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How to Boost Your Local SEO

Posted by admin October 30, 2019

In the past, it was normal for most homeowners to have a predefined list of agents that they will call when they are ready to buy or sell. However, the rise in Internet use around the world has resulted in many people now completing a Google search to help them compare and contrast what agency will best suit their individual needs. As there are potentially hundreds or even thousands of similar agencies competing for the same customers, how does one stand out from their competition? This is where Local SEO comes in.

What is Local SEO?

Local search engine optimisation (SEO) is about how to optimise your website to rank better for a local audience. When your business features in search results for Local SEO, your business will be much easier to find from potential customers who are conducting online searches around your area. Keywords, alt text, tags, website architecture and website design are just some of the SEO elements that can be manipulated to increase your ranking in search results that are geo-specific. If your Local SEO is effective and implemented correctly, your business will rank on page one of Google’s search engine results, resulting in increased exposure and potential success for your business.

How Local SEO Results are Ranked

The Google Algorithm, based on a number of on-page and off-site factors, ranks local SEO results. Geo-proximity is the most important ranking factor used to rank results in Local search engine results pages. This means that the closer your business is to a prospective customers physical location, the more visible your ranking is in the local search results.

For example, if a potential homebuyer/seller types a search into Google along the lines of ‘new flats North London’, the relevant pages that are tagged appropriately with matching keywords will appear in the search results.

The content displayed on your page is also extremely important to Local SEO. If your page content is very substantial, it will become more visible, as it holds more value to the user. For example, a page with 1,500 words of text, subheadings and images is going to be much more visible than a page with 250 words and 1 image. This is the reason why the bigger businesses dominate local search results as they have so many pages with relevant content and keywords.

So how is your up-and-coming online estate agency supposed to compete with the more popular businesses with the majority of market share? Luckily for everyone, Google is also concerned with this issue. Google doesn’t want search results dominated by the same businesses all the time, giving smaller businesses a change to rank on search engine results pages.

The Key Benefits of Local SEO

1. Organic Traffic – Successful Local SEO is measured by the volume of organic traffic that your website generates. Organic traffic is created through original content that you own and publish, organic traffic is better than paid traffic as organic content is more likely to be clicked on and trusted by audiences and also can grow your online presence for longer.

2.     Cost-Effective – Local SEO will be cost-effective for your business as once your content is published it remains online, this content can gain in authority over time as more visitors and potential customers discover your page. If the content you post is properly optimised it can continue to drive organic traffic to your site for a considerable amount of time.

3.     High Visibility in Local SERP – As you will already know, there are likely to be millions of pages of local content on the Internet. As users attention span has significantly decreased, users will most likely click on the top 3 results listed on the search engine results page. This means that if your business is not on the first page of local search results, your business will likely not get many clicks or conversions. This is why Local SEO and achieving visibility on the first page Local search pages is critical to the success of your business.

Google My Business

Google My Business (GMB) is another crucial aspect of Local SEO, as you need to be on GMB to appear on local map listings. Setting up GMB is a very straightforward process, just visit the GMB homepage and follow the simple instructions. The great aspect about Google My Business listings is that every business has a chance of achieving a prominent listing, what they need to do is get the basics right and also add value to customers search. At the end of the start up process you will have to verify your business via a code to be given full access to GMB. After this code has been verified, it is now time to focus on creating great Local SEO.

After setting up your account, here are some crucial factors you will need to implement to give your business the best possible chance of success:

·   Correct Information – It is strongly recommended that you enter all the correct information about your business so it’s at 100%. Otherwise you’re already harming your Local SEO opportunities.

·   Profile Picture – Make sure that you choose a suitable profile picture. So for example, you could just simply use your business’s logo, or if you have a branch on a fancy high street, you might be better off using a picture showing the exterior.

·   Image Keywords – You should try to add more than one image if you can and also name your image with a specific keyword in mind. This is a good way to build image keywords and can make the content more interesting and engaging for viewers.

·   Correct Categorisation – Good categorisation is essential as it makes your business clear from the get go. This is where you would select either ‘estate agent’ or ‘lettings agent’ depending on which category you specialise in, or if you fall into both, simply put them both down.

