositories or engaging in link exchanges,.
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LinkedIn Optimisation

LinkedIn has become a staple in the marketing, branding, and networking efforts of professionals the world over. But, while many users know they should be.
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Facebook Graph

According to The Atlantic, Facebook Graph “could be OKCupid, Yelp, and LinkedIn, all in one.” Graph Search, which is not available for all Facebook users.
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The Emerging T-Market

Welcome to 2013, the year of the snake in the Chinese calendar and the year of the tablet virtually everywhere. Some experts predict that tablet.
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Enterprise SEO Tips that Work for the Little Guys, Too

As the name implies, enterprise SEO deals with those sites and businesses that have thousands or hundreds of thousands of pages; that have large-scale, complex.
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Is Email Still Relevant? The Importance of Segmenting Your Email Marketing Lists

Email is often compared to CDs: younger people (and many older ones) listen to digital music exclusively. CDs are those funny things that your parents.
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SEO Success: How Do You Know You’re “Winning” the Search Game?

How do you know you are succeeding with your SEO efforts? Your search rank when you search for a specific keyword will tell you –.
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Content Marketing in 2013

In a Mashable piece on Red Bull’s content marketing success, James O’Brien writes, “The idea central to content marketing is that a brand must give.
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Are Blogs Dead?

It’s true: blog’s heyday is in the past.  This phenomenally popular mode of communication has peaked, and younger generations are gravitating towards “microblogging” or social.
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Facebook Best Practice: Maintain Your Presence

Over 1 billion people use Facebook each month; the phenomenal user rates have driven businesses of all shades to the social network. Some, like Bare.
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Creating SEO-Friendly Titles

According to a recent post on Business2Community, technical aspects of SEO, such as titles, will become even more important in 2013. Crafting a good title.
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Holiday Optimisation Tips

Because of the “Christmas creep” phenomenon and the fact that many retailers are starting Black Friday sales weeks before US Thanksgiving, many online retailers are.
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Content: What Happens When the Muse Takes a Vacation?

Content, content, content. You’ve got to feed the hungry beast that is the online user. We reach out into the web to find information, entertainment,.
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What About Instructographics?

Infographics are so early-2012. No, actually we still like them, but because SEO and CRO are all about moving quickly and adapting, we’re going to.
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EMD Update

‘Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.’ Many website owners and webmasters are wary of Matt.
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Creating Trust — A CRO Must

Creating trust is the foundation of effective conversion rate optimisation. Everything you do, from deciding on the wording of your call to action to planning.
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Facebook Charging to Promote User Posts

This week, Facebook celebrated a milestone: one billion users log onto the social network each month to catch up with family, friends, “friends,” and their.
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CRO: The Power of Headlines

One of the concerns that accompany conversion rate optimisation is that site owners and designers will become obsessed with small details, failing to recognise major.
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SEO vs. Inbound Marketing

Naysayers love to discuss the demise of SEO; it continues to disappoint, though, by staying alive. The reason for its survival is its evolution. SEO.
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Are You Ready for the Black Friday Rush?

Fall has barely fallen, but already online retailers are preparing for the holiday rush. Black Friday, the day after US Thanksgiving, Green Monday, typically 10.
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What is the Goal of Your Social Media Presence?

Facebook may be harmful to our mental health. While it is a great way to see pictures of your nieces and nephews or to catch.
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Facebook Ad Targeting

In an effort to increase its appeal to and value for advertisers, Facebook is rolling out a new tool for ad targeting. Marketers and advertisers.
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How to Create Infographics

How did Pinterest become one of the most popular social networks? One look at the site will tell you the answer: it is presented almost.
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“Zucked In!”

Today I want to add my 2 cents on what major story has gripped me this week. Sticking to the literal quote of cents and.
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Creating a Social Media Content Strategy

Good content still counts; in fact, because of search algorithm updates and the massive proliferation of websites on all topics, it matters more than ever.
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Facebook Timeline and SEO

If you do not have Timeline yourself, chances are you have seen it on friends’ pages. The once-optional Facebook feature is going to become compulsory.
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Maybe Users Don’t Want Social Search

SEO news has been focused on Google’s launch of Search, Plus Your World and how it will affect SEO and search in general. Google says.
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Is Social Media “Replacing” SEO?

This week in the Poynter Institute’s blog, Digital Media Fellow Jeff Sonderman wrote that SEO is in “terminal decline.” With the launch of personal search.
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How Google+ is Winning the SEO Game

If you have looked over some “top SEO tips for 2012” type lists, you may have seen items encouraging you to focus on Google+ in.
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