Multi-platform experience
Magento, Shopify and most other ecommerce platforms. We know how each handles structured data, URLs, meta templates and image optimisation, and where each needs help.
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SEO Services · Ecommerce
SEO Services · Ecommerce
Ecommerce SEO for premium retail & luxury brands
Your brand has its own style, and your store deserves a strategy built around it. We optimise product, category and brand pages so the shoppers who are ready to buy find you — on Magento, Shopify or whichever platform you run — and we measure the work in product-page conversions and revenue, not rankings alone.
What's included
Product, category and brand pages, built to sell
The customer journey is different for every store, so the programme is built around yours — but it draws on the same disciplines.
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Buying-cycle keyword targeting
Keywords identified for every step of the buying cycle — the window shopper and the ready buyer — including long-tail searches on attributes, features and model numbers.
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Site architecture
A simplified structure with clean internal linking around categories and products, so shoppers and search engines find everything quickly.
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Product detail pages
Titles, descriptions and attributes optimised for search engines and shoppers, with variants and stock information easy to find.
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Category & collection pages
Category pages and curated collections aligned to specific uses and shopper segments, each one a new opportunity for visibility.
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Product structured data
Schema for products, reviews, breadcrumbs and FAQs, so your listings stand out in rich results.
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Speed & checkout
A fast, mobile-friendly site with an optimised checkout — anything slowing shoppers down, from navigation to filters, removed.
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Shopper content
Buyer's guides, comparisons and visual guides that answer the questions people research before they buy, and support the product pages.
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Link building
Backlinks earned through content, outreach and earned media placements to build the store's authority.
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Analytics & first-party data
Search analytics connected to your CRM and behavioural data, so pages are optimised for each stage of the buying journey.
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Individual KPIs & reporting
KPIs set for your store — organic traffic, rankings, product-page conversions, revenue — and easy-to-read, detailed reports against them.
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Project management
One-to-one project management support and a continuous strategy that adapts as demand changes.
Scope
Which of these you need
The snapshot tells you which disciplines matter for your site, in what order.
Get your snapshot
How we work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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1
Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Why organic search matters for a store
Someone who takes the time to search for your product is far closer to buying than someone scrolling past it.
Organic growth should be a pillar of every brand's digital strategy. For an online store in particular, it:
- Reaches high-intent shoppers — people searching for a specific product are further down the funnel than passive social traffic
- Lowers acquisition cost — organic rankings do not need continual paid bids, and organic clicks convert well
- Builds authority and trust — ranking for category and product terms strengthens the brand and lifts click-through
- Compounds over time — links, content and engagement signals build momentum in a way paid ads cannot
- Works alongside paid search and shopping ads rather than replacing them
What ecommerce SEO is
Ecommerce SEO is the optimisation of an online store so customers can discover and purchase products through search engines. It works on content, architecture, speed and authority signals to drive organic traffic, product visibility and conversions.
Many modern platforms, Shopify among them, come with SEO capabilities built in: structured data for rich results, responsive templates, meta and title templates, category-based URLs, image optimisation and analytics integrations. These solve the foundational technical challenges, which lets the specialist work concentrate on content, links and execution.
How it differs from standard SEO
The technical and content fundamentals apply to both, but there are three core differences:
- Focus — standard SEO works on topics, informational content and landing pages; ecommerce SEO works on product categories and individual product pages.
- Goals — standard SEO drives visitors to convert on a download or contact form; the sole goal for a store is to help searchers buy online efficiently.
- Metrics — standard SEO tracks rankings, traffic and leads; a store tracks product-page conversions and revenue attributed to organic search.
“The sole goal is to help searchers buy online efficiently.”
Finding keywords for products and categories
Analyse search demand and trends for product and category terms with Google Keyword Planner and trends tools. Study which keywords competitors rank for around their top products. Use autocomplete and related-keyword tools for seed opportunities. Use Google Search Console to see which organic keywords already drive traffic. Run voice-of-customer research through surveys and reviews to find the words buyers actually use, and identify long-tail variations on product attributes and parts.
Writing content for a store
Write useful, detailed product descriptions that answer the consumer’s questions and use the target keyword variations naturally. Create category, brand and product-comparison articles structured around buyer research queries. Develop visual guides and video to help customers choose. Publish long-form pieces on industry uses and trends to attract search traffic, and repurpose evergreen content across the site to power internal linking. Product descriptions matter more than they look: search engines display them in results, so an optimised description can earn the click.
Questions
Frequently asked
Why do I need SEO for my ecommerce store?
To create value for your brand and earn revenue. Ecommerce SEO optimises your product and category pages first, and builds your brand value from there.
Will ecommerce SEO help increase my conversions?
It can, particularly if the store is optimised for mobile. Product pages that load quickly and read well on a phone put your whole range in front of shoppers wherever they search, and conversion rates follow.
How does keyword research benefit ecommerce websites?
Keyword research matters for any site, but for a store especially. Each category page is a new opportunity for visibility, and with the right keywords you can rank again and again.
Are product descriptions actually important for an ecommerce site?
Yes. Product descriptions cover details such as dimensions, colour and size, and search engines display them in results, so an optimised description can persuade a shopper to click. They are not the only factor — product reviews also encourage purchases.
How much does ecommerce SEO cost?
We do not publish a price list. Cost depends on the depth of technical issues, the size of the catalogue, current traffic, keyword competitiveness, markets and languages, and how much content is needed. Start with a free AI Visibility Snapshot and we will scope it for your store.
Free AI Visibility Snapshot
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first