Contact Us
menu icon

A-D

E-I

J-R

S-Z

Blog

Choosing Weed Legalization

Posted by Priyanka March 30, 2021

The New Angle On Weed Legalization Simply Released. Anyone 21 or older would have the ability to possess little quantities of weed and be allowed to develop a few plant life in their home. Relating to the most latest reports arriving out of Co, marijuana is certainly a primary cause of homicides in the state, and the problem is usually simply obtaining worse. Weed is certainly a reduced malignant in assessment to opiates, Bennion explained. Legalized weed won’t mean marijuana can end up being utilized in public. Legalization isn’t really a panacea, but it’s considerably more suitable to prohibition. He will not reduce the want to acquire resources often illegally to purchase a drug. Finally, he will develop the nation’s economy by creating fresh work and business possibilities and government income to cover the budget debt.

marijuana legalization

Your issue may be incredibly tough that you cope with and you simply cannot imagine having it to begin with, but your counselor has seen nearly everything. Some just do wish to acknowledge that there may be an issue. Furthermore, it would prohibit taxing or controlling using weed.

Egyptian treatment for constipation Egypt is normally identified among the oldest lifestyle on the globe. German born treatment for constipation Dandelion tea is pretty popular with German males and women. French get rid of for constipation French guys and women choose to have mustard seed products in order to reduce from digestive problems. There are many useful treatments accessible to obtain rid off constipation troubles. Also, there are a amount of which look after the entire removal process.

Type of Weed Legalization

The initiative is certainly known as the Wise and Safe Arizona Act. It would allow the state to concern about 150 permit for businesses to sell weed. Generally speaking, such endeavours have a tendency to adhere to along with the exact same pattern decriminalization of possession of small quantities, legalization of wellness use, and, finally, legalization for entertainment. There are three cannabis initiatives that may show up on the 2018 Arizona ballot should they gather the required range of signatures. Any such outreach will most likely travel test.com away a lot of the white-working class voters Trump energized. The anti-marijuana businesses tension there are different items in the health treatment market that have the precise same positive effects of Cannabis with minimal or not really one of the detrimental part outcomes. As a result, it’s understandable that people dealing with a coughing or coughing are in want of house treatments for cough.

The state is normally one of the most conservative to legalize medical marijuana. On Nov. 8, 2016, residents of Arizona are heading to possess the opportunity to create their state one of the overall most cannabis-friendly states in the country. Some produce deep, subconscious expresses that may be controlled to last for hours, while some are designed to support for fast recovery after surgery. In California, among the biggest claims in the country, all the huge state-versus-federal conflicts are likely to become dramatically improved by what will go on.

Cannabis Legalization

When you’re sensible plenty of to find plan insurance by the minute you’re youthful, you can be specific about getting the ideal superior price according to your affordability. If you buy a medical insurance policy as you’re at the younger age, you won’t require stressing about age group limitations and thus you can appreciate the benefits of health insurance for a longer period of time. The proposal would enable the personal possession and utilization of marijuana for condition occupants who are 21 decades outdated or older. The legislation can be heading to end up being a extended shot under the conservative-led Legislature. Normally, the bill proposes enabling anyone over age 21 to possess as very much as an ounces of pot, jointly with a few marijuana plants. Last but not really least, if you don’t strategy on using the money for purchasing a new modern automobile, there are different kinds of assets which you can make. The cash created from the product sales tax would go toward funding medical treatment services for veterans.

Read More

How to Boost your LinkedIn Business Page

Posted by admin February 21, 2020

With over 550 million users, LinkedIn is a social network platform that is all about building your network and connections. Unlike Facebook, Twitter or many other popular social media platforms, LinkedIn is used for professional networking and has offered businesses a prospect for growth, which at one stage was not possible.

As a result of LinkedIn’s meteoric rise, your LinkedIn Company Page represents a huge opportunity to establish your business as an industry leader and boost your brand awareness. So, if you are a business owner or an entrepreneur looking to gain some attention and boost your profile on LinkedIn, follow some of our helpful tips below to achieve effective results in no time.