·   Format – Make a note of the exact format your business is listened in, as you will need this information later on.

Why Do I Need A Google My Business Listing?

Businesses at any level or reputation will need a GMB listing. Here’s why:

·   Prominence in search results – Having a GMB listing can help your business stand out in search results, and will help people find your business, whether it’s online or offline. However, having a GMB listing does not automatically guarantee a position at the top of the search rankings, factors such as the level of competition in your local area and review scores will help determine where you rank on the search engine results page.

·   Importance of local search – As Google My Business is all about local search, which includes things like searches made near your business or searches made outside the area with the location added, having a GMB listing is imperative. According to stats from Google, 46% of all Google searches are local, so if you want to improve your chances in local search results, then GMB listing is the way forward.

·   Importance of mobile search – The rise in usage and consumption of mobile phones has resulted in mobile search overtaking desktop search for the major search engines. In 2019, 62% of Google searches were made on mobile. This has made mobile visibility more important than ever, and GMB is key to that, as these listings dominate mobile search results to the extent that it’s impossible to avoid them on the majority of local searches.

·   Competition – This will depend on whether your competitors have GMB listings or not. If your competition does have a GMB listing then potential customers are going to have to work harder to find your site in local searchers. So by having your own GMB listing this will help you compete with them on a level playing field. However, if your competitors do not have a GMB listing, this will give you a considerable advantage over their business. This is because your local search and mobile results will stick out more, resulting in more potential customers seeing your business page.

·   Credibility – The majority of Internet users will now be used to seeing business profiles, so this can give some credibility to your business because these listings look professional and provide users with key information.

·   Easier for customers to find you – These GMB listings make it so much easier for customers to find our key information about your business such as opening hours, popular times to visit and finally maps to help with directions to your business’s location.

·   Its free & easy – The easy nature of setting up a GMB listing for your business is one reason you should implement this method, but more importantly it’s free.

·   Find insights into customer behaviour – Google will provide you with some very useful data around your listings, which will give you a much clearer insight into customer behaviour. For example, you will be able to see how people located your listings (through web searches or social media etc.) and also key information on the actions they took after viewing your listing.

Local Citations

A local citation is any online mention of the name, address, and phone number for a local business, which is often referred to as ‘NAP’ (name, address and phone).. Citations help Internet users find and discover local businesses, and can also impact local search engine rankings. These citations usually occur on local business directories, on websites, apps, and finally on social platforms. It should be known that Google values citations highly, which means that the more citations your business has, the better the chance of gaining a higher search engine ranking.

Building Credibility With Local Reviews

An online local business review is written sentiment left directly by a customer on any website or platform that supports this type of content. Even though there are several factors involved in determining search rankings, online customer reviews are a very strong signal to search engines that communicate authority and trustworthiness. These reviews act as another form of ‘word of mouth’ marketing and positive referrals go a long way to promoting your business, resulting in increased customer conversions and creating more potential marketing opportunities.

But don’t just take our word for it. According to the 2017 Local SEO Ranking Factors study performed by Local SEO Guide, Google My Business reviews that included the searched-for keyword were the second-most influential factor when examining a local business’ performance.

So the question is, how do you get more reviews? The answer is really quite simple: just ask. As the saying goes, if you don’t ask you don’t get. If you feel your agency has provided a very high-level of service, and the client has let you know just how pleased they are, ask them to leave an online review. It really cannot be stressed enough just how important these online reviews are for your business; they really do go a long way.

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The Growth of Online Estate Agents in the UK

Posted by admin October 29, 2019

The rapid development of technology and the Internet has brought about the opportunity for change in almost every industry. The estate agency industry has been one of the major industries affected by the online revolution, as a dramatic rise in homeowners are now choosing online estate agents. As people are now demanding more control and flexibility over their buying and selling choices, the online market has resulted in homeowners having a growing number of options to choose from.

The beginning of Online Estate Agents

The online estate agency first emerged more than 10 years ago, in a hope to compete for market share with the more traditional high street estate agent. Online estate agents have provided home sellers an alternative to the traditional fee structure, with cheaper, fixed fee selling packages.

