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Terms & Conditions

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    Reposition UK

    Website and service terms

    Last updated: 1 October 2026

    These terms set out the rules for using reposition.co.uk and explain how our client work is governed. Please read them before you use the site or ask us for a free AI Visibility Snapshot.

    1. Who we are

    reposition.co.uk is run by Reposition Group Limited, a company registered in England and Wales (company number 12038357). Our registered office is 3rd Floor, 86–90 Paul Street, London EC2A 4NE. In these terms, “Reposition”, “we”, “us” and “our” mean Reposition Group Limited.

    We are a search agency for luxury hospitality and prime property brands, and for other premium businesses such as private clinics. We help them get found and recommended in Google and in AI assistants such as ChatGPT, Gemini and Perplexity, through AI search optimisation, SEO, technical SEO, content, digital PR and paid media.

    You can reach us at [email protected] or on 020 3808 7777.

    2. Using this website

    By using this website you agree to these terms. If you do not agree, please do not use the site.

    The site is free to use. We may change, suspend or withdraw any part of it at any time, and we do not promise that it will always be available or free from errors.

    You are welcome to quote, share and link to our content, including in your own research and in AI tools, as long as you credit Reposition and link to the page you are quoting. You must not:

    • copy our content in bulk or present it as your own;
    • use the site in a way that breaks the law or harms the site, its visitors or us, for example by introducing viruses, trying to gain unauthorised access or overloading our servers;
    • use our forms to send spam, or submit someone else’s details without their permission.

    3. Our content is general information

    Our insights, guides and service pages are general information about search and AI search. They are not advice for your particular business, and they are not legal, financial or medical advice.

    Search engines and AI assistants change how they work often, so some content may be out of date. Each insight shows the date it was last updated. Please take advice specific to your situation before you act on anything you read here.

    4. Case studies and results

    Each case study describes work for one client, over a stated period, in a particular market. The figures come from that client’s own data or from the tools named on the page. They show what happened in that project. They are not a forecast or a promise of what will happen for you.

    We do not guarantee any ranking, mention, citation, traffic level, enquiries, bookings or sales in any search engine or AI assistant. Those platforms are run by third parties, they change without notice, and they can give different answers to the same question at different times.

    Client names, logos and trade marks belong to their owners.

    5. The free AI Visibility Snapshot

    The AI Visibility Snapshot is free and there is no obligation to buy anything afterwards. When you request one:

    • we put a set of questions your guests, buyers or clients might ask to leading AI assistants, and report on one page whether and how your brand appears in the answers;
    • the Snapshot reflects the answers those assistants gave on the day we ran it, and those answers can change;
    • we prepare a limited number each week, so we may take a little longer to reply, and we may decline a request, for example if your business is outside the sectors we work in;
    • we will contact you about your Snapshot and, if you are interested, about our paid services. Our Privacy Policy explains how we handle your details.

    The Snapshot is for your own business use. Please do not publish it as an independent rating of your business or of anyone else’s.

    6. Working with us

    Our paid services, including the AI Visibility Audit, the Foundation Sprint, monthly retainers, and our SEO, content, digital PR and paid media work, are provided under two documents that we send you before you commit:

    • an Order Form, which sets out the services, timescales, fees and payment schedule for your project; and
    • our Terms of Business, which cover how we work together.

    Those two documents form the contract between us. If anything on this website differs from them, the Order Form and Terms of Business apply. We do not publish prices on this website; we quote them in your proposal.

    In short, our Terms of Business say that:

    • we carry out the work set out in your Order Form with reasonable skill and care;
    • we do not guarantee rankings, AI mentions or other results, but we report clearly on the work we have done and measure the same agreed set of questions every month;
    • fees are paid in advance and collected automatically through our billing provider;
    • retainers run for the minimum term in your Order Form, then month to month until either of us gives 30 days’ written notice;
    • you own the content and reports we create for you once they have been paid for;
    • we will not publish claims about your business that cannot be evidenced;
    • the contract is governed by the law of England and Wales.

    For a copy of our current Terms of Business, email [email protected].

    7. Our intellectual property

    We, or the people who license material to us, own the copyright and other rights in this website and its content, including the text, graphics, the Reposition name and our wordmark. Apart from the quoting and sharing allowed in section 2, you need our written permission to reuse it.

    8. Links to other websites

    We link to other websites, including the sources behind the figures we quote. We do not control those sites and are not responsible for their content or for how they handle your data.

    9. Our liability

    Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited or excluded by law.

    Otherwise, this website and its content are provided free of charge and “as is”. As far as the law allows, we are not liable for any loss arising from your use of the site or from relying on its content, including loss of profit, revenue, business, opportunity or goodwill, or any indirect loss.

    If you are a client, our liability for the services we provide is set out in our Terms of Business, not in this section.

    10. Privacy and cookies

    Our Privacy Policy explains how we use personal data, and our Cookie Policy explains the cookies on this site and how to change your settings.

    11. Changes to these terms

    We may update these terms from time to time. The date at the top of this page shows when they last changed, so please check it when you use the site.

    12. Law and jurisdiction

    These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute about them. If you are a consumer living in Scotland or Northern Ireland, you may also bring proceedings in your local courts.

    13. Contact us

    Reposition Group Limited
    3rd Floor, 86–90 Paul Street, London EC2A 4NE
    [email protected] · 020 3808 7777