Our Top 10 Tips for LinkedIn Business Page Success

  1. Update your profile image and banner – The most important aspect to understand here is that first impressions most definitely matter, as this is the first thing a potential customer is going to see. Choosing a profile picture is extremely straightforward, you just need to take your company logo and resize it to fit with LinkedIn’s requirements. Remember, Company pages with profile pictures get six times more visitors than those without.

In regards to how you choose to hang your Company Profile banner is completely up to you. You can go for a simple, stylish graphic approach or you can use your header to display your creativity. Either approach can be successful for your business.

2. Write a compelling “About us” Section – The “About Us” section on your Company Page gives you 2,000 characters or less to tell visitors everything they need to and should know about your company. You should look to implement relevant keywords in this section, so make sure you make your decisions based off of informed keyword research. This paragraph should answer the following questions:

·       Who are you?

·       What do you offer?

·       Where are you based?

·       What are your values?

·       How can people contact you to find out more?

3.     Fill out other key fields – Even though you have completed the “About Us” section, other key fields should not be ignored. Completed company pages receive twice as many visitors than those with incomplete pages. Having a fully completed profile will make you much more visible to people searching LinkedIn for brands similar to yours. Make sure your page includes the following information:

·       URL

·       Address

·       HQ Country

·       Industry

·       Company Size

4.     Create Showcase Pages – Where your Company Page is a complete overview of your business and its values, Showcase Pages are niche pages that allow a company to promote specific products or market to a specific target audience. This allows businesses to promote for and cater to the audience specific to the page. One last tip about Showcase Pages is that they’re vastly underused. If you are able to capitalise on this it’ll but you a step ahead of your competition.

5.     Provide Expert Content – If you are able to create and provide content that demonstrates your company’s expertise in your field, you are already on the right path. You can increase your company’s reputation and build trust among your target audience by sharing articles that solve problems they are likely to be experiencing. Once you’ve built your reputation and established expertise in your field the traffic to your page will undoubtedly increase, as customers will be going to your company for advice.

6.     Engage Your Audience – Another extremely valuable tip is to be sure to create engaging content that encourages users to share and comment on your post, this creates a conversation with your readers. Posts such as asking questions, holding contests, voting posts or even sharing stories about certain topics will urge your readers to engage with you. One other thing you should do is reply to people’s comments on your posts, as that will build the feeling of community and also that your company cares about them.

7.     Share Other Content – Along with sharing your own content, it’s beneficial to share content from other sources. You do not want to produce all of your own content, as when you do this, your page will come across as solely self-promoted. However, sharing content from multiple other sources your page will be seem more directed around your audience’s needs. Having multiple sources of industry information will improve your pages traffic as new levels of trust will be built between you and your audience.

8.     Optimise Your Page – Do not forget about SEO. LinkedIn is very similar to Google and other search engines because it has its own search parameters to ranking company pages. So, when you are filling in your “About Us” section, it is very important you make sure to incorporate relevant keywords that will ensure your company page is appearing in the right searches.

9.     Collect and give endorsements and Increase Credibility – No matter what your company is, it should always aim to increase its credibility. LinkedIn offers a great opportunity for you to do exactly that with its ‘Recommendations’ section. By requesting recommendations from people you have previously done business with, you can increase your credibility with potential business connections. By implementing recommendations onto your Company Page you are giving yourself a great opportunity to grow, as who wouldn’t want to work with a business that has several positive reviews about its service?

10.  Keep your eye on the competition – Keeping a close eye on your competition is another thing you can do to help the effectiveness of your page. By inspecting what the competition does well and not so well will help you learn what works and what doesn’t. Also, LinkedIn publishes an annual list of the 10 best Company Pages, so make sure you visit every one of these profiles and study how they’ve optimised their pages.

