United Kingdom
020 3808 7777

86-90 PAUL STREET

LONDON

EC2A 4NE

heart London

icon

Case Study
Fitness-Mad

Services:SEO, PPC Region: UK Sector: E-Commerce

    Reposition UK

    Results

    Services : SEO, PPC
    Region : UK
    Sector : E-Commerce
    Organic traffic increased by : 89%+
    Keyword rankings improved by : 66%+
    • Organic traffic increased by

      89%+
    • Keyword rankings improved by

      66%+

    The Mission

    Fitness-Mad is a sports and gym equipment supplier, servicing gyms, physiotherapists, personal trainers, and direct customers through their site. Mad’s only problem was the lack of organic hits they were getting at the time. They desperately needed more traffic to satisfy their already exceptional conversion rate.
    Begin With Discovery

    What We Did

    Fortunately for us, something that made this project very straight forward was the wide range of products that Mad actually offer, and the different types of fitness that these products apply to. Naturally, we seized the opportunity and took advantage of this by firstly realising which keywords should be allocated to each product, category and sub-category page, according to their search popularity, competitiveness of the product, etc. and then made changes to the website, bit by bit on each and every landing page to make them more relevant, useful and “optimised” for keywords allocated to them by adding and tweaking the content and meta data on the landing page. Also we made sure to eliminate all technical issues by completely auditing the whole site, and then implementing each of the recommendations. On top of all this, and at the same time, we also concentrated on building really useful, relevant, and authoritative links to their website, which seemed to have an affect on the altitude of Mad’s rankings.

     

    Funded startups are a sector we specialise in. If you have recently been funded or are looking for help working out your marketing budget for a pitch then get in touch. Purple Bricks are just one of the many startups our Company has worked with. We can help with your pre-launch strategy, pre and post-launch website optimisation and digital PR.

    Funded Startups and Brand Building

    Enterprise website restructuring and traffic retention strategies are a specialised of our UK-based digital marketing company. Hugo Boss are one of many brands we have consulted over the past 15 years. Company structures change and stakeholders need this reflected within brand strategy. If your internal marketing team needs help ensuring a restructure doesn't lead to catastrophic ranking and traffic loss then get in touch.

    Website Restructuring & Ranking/Traffic Retention

    High impact link acquisition strategy and delivery you can count on from the UK's leading SEO Company In UK. Building a strong link profile or adding to an existing profile can be a resource hungry and tedious task. If your internal team are struggling to build links at scale then get in touch. Our internal team of outreach specialists are able to scale up within 30 days. From outreach to negotiation to content writing and editorial - we can handle as much or as little as you need.

    Outreach, Digital PR & Content Publishing

    Cryptocurrency, finance and banking strategies you can rely on. We understand the need for careful content curation and the intricacies of regulated sectors. Strategies for these sectors can be complicated and areas such as paid ads for cryptocurrency and crypto wallets can extremely difficult to navigate. Our in-house team of SEO experts can guarantee to get your ads live, content published and links built. Contact us if you are struggling.

    Cryptocurrency, Crypto Wallet, Finance and Banking Solutions

    Outperform Your Industry Rivals & Reposition Your SEO Strategy Now!

    Get a Proposal