When it comes to your online presence and performance, think of the user journey as a literal journey. Which routes offer smooth sailing and great scenery? Which routes are full of detours, traffic jams, and dead-ends? Which will lead to your desired destination and which will cause your visitors to veer off course and abandon the journey? Mapping the user journeys and analysing your conversion funnel allows you to get a detailed roadmap that will take you all the way to an enhanced conversion rate, return on investment, and bottom line.
Analysing user journeys and conversion funnels gives you a full picture of how prospects, leads, and customers are interacting with your brand online. It tells you where they’re engaging, and where they are not so you can take steps to boost conversion.
With the right data, you can make informed decisions and optimise the user experience as they travel through the conversion funnel with your brand. You’ll know where to direct your resources, where to improve, and where the opportunities are. Let’s get your ROI on track.
If you want to reach your goal, the logical starting point is understanding where you are now. Every brand has a user journey and a conversion funnel – whether it is clearly defined or optimised or not. How are people interacting with your online presence? How are they moving from Point A to Point B? The difference between drowning in a sea of competitors and standing above is being able to analyse that journey and using data to optimise the path from awareness to conversion. We start at the beginning: where are you now?
The user journey is simply the route a searcher, visitor, or user takes along the way to complete a certain CTA (call to action) on your site or via your ad. Whether that is purchasing a product, signing up for a newsletter, or downloading a whitepaper, they hit various touch points along the way. Understanding how they move along from awareness to interest to, ultimately, satisfied customers, is critical. We can help you determine:
The conversion funnel refers to the process by which consumers become aware of your brand, move on to engagement, and finally purchase your solutions. This begins with awareness, which is focused on driving traffic to your site and utilising all of the tools at your disposal, such as SEO, PPC, and paid social. Reposition’s team ensures you:
Taking the time and effort to examine and analyse your user journeys and conversion funnels pays full dividends. This is a step that will lead to enhanced results – when you have Reposition on your side.>
When you can capture actionable data and implement key changes in your approach to user journeys and conversion funnels, you can set your business on a path towards more significant, and more sustainable, results.
If you depend on web traffic and eCommerce, it is essential that you have a robust analytics solution in place. If not, we’ve got you. We can then use the data to develop targeted insights regarding how consumers are interacting with your online presence. How’s engagement? How long are people spending on-site and on each page? Are you striding towards your goals? Reposition will dig into the data.
Heatmapping is an exceptionally effective tool. We can see precisely what users do on your site and how they spend their time. Which sections catch their attention? How far do they scroll? Where do they click? Which elements are most effective? Which are least effective? With these insights, we can optimise your presence for maximum impact.
How do you know which elements are pulling in customers and which are costing your brand money? You don’t - unless you undertake careful monitoring and tracking. Here, A/B testing (also called split testing) and multivariate testing are invaluable. You can determine which elements are yielding results - and which need an overhaul.
Boosting conversion rates should be on the radar of every company. There is always room for improvement, and by paying careful attention to user journeys and conversion funnels, we can pinpoint areas that either net you or cost you customers.
When we have the data, we can analyse your current approach and performance and identify strong points, weaknesses, and - all importantly - areas for improvement.
One of the most important acronyms for brands is ROI. With RePosition on your side, you will have the data, insights, and actionable recommendations you need to make strategic changes that yield a strong return and boost your bottom line.
Reposition’s team has extensive experience with all aspects of the user journey and understands the ins and outs of each step of the conversion funnel. We will analyse your performance to date, look at your campaigns, gather data, and develop customised insights that we will transform into action designed to improve your results. Ensuring people can move more fluidly along their user journey and through your conversion funnel is not only important… it is nothing short of mission-critical.
You need a trustworthy partner to grow your business to the next level. Here we are.
Take a closer look at the experience that your leads, prospects, and customers have when they interact with your brand online. Could it be better? Always! Could you move people along the journey more effectively and efficiently? Of course! Contact Reposition, and we’ll help you accomplish your unique brand goals.
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