Read More

How to Boost your LinkedIn Business Page

Posted by admin February 21, 2020

With over 550 million users, LinkedIn is a social network platform that is all about building your network and connections. Unlike Facebook, Twitter or many other popular social media platforms, LinkedIn is used for professional networking and has offered businesses a prospect for growth, which at one stage was not possible. 

As a result of LinkedIn’s meteoric rise, your LinkedIn Company Page represents a huge opportunity to establish your business as an industry leader and boost your brand awareness. So, if you are a business owner or an entrepreneur looking to gain some attention and boost your profile on LinkedIn, follow some of our helpful tips below to achieve effective results in no time.

Update your profile image and banner – The most important aspect to understand here is that first impressions most definitely matter, as this is the first thing a potential customer is going to see. Choosing a profile picture is extremely straightforward, you just need to take your company logo and resize it to fit with LinkedIn’s requirements. Remember, Company pages with profile pictures get six times more visitors than those without.

In regards to how you choose to hang your Company Profile banner is completely up to you. You can go for a simple, stylish graphic approach or you can use your header to display your creativity. Either approach can be successful for your business.

Write a compelling “About us” Section – The “About Us” section on your Company Page gives you 2,000 characters or less to tell visitors everything they need to and should know about your company. You should look to implement relevant keywords in this section, so make sure you make your decisions based off of informed keyword research. This paragraph should answer the following questions:

1. Who are you?

2. What do you offer?

3. Where are you based?

4. What are your values?

5. How can people contact you to find out more?

Fill out other key fields – Even though you have completed the “About Us” section, other key fields should not be ignored. Completed company pages receive twice as many visitors than those with incomplete pages. Having a fully completed profile will make you much more visible to people searching LinkedIn for brands similar to yours. Make sure your page includes the following information:

1. URL

2. Address

3. HQ Country

4. Industry

5. Company Size

Create Showcase Pages – Where your Company Page is a complete overview of your business and its values, Showcase Pages are niche pages that allow a company to promote specific products or market to a specific target audience. This allows businesses to promote and cater to the audience specific to the page. One last tip about Showcase Pages is that they’re vastly underused. If you are able to capitalise on this it’ll but you a step ahead of your competition.

Provide Expert Content – If you are able to create and provide content that demonstrates your company’s expertise in your field, you are already on the right path. You can increase your company’s reputation and build trust among your target audience by sharing articles that solve problems they are likely to be experiencing. Once you’ve built your reputation and established expertise in your field the traffic to your page will undoubtedly increase, as customers will be going to your company for advice.

Engage Your Audience – Another extremely valuable tip is to be sure to create engaging content that encourages users to share and comment on your post, this creates a conversation with your readers. Posts such as asking questions, holding contests, voting posts or even sharing stories about certain topics will urge your readers to engage with you. One other thing you should do is reply to people’s comments on your posts, as that will build the feeling of community and also that your company cares about them.

Share Other Content – Along with sharing your own content, it’s beneficial to share content from other sources. You do not want to produce all of your own content, as when you do this, your page will come across as solely self-promoted. However, sharing content from multiple other sources your page will seem more directed around your audience’s needs. Having multiple sources of industry information will improve the traffic of your page as new levels of trust will be built between you and your audience.

Optimise Your Page – Do not forget about SEO. LinkedIn is very similar to Google and other search engines because it has its own search parameters to ranking company pages. So, when you are filling in your “About Us” section, it is very important you make sure to incorporate relevant keywords that will ensure your company page is appearing in the right searches.

Collect and give endorsements and Increase Credibility – No matter what your company is, it should always aim to increase its credibility. LinkedIn offers a great opportunity for you to do exactly that with its ‘Recommendations’ section. By requesting recommendations from people you have previously done business with, you can increase your credibility with potential business connections. By implementing recommendations onto your Company Page you are giving yourself a great opportunity to grow, as who wouldn’t want to work with a business that has several positive reviews about its service?

