Local SEO audit
Where the site currently stands locally, what needs fixing and what to implement — alongside a look at how competitors manage their own local presence.
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SEO Services · Local
Local SEO that puts every property on the map
Increasingly, the questions people ask their phones are local: the best restaurant in this area, the right address near here. Local search puts your business in front of potential customers where they are — in your own geographical region — with the listing, review, link and on-page signals Google uses to decide which locations matter.
What's included
Twelve signals, one location strategy
Whether you run a single address or several, the work covers the same set of local signals, tailored to your locations.
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Local keyword research
The terms potential customers type to find a business like yours in your location, with each page targeting a different keyword.
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Google Business Profile
Listing created or corrected with accurate name, address and phone, categories, hours, description and images, and ownership verified.
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Citations & directories
Comprehensive profiles in the local directories relevant to your business, with the same details wherever they appear.
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Consistent NAP
Name, address and phone number matched exactly across the website, the Business Profile and every listing.
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Location pages
A page for each physical outlet, so customers and search engines find the right branch first time.
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Local content
Content relevant to the target areas, with the keyword and location carried into title tags and descriptions.
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Structured data
Local business markup so Google understands who you are and where you operate.
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Reviews & social signals
Review, social and on-page signals built to tell Google which locations are most relevant to your business.
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Local link building
Inbound links from relevant, high-authority sites to the pages that need them, not just the homepage.
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Mobile-friendly site
A site that works properly on the phones most local searches are made from.
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Ongoing monitoring
Once implemented, performance is watched closely and the strategy adjusted where the results call for it.
Scope
Which of these you need
The snapshot tells you which disciplines matter for your site, in what order.
Get your snapshot
How we work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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1
Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Why local presence matters
Most people do not trust a business they have never heard of; local search resolves that first-time trust.
Optimising for the places you actually operate does more than fill the map pack. It:
- Ranks you higher for "near me" and location searches in your niche
- Brings relevant traffic — local customers who can actually convert — rather than volume for its own sake
- Builds trust and authority as your name becomes familiar in the area
- Extends exposure and credibility through local business listings
- Compounds into a long-term return, generating sales opportunities month after month
What local SEO is
Local search engine optimisation optimises your business and website for a targeted location, so that when a potential customer searches for a business in your niche and in your area, they find you first. The goal is rankings for local searches, not national ones. Done properly, it puts you on local maps when customers search nearby, helps them find your address, website and business name easily, improves local customer contact and lifts your overall rankings.
For local businesses — anyone with a physical location or a defined geographic region — it is effective because that is where the traffic already is. Our commitment: accurate online listings across the web; consistent links and directions so customers can reach you; localised addresses that show correctly for every branch; and a current presence, so that if your hours change, local search gets the right information first time.
“If your hours change, local search should get the right information first time.”
Building local SEO from scratch
Start with a local SEO audit to understand the site’s current position, its strengths and weaknesses, and what needs fixing — plus a competitor analysis of how rivals manage their local presence. Research the local keywords customers actually use, chosen by business type and the location served, and target a different keyword on each page. Create or claim the Google Business Profile with correct name, address and phone number matching the website, select every relevant attribute — description, hours, categories — and verify ownership; customers trust a verified listing.
Carry the targeted keywords onto the relevant pages and write local content for the target areas. Build directory listings and citations, keeping NAP details identical everywhere. Add a location page for each physical outlet. Earn inbound links from relevant, high-authority, business-related sites. Make sure the site is mobile-friendly, since most local searches happen on a phone. Then keep watching. Review implementation weekly, check the strategy is producing results, and change it where it is not.
A local checklist before you build
- Define the location strategy — one location or several.
- A contact page showing the name, address and phone number of each location; for a small number of locations, NAP details in the footer too.
- Clickable email addresses and phone numbers on desktop and mobile.
- NAP details consistent across the website and every platform where they appear.
- A Google Business Profile with details matching the website, verified, and kept updated with keywords, images and posts.
- A Google map on the contact page so each location is easy to find.
- Structured data markup for the local business.
- Content focused on the target keyword and location, with both in every page’s title tag and description.
- Images and video of the local area.
- Verified social media accounts.
- An FAQ page written from the customer’s perspective and updated with trending questions for your keywords and locations.
Questions
Frequently asked
What exactly is local SEO?
Local SEO is an optimisation technique focused on one geographical area, usually the one surrounding your business. Proximity and coordinates play a major role.
What is the difference between your SEO and local SEO service?
SEO, or organic search, ranks a website in the non-paid results through on-site and off-site work. Local SEO ranks your business within a physical location and primarily targets a nearby audience.
What are the benefits of local SEO?
If you have a Google Business Profile for your business, local SEO enhances the visibility of your website for long-tail, location-based searches, and brings a higher conversion rate from potential customers in your area.
How does local SEO work?
Local SEO drives three changes: your Google Business Profile, your citations and your website pages. At Reposition, we address all three.
What is a citation and why is it important?
A citation is your business name, address and phone number as it appears in a directory or listing. For a local plan to succeed, that information must stay consistent across all paid and non-paid listings, which is why every local engagement includes a citation audit.
Free AI Visibility Snapshot
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first