About Reposition
The search agency for luxury hospitality and prime property
We make sure the brands people aspire to are the ones Google and AI assistants recommend.
Being found is no longer the point.
Being recommended is.
01 · What we do
We are not a generalist agency that also does SEO. We work in one part of the market, for brands where reputation and visibility carry the same weight.
Reposition is a London-based search agency working with luxury hospitality groups, branded residence developers and premium service brands. Search, content, digital PR and paid media sit in one team.
How people find those brands has changed. A guest choosing a hotel, or a buyer researching a residence, now asks ChatGPT, Gemini or Google's AI results first — and those answers name only a handful of brands. Our work is making sure yours is one of them.
02 · Who we work with
Three markets, one problem: being recommended before anyone reaches your website.
I
Luxury hospitality
Five-star hotels, resorts and small groups competing with booking sites for their own guests.
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II
Prime Developments
Branded residence developers whose buyers research a scheme through AI long before they enquire.
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III
Premium services
Private healthcare and other considered-purchase brands where trust decides the enquiry.
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03 · How we work
Three steps, in this order, every time.
AI Visibility Audit
We test how ChatGPT, Gemini, Perplexity and Google's AI results describe and recommend you against your closest competitors, then give you a prioritised 90-day plan.
3 weeksFoundation Sprint
We fix what stops AI understanding you: structured data, consistent facts across the web, and clear answers on your most important pages.
6 weeksOngoing authority
Monthly tracking, new answer-led content and third-party coverage that keeps your brand in the recommendations.
Monthly04 · How we are different
We are not for everyone.
A small number of clients, in a small number of markets, so that what we know about your competitors is already deep on the day we start.
One market, not every market
We already know the booking sites, portals and guides that outrank you, and what has to change for that to stop.
We measure, we don't guess
Every engagement starts with a fixed set of the questions your customers actually ask, run across the major AI platforms. You see the same questions move month by month.
Our own tracking
We build and maintain our own tools for tracking visibility across traditional search and AI search, so recommendations come from your data rather than received wisdom.
One team, not five suppliers
Search, content, digital PR, paid media and the technical work sit together, because an AI answer is assembled from all of them at once.
05 · Where we work
What matters is not where the property sits, but where its customers are asking the question.
Reposition is a UK agency, and our team spans the UK, Europe, Asia and North America. We work with clients wherever their guests and buyers are, and we meet them in person in London and Bangkok.
A resort in Asia and a residence in the Gulf are both judged by people researching in English, from home, through the same handful of AI assistants and search engines. Those are the questions we optimise for.
06 · Questions
The things clients ask first.
What kind of clients does Reposition work with?
Luxury hotels, resorts and small hotel groups; developers of branded residences; and premium service brands such as private healthcare. We do not work with price-led businesses, estate agencies or property portals.
What is AI search optimisation?
It is the work of getting a brand described correctly and recommended by AI assistants such as ChatGPT, Gemini and Perplexity, and by Google's AI results. It covers structured data, factual consistency across the web, answer-led content and third-party coverage, measured on a fixed set of questions rather than keyword positions alone.
Where is Reposition based?
We are a UK agency with a team across the UK, Europe, Asia and North America, and we work with clients internationally. We meet clients in person in London and Bangkok.
How does an engagement start?
With a free AI Visibility Snapshot: we run twenty of the questions your customers ask through ChatGPT, Google AI Mode and Perplexity and show you, on one page, where you are recommended and where a competitor or a booking site is recommended instead.
See what AI says about you
Twenty questions, three AI platforms, one page. No cost, no obligation.
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