Keep your eye on the competition – Keeping a close eye on your competition is another thing you can do to help the effectiveness of your page. By inspecting what the competition does well and not so well will help you learn what works and what doesn’t. Also, LinkedIn publishes an annual list of the 10 best Company Pages, so make sure you visit every one of these profiles and study how they’ve optimised their pages.

Read More

How to Boost Your Local SEO

Posted by admin October 30, 2019

In the past, it was normal for most homeowners to have a predefined list of agents that they will call when they are ready to buy or sell. However, the rise in Internet use around the world has resulted in many people now completing a Google search to help them compare and contrast what agency will best suit their individual needs. As there are potentially hundreds or even thousands of similar agencies competing for the same customers, how does one stand out from their competition? This is where Local SEO comes in.

What is Local SEO?

Local search engine optimisation (SEO) is about how to optimise your website to rank better for a local audience. When your business features in search results for Local SEO, your business will be much easier to find from potential customers who are conducting online searches around your area. Keywords, alt text, tags, website architecture and website design are just some of the SEO elements that can be manipulated to increase your ranking in search results that are geo-specific. If your Local SEO is effective and implemented correctly, your business will rank on page one of Google’s search engine results, resulting in increased exposure and potential success for your business.

How Local SEO Results are Ranked

The Google Algorithm, based on a number of on-page and off-site factors, ranks local SEO results. Geo-proximity is the most important ranking factor used to rank results in Local search engine results pages. This means that the closer your business is to a prospective customers physical location, the more visible your ranking is in the local search results.

For example, if a potential homebuyer/seller types a search into Google along the lines of ‘new flats North London’, the relevant pages that are tagged appropriately with matching keywords will appear in the search results.

The content displayed on your page is also extremely important to Local SEO. If your page content is very substantial, it will become more visible, as it holds more value to the user. For example, a page with 1,500 words of text, subheadings and images is going to be much more visible than a page with 250 words and 1 image. This is the reason why the bigger businesses dominate local search results as they have so many pages with relevant content and keywords.

So how is your up-and-coming online estate agency supposed to compete with the more popular businesses with the majority of market share? Luckily for everyone, Google is also concerned with this issue. Google doesn’t want search results dominated by the same businesses all the time, giving smaller businesses a change to rank on search engine results pages.

The Key Benefits of Local SEO

1. Organic Traffic – Successful Local SEO is measured by the volume of organic traffic that your website generates. Organic traffic is created through original content that you own and publish, organic traffic is better than paid traffic as organic content is more likely to be clicked on and trusted by audiences and also can grow your online presence for longer.

2.     Cost-Effective – Local SEO will be cost-effective for your business as once your content is published it remains online, this content can gain in authority over time as more visitors and potential customers discover your page. If the content you post is properly optimised it can continue to drive organic traffic to your site for a considerable amount of time.

3.     High Visibility in Local SERP – As you will already know, there are likely to be millions of pages of local content on the Internet. As users attention span has significantly decreased, users will most likely click on the top 3 results listed on the search engine results page. This means that if your business is not on the first page of local search results, your business will likely not get many clicks or conversions. This is why Local SEO and achieving visibility on the first page Local search pages is critical to the success of your business.

Google My Business

Google My Business (GMB) is another crucial aspect of Local SEO, as you need to be on GMB to appear on local map listings. Setting up GMB is a very straightforward process, just visit the GMB homepage and follow the simple instructions. The great aspect about Google My Business listings is that every business has a chance of achieving a prominent listing, what they need to do is get the basics right and also add value to customers search. At the end of the start up process you will have to verify your business via a code to be given full access to GMB. After this code has been verified, it is now time to focus on creating great Local SEO.

After setting up your account, here are some crucial factors you will need to implement to give your business the best possible chance of success:

·   Correct Information – It is strongly recommended that you enter all the correct information about your business so it’s at 100%. Otherwise you’re already harming your Local SEO opportunities.

