Why is this important? After all, how many privacy policies have you actually read? It’s not compelling reading – but there are compelling reasons to have one. It creates that sense of security and trust in your site. Here are some tips for creating and strategically using privacy policies:
- Address the users’ concerns with specific information: what pieces of information do you collect, and how do you collect it (Cookies? Forms? Email signups?)
- Disclose how you use the information you do gather. You might, for instance, share information with third parties. Why do you do this? Why is it necessary, and how does it benefit the customer?
- Include contact information, including phone and email.
- Explain how you protect the consumers’ information. Do you encrypt data? Do you limit access to data? What security programs/features do you have in place?
- Find a template online and read through several privacy policies online. You’ll have the formula you need to write the policy, and you then simply fill in your business or site’s specific information.