The rise in popularity & expected growth

As the online estate agent market is a relatively recent phenomenon, with most brands joining the market after 2011, unsurprisingly, the online market currently has a much smaller share of the market compared to the traditional estate agent.

Various reports say online market share totalled 1% in 2014, growing to 7.3% in 2018, which is a remarkable rise all things considered. If growth continues at its current rate, by 2020, online agents’ market share would reach around 17%. (link here: https://www.itproportal.com/features/the-rise-of-online-estate-agents-in-the-uk/ )

Market Leaders in the industry

Purplebricks is an online estate agent, which operates in the UK, US and Canada. The company was founded in 2012 by Michael and Kenny Bruce and are supported by an extensive TV advertising campaign to promote the brand’s ‘no commission’ approach. Purplebricks fees start from £899, however in London and certain neighbouring areas, basic rates increases to £1,399.

Yopa was founded in 2014 by Daniel Attia, their services have since gained a customer rating of 9.5/10 on Trust Pilot, 98% of their clients can sell in less than 30 days and can save more than £3,000. Yopa will sell your property for a flat fee of £839, which will rise to £1,399 in certain areas of London.

Housesimple was founded in 2007 by Alexander Gosling and Sophie Cronin and has the backing of Carphone Warehouse founder Sir Charles Dunstone. Housesimple offered a ‘no sale, no fee’ deal which cost customers £995 and was payable on completion. However, in June 2019, restricted to just the north of England they have changed to a new model, which essentially allows homeowners to sell their property for free.

Doorsteps is another online estate agent that operates in the UK, and was founded in 2016 by teenager Akshay Ruparelia. The young entrepreneur remarkably set up the business while still at sixth form. Doorsteps received a top-five rating from Trust Pilot in 2019, and the selling costs range from £99 through to £599 depending on which of the three package deals you choose.

The advantages of an Online Estate Agent

  1. Savings – The amount of money you can save by using an online estate agency is without doubt the biggest advantage of using this method. You can save thousands of pounds in fees by using an online rather than a high street estate agent, as online agents fees’ tend to be fixed and lower than their high street counterparts.
  2. Control – When using an online, you can manage everything if and when it’s most convenient for you. For example, sellers can conduct their own property viewings and could also negotiate the sale directly with potential buyers.
  3. Flexibility – You can find the right package that suits the level of support you need and the price you can afford. As your property is on the Internet potential buyers are able to see your property at any time, meaning its essentially open for business 24/7 all over the world. Also, their call centres tend to be open on the weekends and outside of traditional office hours
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SEO + Magento: A Good Equation?

Posted by Admin February 21, 2019

Magento is one of the most powerful e-commerce platforms available today. It comes with a number of features today’s online merchant’s love, and because it’s an open-source platform, there are continual updates and changes that are ideal for today’s changing marketplace. What’s more, though, is that it’s free, and you have full control over the design and functionality of your shop. SEO concerns with this platform abound, though. While it can be SEO friendly, there’s quite a bit of work on your side to make that happen.

The Importance of SEO

SEO is essential. You’ve probably heard that in nearly every blog about online marketing you’ve ever read. There’s a reason – organic search is a critical component to your ultimate sales numbers. Over the past two years, marketers have seen the power of SEO. In a MarketDive study, 82% reported that the effectiveness of SEO campaigns is increasing. 42% of those individuals said the effectiveness is increasing at a significant pace.

The reality is that digital marketing is becoming increasingly mature, and for an e-commerce store, that means one thing, every competitor is fighting for query power. If someone types your keywords into a search engine, you need to be at the top of those rankings, and SEO is still the single best way to get there.

The SEO-Magento Fears

Magento is widely regarded as one of the best e-commerce platforms available for startups, but it’s also thought of as one of the most challenging platforms from an SEO perspective. There are a few reasons for that. The rewrite engine is a complex space. Add that to the fact that it relies on dynamic content and a complex codebase, and you have a bucket of problems, especially if you’re new to the world of SEO initially.