·   Profile Picture – Make sure that you choose a suitable profile picture. So for example, you could just simply use your business’s logo, or if you have a branch on a fancy high street, you might be better off using a picture showing the exterior.

·   Image Keywords – You should try to add more than one image if you can and also name your image with a specific keyword in mind. This is a good way to build image keywords and can make the content more interesting and engaging for viewers.

·   Correct Categorisation – Good categorisation is essential as it makes your business clear from the get go. This is where you would select either ‘estate agent’ or ‘lettings agent’ depending on which category you specialise in, or if you fall into both, simply put them both down.

·   Format – Make a note of the exact format your business is listened in, as you will need this information later on.

Why Do I Need A Google My Business Listing?

Businesses at any level or reputation will need a GMB listing. Here’s why:

·   Prominence in search results – Having a GMB listing can help your business stand out in search results, and will help people find your business, whether it’s online or offline. However, having a GMB listing does not automatically guarantee a position at the top of the search rankings, factors such as the level of competition in your local area and review scores will help determine where you rank on the search engine results page.

·   Importance of local search – As Google My Business is all about local search, which includes things like searches made near your business or searches made outside the area with the location added, having a GMB listing is imperative. According to stats from Google, 46% of all Google searches are local, so if you want to improve your chances in local search results, then GMB listing is the way forward.

·   Importance of mobile search – The rise in usage and consumption of mobile phones has resulted in mobile search overtaking desktop search for the major search engines. In 2019, 62% of Google searches were made on mobile. This has made mobile visibility more important than ever, and GMB is key to that, as these listings dominate mobile search results to the extent that it’s impossible to avoid them on the majority of local searches.

·   Competition – This will depend on whether your competitors have GMB listings or not. If your competition does have a GMB listing then potential customers are going to have to work harder to find your site in local searchers. So by having your own GMB listing this will help you compete with them on a level playing field. However, if your competitors do not have a GMB listing, this will give you a considerable advantage over their business. This is because your local search and mobile results will stick out more, resulting in more potential customers seeing your business page.

·   Credibility – The majority of Internet users will now be used to seeing business profiles, so this can give some credibility to your business because these listings look professional and provide users with key information.

·   Easier for customers to find you – These GMB listings make it so much easier for customers to find our key information about your business such as opening hours, popular times to visit and finally maps to help with directions to your business’s location.

·   Its free & easy – The easy nature of setting up a GMB listing for your business is one reason you should implement this method, but more importantly it’s free.

·   Find insights into customer behaviour – Google will provide you with some very useful data around your listings, which will give you a much clearer insight into customer behaviour. For example, you will be able to see how people located your listings (through web searches or social media etc.) and also key information on the actions they took after viewing your listing.

Local Citations

A local citation is any online mention of the name, address, and phone number for a local business, which is often referred to as ‘NAP’ (name, address and phone).. Citations help Internet users find and discover local businesses, and can also impact local search engine rankings. These citations usually occur on local business directories, on websites, apps, and finally on social platforms. It should be known that Google values citations highly, which means that the more citations your business has, the better the chance of gaining a higher search engine ranking.

Building Credibility With Local Reviews

An online local business review is written sentiment left directly by a customer on any website or platform that supports this type of content. Even though there are several factors involved in determining search rankings, online customer reviews are a very strong signal to search engines that communicate authority and trustworthiness. These reviews act as another form of ‘word of mouth’ marketing and positive referrals go a long way to promoting your business, resulting in increased customer conversions and creating more potential marketing opportunities.

But don’t just take our word for it. According to the 2017 Local SEO Ranking Factors study performed by Local SEO Guide, Google My Business reviews that included the searched-for keyword were the second-most influential factor when examining a local business’ performance.

So the question is, how do you get more reviews? The answer is really quite simple: just ask. As the saying goes, if you don’t ask you don’t get. If you feel your agency has provided a very high-level of service, and the client has let you know just how pleased they are, ask them to leave an online review. It really cannot be stressed enough just how important these online reviews are for your business; they really do go a long way.

