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Digital Marketing

For Healthcare


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    Digital Marketing For Healthcare

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    By Hitesh
    Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which specialises in digital growth strategies.

    Healthcare has always been a critical cornerstone of society, ensuring the well-being and longevity of individuals while reflecting the advancements of medical science and a commitment to improving human life. Our approach is deeply rooted in understanding the unique dynamics of the healthcare sector.

    Nowadays people are looking for online healthcare services. We can help you make sure that they find you!

    Over 800 successful client engagements have shaped our journey. This extensive experience has provided valuable insights into the nuances of the healthcare industry and its intersection with digital marketing. The impact of our strategies can be seen in improved website traffic, enhanced search engine visibility, and increased patient engagement.

    By leveraging the power of content marketing, social media engagement, and data-driven analytics, we ensure that our healthcare clients not only have a solid online presence but also foster meaningful connections with their audience. It’s not just about increasing clicks; it’s about building relationships founded on trust, expertise, and authenticity.

    Digital Marketing For Healthcare Insights

    So, ‘Why is going digital important for healthcare businesses?’

    Well, with almost 8.5 billion searches per day on Google, there is no reason why you should not think about making a strong digital presence.

    Customer behaviour has changed! Everyone is more health conscious now. With busy schedules and challenging and occupied daily routines, customers are looking online for the best healthcare support.

    Less online visibility – Imagine having no visibility for your healthcare business or less visibility in such competitive digital times! Well, this thought is what marks the first answer to why digital presence is required in your healthcare business.

    Let us say, a customer is looking for healthcare services or products. When they Google their requirements they are more likely to click on the top 5 or maximum top 10 of the results displayed. Now think of it this way, you have great health services in that particular field but you do not have a website or your business online presence is next to nothing. The customer will not be selecting your healthcare services or products. You probably lose so many potential customers on a daily basis because of low online visibility.

    Another reason your healthcare business needs an online presence is that people consider businesses with websites and strong online presence more professional and trustworthy. People looking for healthcare services or products always watch out for the quality of the services provided and reviews posted by other customers. This kind of builds confidence in them to take a decision to go or select a particular healthcare provider.

    And the most important reason of all is attracting potential customers to your healthcare services and products. When your business meets the customer needs online, there are more chances that they get converted into leads and finally help with revenue potential.

    How we can help your healthcare with digital marketing?

    I’d just explain this quickly with some of the case studies.

    Here’s how one of our clients Panacea Health Limited grew with digital marketing

    Panacea Health required a strategy to attract practitioners instead of direct consumers. This involved ensuring their visibility for search terms commonly used by practitioners.

    Below are the results that we helped them achieve in a very short period of time

    Healthcare Organic Growth

    And how did this digital growth actually happen?

    When we were looking at the keywords people type into search engines, we saw that doctors and other medical practitioners usually searched for specific product names, chemicals, or medicines. They already knew exactly what they were looking for, why they needed it, and how it’ll help their patients. So, instead of our usual way of making category and subcategory pages show up in search results, we focused more on using the actual product names. We made sure those product pages had helpful information, and we did the same for some subcategory pages. We wanted these pages to match the words people were using to search.

    Healthcare Website Audit

    While checking the website, we found a bunch of small and big problems. Some pages didn’t show a proper error message if they couldn’t be found, some links were broken, and some pictures didn’t show up right. Also, some pages took a long time to load. To help with all these issues, we made a big plan to fix the most important problems first.

    We also looked at the links on the website and fixed any that weren’t working well. After which, we worked on getting good and relevant websites to link to Panacea Health’s site. All of these steps together have given Panacea Health a strong plan to do well in search engines and get more people to see their website.

    Here is another quick view so you can understand what digital marketing can do to boost the healthcare sector. Can you imagine a 95 per cent organic traffic increase?

    Healthcare Business Growth

    London Premier Laser results with digital marketing

    Well, it is possible! We don’t say that we create magical results, but with accurate and customised strategies we can definitely help you achieve unexpected performance over a period of time.

    When London Premier reached out to Reposition for digital marketing in 2019, they were in a very constant state of business. The traffic trend in the below image will help you understand that better.

    Healthcare Business Growth Semrush

    Our goal was to increase the number of potential customers for their different beauty clinics all around London. We also made a plan to keep bringing in more potential customers for their different services over a long time.

    We were also in charge of moving their website to a new place, and this move led to a big increase in the number of people visiting the website and making bookings.

    Digital Marketing for Beauty Clinics

    Here are just a few examples we’ve talked about. Our clientele consists of an extensive array from the healthcare sector. We understand all the details about how the healthcare industry works. Having worked in the healthcare field for more than a decade, we know its ins and outs.

    The digital transformation of healthcare is more than just a trend; it’s a fundamental shift in how patients access information and interact with healthcare providers. At Reposition, I am proud to lead a team that’s at the forefront of this transformation. Our strategic SEO tactics, backed by years of experience and a deep understanding of the healthcare industry, empower healthcare leaders to connect with their audiences in meaningful ways. By focusing on credibility, relevance, and value, we are contributing to a healthier, more informed world. Let us start today!—one click at a time.