The good news here is that Magento and SEO CAN play well together. In fact, they can play quite well together, but you have to know what you’re doing. These tips can get you started.

Magento SEO Best Practices

The single best thing you can do if you’ve deployed Magento to run your store is to ensure you’re using the header and title tags. The platform creates those tags automatically, but any good developer will tell you that you don’t want that automatic naming system on your side for SEO purposes. Instead, you’re going to want to create them manually. Your best option to help enhance your SEO? Create different product groups for everything you sell. That means you can predefine your title tags, then assign a single one for each product group.

Need a quick example? Imagine you sell dog collars. You can set the title tags based on the types of dog collars you offer. Set them by brand, by color, or even my style. Google will be able to see them more clearly and direct people to your site when you do that.

Your header tags matter in this space too. Many people overlook the importance of header tags, but you’ll want to be sure you’re deploying plenty of H1, H2, and H3 tags in the appropriate spots. H1 tags should be reserved for the topic of your page. H2 tags are like chapters in a book. They announce the major sections of a given article. H3 tags are designed to give you additional sub-headings within a section. Make sure you’re deploying good keywords in all of those header tags because search engines pay attention to those more than any other text on a page.

While header and title tags are helpful, you can’t stop there if you’re going for real SEO power. Instead, you need to think about many additional concepts.

  • Product Page URLs: You want URLs that speak to your customers. Http://www.joesdogcollars.com/116507 doesn’t tell any customer exactly what’s on that page, nor does it tell a search engine what it should be looking for. Instead, you want to create URLs that tell your customer exactly what’s on the page. It makes it easier for a potential customer to know what to expect, and it makes it easier for a search engine to find it. In most cases, you’re only going to want to use top-level URLs.
  • Dump Duplicate Content: You don’t have to be using Magento to know this SEO rule of thumb. Duplicate content is always a bad idea. Think you’re not using it? When was the last time you deployed a manufacturer’s product description instead of having one of your own written? If you just did that last week or your entire story is filled with manufacturer product descriptions, you have a duplicate content issue. The problem for Magento sites, though, goes a bit deeper. Duplicate content can affect your site because of product sorting issues or because you sell the same product in different categories. It may even hit you if you have variations of the same product (think red tablecloth, blue tablecloth, and yellow tablecloth). There are a couple of ways to avoid it. First, write your own product descriptions, even when it’s easier to deploy the version from the manufacturer. Second, use canonical tagging. Go to Stores >> Configuration >> Catalog >> Catalog >>. When you get there, scroll down to Search Engine Optimization on the right side of the page, and choose YES when you see Canonical Link Meta Tags for Categories and Products. That will help Google see that the red tablecloth is the same as the blue one, and it will help your store avoid duplicate content penalties.
  • Think Sitemap: Your sitemap is the instruction book for any search engine that crawls your site. It tells it exactly what’s available. Use it to prioritize those categories and products on your site, but make sure your most valuable content is listed first. Magento doesn’t allow you to create an HTML sitemap by default, so you may need to deploy an extension to make it work.

So, can Magento and SEO work well together? Absolutely, but there’s a learning curve, so you’ll have to do a bit more on your end with this platform than you might with other eCommerce options.

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Is SEO Really Necessary for Medical Websites?

Posted by Admin February 21, 2019

Across the globe, people are turning to the web to find the right GP, medical products, advice and more. Many healthcare startups are finding this amazing time to connect with patients. Just because a website fits more within the medical industry than the commercial one, though, doesn’t mean it’s not subject to the rankings each search engine assigns it. Those rankings spell one thing – query power. The better the ranking, the more likely a potential patient or customer will be to find a medical website, and the single best way to make that happen is through SEO. Medical websites often neglect this essential site-building process, but it’s an absolute must, even in this industry.

What Is It?

Read any internet marketing blog, even those geared toward medical internet marketing, and you’re at least going to see the “SEO” abbreviation. SEO is really searched engine optimization, and it means that you’ve changed certain aspects of your website to ensure Google, Bing or another search engine can easily find and access your site, then put you at the top of those rankings. Given that new studies say 80% of people use the internet to find health care services or related items, SEO is more important than ever. People are far more likely to click on the results they find on the first page of a search engine query than they are anywhere else.