Read More

The Growth of Online Estate Agents in the UK

Posted by admin October 29, 2019

The rapid development of technology and the Internet has brought about the opportunity for change in almost every industry. The estate agency industry has been one of the major industries affected by the online revolution, as a dramatic rise in homeowners are now choosing online estate agents. As people are now demanding more control and flexibility over their buying and selling choices, the online market has resulted in homeowners having a growing number of options to choose from.

The beginning of Online Estate Agents

The online estate agency first emerged more than 10 years ago, in a hope to compete for market share with the more traditional high street estate agent. Online estate agents have provided home sellers an alternative to the traditional fee structure, with cheaper, fixed fee selling packages.

The rise in popularity & expected growth

As the online estate agent market is a relatively recent phenomenon, with most brands joining the market after 2011, unsurprisingly, the online market currently has a much smaller share of the market compared to the traditional estate agent.

Various reports say online market share totalled 1% in 2014, growing to 7.3% in 2018, which is a remarkable rise all things considered. If growth continues at its current rate, by 2020, online agents’ market share would reach around 17%. (link here: https://www.itproportal.com/features/the-rise-of-online-estate-agents-in-the-uk/ )

Market Leaders in the industry

Purplebricks is an online estate agent, which operates in the UK, US and Canada. The company was founded in 2012 by Michael and Kenny Bruce and are supported by an extensive TV advertising campaign to promote the brand’s ‘no commission’ approach. Purplebricks fees start from £899, however in London and certain neighbouring areas, basic rates increases to £1,399.

Yopa was founded in 2014 by Daniel Attia, their services have since gained a customer rating of 9.5/10 on Trust Pilot, 98% of their clients can sell in less than 30 days and can save more than £3,000. Yopa will sell your property for a flat fee of £839, which will rise to £1,399 in certain areas of London.

Housesimple was founded in 2007 by Alexander Gosling and Sophie Cronin and has the backing of Carphone Warehouse founder Sir Charles Dunstone. Housesimple offered a ‘no sale, no fee’ deal which cost customers £995 and was payable on completion. However, in June 2019, restricted to just the north of England they have changed to a new model, which essentially allows homeowners to sell their property for free.

Doorsteps is another online estate agent that operates in the UK, and was founded in 2016 by teenager Akshay Ruparelia. The young entrepreneur remarkably set up the business while still at sixth form. Doorsteps received a top-five rating from Trust Pilot in 2019, and the selling costs range from £99 through to £599 depending on which of the three package deals you choose.

The advantages of an Online Estate Agent

  1. Savings – The amount of money you can save by using an online estate agency is without doubt the biggest advantage of using this method. You can save thousands of pounds in fees by using an online rather than a high street estate agent, as online agents fees’ tend to be fixed and lower than their high street counterparts.
  2. Control – When using an online, you can manage everything if and when it’s most convenient for you. For example, sellers can conduct their own property viewings and could also negotiate the sale directly with potential buyers.
  3. Flexibility – You can find the right package that suits the level of support you need and the price you can afford. As your property is on the Internet potential buyers are able to see your property at any time, meaning its essentially open for business 24/7 all over the world. Also, their call centres tend to be open on the weekends and outside of traditional office hours
Read More

SEO + Magento: A Good Equation?

Posted by Admin February 21, 2019

Magento is one of the most powerful e-commerce platforms available today. It comes with a number of features today’s online merchant’s love, and because it’s an open-source platform, there are continual updates and changes that are ideal for today’s changing marketplace. What’s more, though, is that it’s free, and you have full control over the design and functionality of your shop. SEO concerns with this platform abound, though. While it can be SEO friendly, there’s quite a bit of work on your side to make that happen.

The Importance of SEO

SEO is essential. You’ve probably heard that in nearly every blog about online marketing you’ve ever read. There’s a reason – organic search is a critical component to your ultimate sales numbers. Over the past two years, marketers have seen the power of SEO. In a MarketDive study, 82% reported that the effectiveness of SEO campaigns is increasing. 42% of those individuals said the effectiveness is increasing at a significant pace.

