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Quality content is essential to any SEO campaign; many businesses are finding that users want quality video over most other media.  According to comScore, videos have a higher click-through rate than any other medium save for “news” items.  It is no surprise that YouTube is the leading video service, but Facebook also offers a potentially powerful platform for SEOs and businesses as has been seen with the music marketing techniques of the Far East Movement.  What are the advantages of each?

Facebook videos are intended to be shared on Facebook, not surprisingly!  This is beneficial to users because friends and contacts can be tagged in videos so the video itself appears on more pages.  This gives it a boost when it comes to going viral.  You can also embed these videos on blogs or websites, helping you connect your business’s main site with your social efforts.

YouTube is the more common route for video marketers.  It is where people go when they are looking specifically for videos.  The world’s number one video sharing site, it is tremendously popular and can give you access to a much broader audience.  Best of all, though, it is easy to integrate YouTube into social media and websites.  You can share YouTube videos on Facebook, notify subscribers to new content, add external links to drive traffic to websites, and more.  It is a remarkably versatile platform.

Facebook and YouTube are titans in the Internet world, and it would behoove businesses to work on video SEO aimed at each.  Incorporating solid SEO techniques, like using keywords, providing links, etc., will help you no matter which site you choose to market your videos on.  Forrester Research recently reported that video that is properly optimised is 53 percent more likely to earn a first page ranking on Google than text content.  It is a powerful argument for video, and for employing effective SEO techniques.

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