Some Simple Tips

Now that you better understand the concept of SEO for your medical website, what can you do to make it happen? It’s a fairly complex process. Google alone relies on 200 different factors to decide exactly where your rank might be, and that can make SEO a full-time job, or at least a knowledge investment at the outset. Fortunately, there are some easy moves you can make to better optimize your website.

Think About Keywords

All SEO begins with choosing the right keywords, even medical SEO. Here’s how to make that happen. Make a list of every word you can think of that people might associate with your services or facility. If you have colleagues, you’ll want to get their help in this process, like most terms you start out with, the better off you’ll be in the long run. You can use a couple of different web-based tools to help you brainstorm too. Perhaps the definitive choice in this category is the keyword tool that comes with Google Adwords. It offers you keyword ideas and some other essential information you’ll need down the line. KWFinder is another good choice when you’re just getting started because it is dedicated just to keyword research.

Your next step in this process is to narrow things down. You likely have a significant list at this point. Now it’s time to decide which of those you’d like to optimize for. This is where you might want to go back to the Google Keyword Planner. It will not only help you brainstorm, but it will also help you understand how much search traffic comes from that keyword. The mistake many rookies make here is to shoot for those with the highest amount of searches. That’s a mistake that will land you at the bottom of the search engine rankings. Instead, you’re going to want to choose those that score somewhere between 200 and 10,000 local monthly searches, as those are choices that give you the best opportunity to get on the board.

Start Using Those Keywords

The next step you’re going to want to consider is using the keywords you’ve defined. There are two major places you’ll want to use them – in your site’s infrastructure and in the site itself.

With the infrastructure of your site, you’ll find its metadata. These are the HTML tags that go into the code behind your site. You need to insert your keywords here, particularly in the title tag and the meta description. The title tag is what you see at the top of your browser when you click on the page itself. You also see it listed in the search engine rankings. Make sure these are both customer/patient-friendly as well as keyword rich. For example, if you sell knee braces, you’ll want your chosen keyword in there, maybe “arthritis knee braces” as well as maybe the name of your shop. Ensure your phrasing, though make sense: “Joe’s Medical Supply | Knee Braces for Arthritis,” for example. They should be no more than 65 characters in length, and they should include those keywords.

Your meta description should also include keywords. Your meta description is what pops up in a search engine query about your site. It should be 150 characters, and it should tell a potential customer what’s on that particular page. Again, you want it to be keyword friendly, but you want it to make sense as well. Stuffing it with keywords isn’t going to help you out with the search engines, nor is it going to get anyone to click on your site.

The other spot where you need to think about metadata for your site is on each page. Include plenty of keyword rich H1, H2, and H3 tags. H1 tags are reserved for the main title of your page. They tell what might be on that page the way a nonfiction title tells what’s inside that book. H2 tags are subheaders. They tell what’s happening next, like a chapter title in a book. H3 tags are sections within those subheaders.

Metadata isn’t the only place to deploy those keywords. Your content should be the other place where you see keywords, and every site in today’s web culture has to be content rich. If you have an opportunity to use content, use it. Wondering how to make that happen? Initially, just ensure each of your landing pages is content and keyword rich. Once you’ve done that, though, consider something like a blog. Updating it regularly can mean you connect with patients and search engines simultaneously. From there, move on to videos, interviews, or even patient testimonials. Think hard about the kinds of content people want to see, and use it to get your keywords out there so search engines will see your site as a beacon of expertise.

The Bottom Line

SEO is important, even in the medical industry. Do what you can to make your site SEO friendly, and the traffic will follow.

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The Medical SEO Tips That Will Get More Patients On the Phone

Posted by Admin February 21, 2019

Many healthcare practices today have a serious problem – they want patients to notice them. For years the medical industry has simply had patients appear at their doors, but these days, the competition is stiffer than ever, and with 73% of consumers using a search engine to research treatment options for various medical conditions, ensuring your practice’s site can be found is more important than ever.