The reality is that digital marketing is becoming increasingly mature, and for an e-commerce store, that means one thing, every competitor is fighting for query power. If someone types your keywords into a search engine, you need to be at the top of those rankings, and SEO is still the single best way to get there.

The SEO-Magento Fears

Magento is widely regarded as one of the best e-commerce platforms available for startups, but it’s also thought of as one of the most challenging platforms from an SEO perspective. There are a few reasons for that. The rewrite engine is a complex space. Add that to the fact that it relies on dynamic content and a complex codebase, and you have a bucket of problems, especially if you’re new to the world of SEO initially.

The good news here is that Magento and SEO CAN play well together. In fact, they can play quite well together, but you have to know what you’re doing. These tips can get you started.

Magento SEO Best Practices

The single best thing you can do if you’ve deployed Magento to run your store is to ensure you’re using the header and title tags. The platform creates those tags automatically, but any good developer will tell you that you don’t want that automatic naming system on your side for SEO purposes. Instead, you’re going to want to create them manually. Your best option to help enhance your SEO? Create different product groups for everything you sell. That means you can predefine your title tags, then assign a single one for each product group.

Need a quick example? Imagine you sell dog collars. You can set the title tags based on the types of dog collars you offer. Set them by brand, by color, or even my style. Google will be able to see them more clearly and direct people to your site when you do that.

Your header tags matter in this space too. Many people overlook the importance of header tags, but you’ll want to be sure you’re deploying plenty of H1, H2, and H3 tags in the appropriate spots. H1 tags should be reserved for the topic of your page. H2 tags are like chapters in a book. They announce the major sections of a given article. H3 tags are designed to give you additional sub-headings within a section. Make sure you’re deploying good keywords in all of those header tags because search engines pay attention to those more than any other text on a page.

While header and title tags are helpful, you can’t stop there if you’re going for real SEO power. Instead, you need to think about many additional concepts.

  • Product Page URLs: You want URLs that speak to your customers. Http://www.joesdogcollars.com/116507 doesn’t tell any customer exactly what’s on that page, nor does it tell a search engine what it should be looking for. Instead, you want to create URLs that tell your customer exactly what’s on the page. It makes it easier for a potential customer to know what to expect, and it makes it easier for a search engine to find it. In most cases, you’re only going to want to use top-level URLs.
  • Dump Duplicate Content: You don’t have to be using Magento to know this SEO rule of thumb. Duplicate content is always a bad idea. Think you’re not using it? When was the last time you deployed a manufacturer’s product description instead of having one of your own written? If you just did that last week or your entire story is filled with manufacturer product descriptions, you have a duplicate content issue. The problem for Magento sites, though, goes a bit deeper. Duplicate content can affect your site because of product sorting issues or because you sell the same product in different categories. It may even hit you if you have variations of the same product (think red tablecloth, blue tablecloth, and yellow tablecloth). There are a couple of ways to avoid it. First, write your own product descriptions, even when it’s easier to deploy the version from the manufacturer. Second, use canonical tagging. Go to Stores >> Configuration >> Catalog >> Catalog >>. When you get there, scroll down to Search Engine Optimization on the right side of the page, and choose YES when you see Canonical Link Meta Tags for Categories and Products. That will help Google see that the red tablecloth is the same as the blue one, and it will help your store avoid duplicate content penalties.
  • Think Sitemap: Your sitemap is the instruction book for any search engine that crawls your site. It tells it exactly what’s available. Use it to prioritize those categories and products on your site, but make sure your most valuable content is listed first. Magento doesn’t allow you to create an HTML sitemap by default, so you may need to deploy an extension to make it work.

So, can Magento and SEO work well together? Absolutely, but there’s a learning curve, so you’ll have to do a bit more on your end with this platform than you might with other eCommerce options.

Read More