Your customer questions, run live
The questions your guests, patients or clients actually ask, put to ChatGPT, Gemini, Perplexity and Google's AI results, with every answer recorded so you can read them yourself.
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AI VISIBILITY AUDIT · FIXED-FEE ENGAGEMENT
AI VISIBILITY AUDIT · FIXED-FEE ENGAGEMENT
The AI Visibility Audit
A three-week, fixed-fee audit. We test how ChatGPT, Gemini, Perplexity and Google's AI results answer the questions your guests, patients and clients ask, show you who gets recommended instead of you, and hand you a prioritised 90-day plan.
What's included
What the audit covers
Every audit is scoped to your brand, your sector and your markets. This is what you get back.
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02
Where your brand stands
Whether you are named at all, and when you are, whether the description is yours or a booking site's, a directory's or a review platform's.
03
Who gets recommended instead
The competitors that come up in your place, and what their pages do that yours do not.
04
The sources AI is trusting
Which pages, booking sites, directories, review platforms and publications the answers are built from. This is usually the most uncomfortable page of the audit.
05
What AI currently gets wrong
Every factual error we find about you: services, treatments, rooms, location, ownership, opening details and terms.
06
Your technical position
Whether AI crawlers can read your site at all, what your structured data says, and where the gaps are.
07
Consistency across your listings
Where your own site, your Google Business Profile, booking and directory listings and partner pages disagree with each other about you.
08
A prioritised 90-day plan
What to fix, in what order, with the reason for the order. Written so your team can act on it without us.
Not ready yet?
Start with a free Snapshot
The Snapshot is a short, free written review of how Google and AI search see you today. Many clients start there before commissioning the audit.
GET THE FREE SNAPSHOT
How we work
How we work with luxury brands
Three steps, in this order, every time.
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1
AI Visibility Audit
We test how ChatGPT, Gemini, Perplexity and Google's AI results answer the questions your customers ask: who they recommend instead of you, and which sources they trust. You get a prioritised 90-day plan. Three weeks.
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2
Implementation
We fix what stops AI recommending you: structured data, consistent facts across your site and listings, and clear answers on the pages customers and AI read. Timed to the plan the audit produces.
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3
Ongoing authority
Ongoing tracking of your customer questions, new answer-led content and coverage in the guides and publications AI cites. Monthly.
Why it matters
Most brands find out what AI says about them when a customer repeats it back. That is the expensive way round.
The audit exists because the answer to "what does AI say about us?" is almost never what a brand expects. Running it first means:
- You find the factual errors before your customers do
- You see which competitors own the comparison questions
- You learn which sources AI trusts, so effort goes where it counts
- You get a plan you can cost, staff and sequence
- You fix the foundations before spending on content or PR
What we actually run
We take the questions your customers ask: about your destination or city, your speciality, your price bracket and the competitors they are weighing you against. We put them to ChatGPT, Gemini, Perplexity and Google’s AI results, not once but repeatedly, because the answers move. We record every answer in full, along with every source the assistant cites.
Then we do the same for the brands you compete with, so you can see the gap rather than just your own position.
What comes back
A written report, not a dashboard login. It opens with the answers themselves, so you can read what a customer reads. Then the analysis: where you are named, where you are not, what is wrong where you are named, which sources are driving the answers, and what your own site is and is not giving AI to work with.
It closes with the 90-day plan: a numbered list of fixes in priority order, each with the reason it sits where it does. Your team can act on it without us.
The questions we start from
Every audit starts from the questions your customers already ask. For a hotel or a clinic they tend to look like these:
- What are the best luxury hotels in your destination?
- Which hotel there is best for a honeymoon, a family stay or a long weekend?
- Is your hotel better than the one down the road, and why?
- Which private clinic in your city is best for the treatment you offer?
- Which clinics abroad are worth travelling to, and which can be trusted?
- What does your brand actually offer, and what do people say about it?
Developing a branded residence scheme? Our AI Visibility Audit for branded residences runs the questions property buyers ask instead.
What it costs you to wait
An AI answer about your brand is built from whatever is available when the question is asked. If the best available source is a booking site, a directory or an old article, that is what customers get, and it keeps being what they get until something better exists for the assistant to use.
Brands that fix this early compound the advantage, because the sources answers are built from start citing them directly. Brands that wait spend the same effort later correcting the record.
Where to start
If you are not ready for a full audit, start with the free AI Visibility Snapshot: a short written review of how Google and the AI assistants see you today.
Questions
Frequently asked
Is the audit the same as the free Snapshot?
No. The Snapshot is a short, free written review of how Google and AI search see you today. The audit is the full three-week piece of work: every question run repeatedly, every source traced, and a prioritised 90-day plan.
How long does the audit take?
Three weeks from the point we have access to your site and a list of your markets.
What do you need from us to start?
A short briefing call, read access to your site's analytics and search console, and whatever your team already knows about the questions customers ask. Nothing else.
Do you work with brands outside the UK?
Yes. We work with hotels, clinics and premium brands internationally, and we run the questions in the markets and languages your customers search in.
What if the audit finds nothing wrong?
Then you will have that in writing with the evidence behind it, and we will tell you so rather than sell you a programme.
Do you publish your pricing?
No. The scope depends on your markets, the size of your site and the questions that matter to your customers, so we price each audit individually. You get a written proposal with a fixed fee before anything starts.
Free first step
Not ready for the audit? Start with a free Snapshot
The Snapshot is free: a short written review of how Google and AI search see your brand today. The audit is the paid, three-week deep dive, quoted as a fixed fee in writing before anything starts. To discuss the audit directly, call 020 3808 7777 or use our contact page.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first