SEO, or Search Engine Optimization, has been around since the turn of the century, but medical marketing, particularly medical marketing online, really hasn’t been essential. Obviously, things are changing, and you’d probably like to make certain your practice changes with it, but where do you begin in the world of SEO? These tips can help.

Use a Better CMS

If you’re not familiar with the acronym, CMS stands for “Content Management System,” and it’s essentially what organizes the digital content you’re publishing online. From your site’s pages to your blog, your CMS is the way you author your website, and the CMS you’ve handled to deploy your information to potential patients can actually impact the way search engines see you online.

If you own your practice, you like to choose your CMS. If a larger company or healthcare system, though, own your practice, you may not have any real control over this factor. If, however, you have an option, make certain that you select a CMS that is easy to use. WordPress is one good choice, but there are many others out there as well. You want one that allows you to design your site in a manner you find accessible, but also one that comes with lots of management tools that actually help, instead of hinder, the SEO process. Most have a variety of different plugins to deploy that will allow you to implement the right tags and meta tags, as well as keywords for every given page. The more advanced the system, the more optimal the SEO management tools.

Write Good Content and Share It

Over the past several years, there’s been a move online to develop increasingly strong content. The goal is to inform and educate web visitors, and that push toward big content certainly attracted the search engines. In fact, they now value content over just about everything else, so a steady stream of good content headed for your site could mean amazing things.

There are a few ways to make certain you’re getting the keyword-rich content you need. Start by deciding exactly how to publish it on your site. Are you going to start a blog section? A news section, perhaps? Before you ever type a word on the page, make certain you know what you’re going to do with it.

The next thing you can do is continually look for trending topics and new keywords within your niche. Use a tool like Google Trends for help. It offers comparative keyword research, and it can allow you to see event-triggered spikes that you can cater to with fresh content. You just have to visit trends.google.com to get started, then you can begin the research process.

Create stuff that is informative for your visitors and easy to share, as that can help to better change the way search engines see your site.

Finally, understand that Google considers medical sites as part of its YMYL category – Your Money or Your Life. What that means is that they’re a bit pickier about your content than they are about that on other websites. The author of every piece of content needs to have some expertise in the subject area, he needs to be a well-recognized authority on the matter, and the content needs to be accurate. The goal here is for Google to protect its users from potentially bad advice. To make sure Google considers your advice, establish yourself as an expert in the field by publishing as much content as possible, then promote your own expertise with a few bios on the website. From there, make sure you offer testimonials and more to prove you’re also an authority in the field.

Don’t Overlook the Power of Social Media

Links matter when it comes to page rank. Some of those links that will help to increase your visibility to potential patients are social media. There are lots of mixed signals out there about social media today, primarily because Google keeps sending out different ideas about how they could change the SEO of any site, particularly that of medical practice. Right now, though, most studies indicate the right social signals may boost your site’s ranking or they might not. The simple reality, though, is that they’re certainly not going to hurt your site’s ranking, so it’s best to go ahead and pay attention. If you are creating great content, and it’s being shared, again and again, you’re creating an increasing number of links to your website, and that’s a powerful connection.

Even if your content is not being shared, you haven’t lost in this arena. You may be increasing your authority, and that’s only going to help you become a more successful presence online. People pay more attention to social media than they do many other things in their lives, and if your practice is part of that social media, they’re going to begin learning more about what you have to offer, then making decisions about those services. If you want them to say yes to you over another clinic, you need to be present on social media, and that presence could very well convince yet another patient to go your way.

SEO, even in the world of medicine, is incredibly powerful, and it’s time to realize that your practice simply isn’t going to get by without it in the near future. The time to upgrade is right now before the technology of the future begins putting your practice at risk. Remember, there are many companies ready to help enhance your medical SEO, so don’t be afraid to enlist the help of a private party to get this done.

