Your customer questions, tracked
The questions your guests, patients and buyers actually ask, run every month across ChatGPT, Gemini, Perplexity and Google's AI results.
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AI SEARCH · GEO · AEO
AI SEARCH · GEO · AEO
AI search for luxury brands
When guests, patients and buyers ask ChatGPT, Gemini, Perplexity or Google's AI which brand to choose, the answer is built from whatever it can read and trust. We make sure that includes you, described accurately, in your own words.
What's included
What AI search optimisation covers
SEO, AEO and GEO are three names for one job: making your brand easy for search engines and AI assistants to read, verify and recommend.
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Consistent brand facts
One set of facts about you, repeated identically on your site, your Google Business Profile, directories and partner pages.
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Structured data
Markup that tells search engines and AI exactly what you are, where you are and what you offer, so nothing has to be inferred.
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Answer-led content (AEO)
Pages that answer the questions customers ask, written in the form answer engines quote.
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Generative visibility (GEO)
Making sure generative assistants describe you accurately and include you in the comparisons that build a shortlist.
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Access for AI crawlers
Checking that Google, GPTBot, ClaudeBot and PerplexityBot can read your site, and fixing what stops them.
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Digital PR and citations
Coverage in the guides and publications that AI answers are built from.
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Measurement
Visibility tracked on the same questions month by month, across Google and AI search, so you can see it move.
Where to start
See exactly where you stand
The free Snapshot is a short written review. The AI Visibility Audit is the full three-week, fixed-fee assessment with a 90-day plan.
ABOUT THE AUDIT
How we work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Why it matters
Being found is no longer the point. Being recommended is.
AI assistants now build the shortlist for your customers. Being a source they trust:
- Puts your own description in the answer, not a booking site's or a directory's
- Keeps the facts about you accurate wherever the question is asked
- Wins the comparison questions that build a shortlist
- Builds on the same signals that power Google rankings
- Compounds, as the sources AI trusts start citing you directly
What AI search is
AI search is any search experience where the answer is written for the person asking, rather than shown as a list of links: Google’s AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot. The assistant reads the sources it trusts, decides what is true, and recommends a small number of brands by name.
For a luxury brand that changes the question. It is no longer only “where do we rank?” but “what does the assistant say about us, and does it say it at all?”
SEO, AEO and GEO: what is the difference?
SEO (search engine optimisation) earns rankings in Google’s traditional results. AEO (answer engine optimisation) shapes your content so answer engines can quote it directly for a specific question. GEO (generative engine optimisation) shapes how generative assistants describe you and whether they include you when they compare brands.
In practice they share one foundation: a site machines can read, facts that are consistent everywhere, structured data that removes ambiguity, content that answers real questions, and coverage in the publications AI trusts. We deliver them as one piece of work, not three.
What changes for luxury brands
Luxury buyers ask detailed, comparative questions: which hotel for a particular occasion, which clinic for a particular treatment, which residence holds its value. Assistants answer them from booking sites, directories, portals, review platforms and press, and the brand’s own site is often the weakest source in the set. The work is to make your own pages the most reliable account of who you are, and to make sure the third-party sources agree with it.
Sector by sector
We work in three sectors, each with its own questions and its own sources:
- Luxury hospitality: hotels, resorts and small hotel groups
- Prime Developments: branded residence developers
- Private healthcare: private clinics and medical travel
Where to start
Start with the free AI Visibility Snapshot: a short written review of how Google and the assistants see you today. If you want the full picture, the AI Visibility Audit runs your customers’ questions in depth over three weeks and ends with a prioritised 90-day plan.
Questions
Frequently asked
What is AI search optimisation?
It is the work of making your brand visible, accurately described and recommended in AI-powered search such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. It combines structured data, consistent brand facts, answer-led content and digital PR so AI systems can read, trust and cite you.
What is the difference between SEO, AEO and GEO?
SEO improves rankings in traditional search. AEO structures your content so answer engines can quote it for direct questions. GEO shapes how generative assistants describe and recommend your brand. They share one foundation, and we deliver them as one piece of work.
Do luxury brands still need traditional SEO?
Yes. Google is still the largest source of high-intent visits, and AI assistants draw heavily on the same signals that drive organic rankings. The brands that win do both.
How do I get my hotel recommended by ChatGPT?
Make your hotel easy to read, verify and trust: a crawlable site, structured data, consistent facts across every listing, content that answers the questions guests ask, and coverage in the sources assistants cite. The AI Visibility Audit shows exactly what ChatGPT says about you today and what to fix first.
How quickly do AI answers change?
Technical and structured data fixes are picked up as soon as assistants re-read your pages. Authority from content and coverage builds over months. We track the same questions every month so you can see the change rather than take it on trust.
Do you publish your pricing?
No. Scope depends on your markets, your site and the questions that matter to your customers. Start with the free Snapshot and we will send a written proposal with a fixed fee before anything starts.
Free AI Visibility Snapshot
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first