Technical audit
A close look at indexing, site architecture and how readable your pages are to search engines, shared with you before any work begins.
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Technical SEO for luxury hospitality & property brands
Great content on a site that search engines and AI crawlers cannot properly read or index does not rank. It just sits there. We fix the technical foundation first — rendering, speed, crawlability, indexation — so everything built on top of it is actually seen, by Google and by the assistants that increasingly answer for it.
123% higher bounce probability at ten seconds
As mobile page load time goes from one second to ten, the probability of a visitor bouncing increases by 123%. Speed is a ranking factor and a conversion factor at once. Source: Google/SOASTA, 2017
What's included
The technical layer, fixed in the right order
Every engagement starts with a technical audit; the work below is scoped from what it finds, not sold as a menu.
01
02
Crawlability
Site structure, server errors, JavaScript issues and redirect errors fixed so search engines can reach every page that matters.
03
Indexation
Sitemaps in place, duplicate content resolved and internal linking structured so pages are indexed, not merely crawled.
04
JavaScript rendering
Server-side or properly configured rendering, so content exists in the page's initial HTML rather than only after a script runs.
05
Crawlable URLs & metadata
Indexable URLs for every page, even in JavaScript-driven sections, with descriptive metadata that does not depend on JavaScript to render.
06
AI crawler access
Load-time budgets and rendered HTML that keep the bots behind ChatGPT, Claude and Perplexity from timing out before your content appears.
07
Page speed
CSS, JavaScript and HTML stripped of anything unnecessary; render-blocking JavaScript minimised or deferred; code compressed.
08
Redirects
Domain-level redirects checked and redirect chains reduced or removed.
09
Hosting & CDN
Server response time, server locality and CDN set-up reviewed so the server is never the bottleneck.
10
Images & video
Reduced in size without visibly reducing quality.
11
Structured data & canonicals
Schema markup, rich snippets and canonical tags so search engines understand each page and show it properly.
12
Mobile & responsive
Responsive design and mobile-friendly features, so the site performs on the devices most guests and buyers use.
13
Security & robots
HTTPS check, robots.txt and meta robots tags reviewed as part of the code audit.
14
Content hygiene
Duplicate content, meta titles and descriptions, heading tags, image alt text and the custom 404 covered in the content audit.
Scope
Which of these you need
The snapshot tells you which disciplines matter for your site, in what order.
Get your snapshot
How we work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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1
Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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2
Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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3
Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Why the foundation comes first
Just as a building needs its foundation, a website needs its technical layer — it is a necessity, not an option.
Many believe technical SEO does not matter because users never see it. Without it, users may never see the content either. Professional technical work:
- Identifies the areas of the site that actually need improvement
- Keeps the site optimised as search engine requirements change
- Improves crawling and indexing by making the site readable to search engines
- Makes the site faster, easier to use and more secure
- Removes duplicate pages and keyword cannibalisation, so the site stops competing with itself
The technical hierarchy of needs
The technical aspects of a site work like a ladder. When the lower-level needs are not met, the next step becomes difficult to accomplish:
- At the base is the ability to crawl. If search engines cannot reach the page, nothing above it can be optimised.
- Next is the ability to index. Search engines must be able to store and understand the page.
- Then the ability to rank. At this level, the page has to meet the intent of the search.
- Then the ability to share, which builds trust and popularity for the content.
- Then accessibility — the user-friendliness of the site itself.
- At the top is the ability to click: pages whose snippets are optimised to earn the click from the results page.
“If search engines cannot crawl the page, nothing above it can be optimised.”
What a technical audit covers
We work through a checklist divided into four categories, so nothing is missed. Code audit — information architecture, domain-level redirects, XML sitemap, meta robots tag, URL structure, canonical tags, rich snippets and structured data, HTTPS, robots.txt, code layout and broken links. Content audit — duplicate content, meta titles and descriptions, navigation menus, internal linking, on-page content, heading tags, image alt text and the custom 404 page. Performance audit — page speed score, server response time, JavaScript, image size, code compression and server locality. Link audit — the quantity and quality of external links, anchor text distribution and link diversity. Once we understand what is happening on-site, we develop the fixes and build plan, ready for implementation.
Necessity, not option
Performance, crawlability and indexation are the elements that let search engines crawl and understand a site. Before ranking a page, Google crawls it and then indexes it; technical work makes sure that happens accurately. When the technical side is neglected, ranking ability, visibility, traffic and conversion rate all suffer, and both on-page and off-page SEO are undermined. Optimising it lays the foundation for everything else. The audit report we provide sets out the reasons a site is slow, or is not appearing in Google’s results, so you understand the basics that need to be addressed before anything is built on top.
Questions
Frequently asked
What is technical SEO?
Technical SEO is the process of fixing website issues and loopholes so that search engine bots can crawl and index your site properly. Every technical audit is meant to improve your search performance and visibility.
What is a technical SEO audit?
A technical SEO audit is a close look at what is working on your website and where it needs help. We analyse the required fixes to make the site more search-friendly, then tell you what we found and in what order to address it.
Free AI Visibility Snapshot
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first