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Ecommerce SEO: A Guide to Generating the Keywords You Need Most

Posted by Admin February 21, 2019

According to Hubspot research, organic search is 94% of all web traffic. That first position has nearly a 35% click-through rate. Wouldn’t it be amazing if your store earned that first spot? Don’t fantasize. It’s likely not going to happen. Wondering why? While many companies have discovered the value of SEO in terms of getting them to slot number one on Google’s rankings, many of those in the retail sector simply have not. SEO should be the easiest of all tasks for e-commerce merchants, but the reality is that most shops are thrown together without any SEO effort. Instead, merchants rely on social media and paid ads. Those are great techniques, but the reality is that they require consistent effort. They also require quite a bit of cash. While SEO certainly isn’t a set-it-and-forget-it proposition, it doesn’t require the level of ongoing effort paid advertising does, and it has the highest ROI of any e-commerce marketing method out there.

Want to slide into that number 1 spot?

Start with Better Keyword Research

Don’t be tempted to skip this step. It takes some time and effort, but the reality is that if you mess up on step one, you’re either not going to end up in spot number one because the keywords you chose are way too difficult to rank for or you’ll end up with keywords that don’t generate traffic, and that means you might be in slot number one in searches that no one ever queries. You don’t want either of those things to happen. Instead, you want real results right now.

How Do You Get Started?

To select the right keywords, you want to look at how many people search for a given keyword. You also want to factor in just how tough it might be to rank for that keyword. More than that, though, you want to think about how far along a potential customer might be in their purchasing decisions. It’s called buyer intent, and it changes the way people search for products. Imagine someone types in “Best Cell Phone for Teens.” They’re just doing some research on that topic. If, however, they type in a specific cell phone model, they’re ready to buy. See why this matters to your keyword selection? It means you can better capture those individuals who are ready to make a purchase.

The Make It Happen Steps

One way to make it happen is to take a closer look at your competitors -even your big competitors. Take Amazon, for example. Amazon offers all kinds of keywords perfect for those buyers who are ready to make a purchase, and they’re free to view. Just begin typing in a keyword you’d like to rank for. For example, maybe you sell highchairs for babies. Just start typing the word, and Amazon’s search engine will autofill many different suggestions that are perfect keyword ideas for you. Naturally, Amazon isn’t your only competitor, though. Type your keyword into Google, and at the top of those paid search engine rankings, you’re going to see lots of other e-commerce shops who want to rank for the same keyword. Choose a competitor, then take a closer look at their categories and product pages to see where they’re placing those keywords and how they’re referring to their products.

It’s important to note in all of this competitor research that the last thing you want to do is use the same keywords your competitor is using. They may already outrank your store, but that doesn’t mean they’ve chosen the right keywords. After all, keyword placement is important in SEO, but it’s not the only factor. Many other factors matter as well, and they’re all part of the process of enhancing your store to better optimize it.

The second way to enhance your keyword research is to use one of the many free tools out there. Maybe the most obvious of these is the keyword planner inside Google AdWords. For many marketing professionals, this is the place to turn. Because you’re pulling data directly from Google, which is probably the target of this entire SEO process anyway, you’re optimizing based on their own information. Ready to get started there? Just log in, enter your keyword into their search box, and you’ll get other keyword options, the average number of monthly searches around each of those options, how stiff the competition is for those keywords, and (if you want to use AdWords instead of optimization), a suggested bid. It’s important to note that AdWords doesn’t perform any magic tricks. It just gives you fast access to data you might want to use to make decisions.

Keyword In is another good option. If you’re looking for some longer keywords, this is the perfect way to figure out what you want. You plug in a long tail keyword or keywords, and from there, the tool offers you a very long list of possible keywords, which you can then combine to better meet your needs. It’s simple, it just takes a couple of minutes, and while you may not get a list of a hundred perfect keywords, you’re likely to at least generate a few that will work for your website.

Soovle is one other option you may want to try. Just as Amazon’s autocomplete is a good way to generate some keywords, Soovle creates a list of autocomplete suggestions from a number of sources, not just Amazon. You’ll get keywords from Amazon, Google, Bing, and even YouTube to help generate a list of keywords that make sense for you. You’ll want to experiment with a number of different keywords here for best results.

Do It Now!

Many people skip keyword research as an unnecessary step in eCommerce SEO. The reality, though, is you’re never going to end up in that number one spot if you don’t have the right keywords on your side initially, so make those selections, then begin implementing them into your website.

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