Direct competitor identification
The names you already know, and the companies you may not have considered competitors — including the sites ranking above you in search.
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SEO Services · Competitor Analysis
SEO Services · Competitor Analysis
Competitor analysis that shows who really owns your category
A data-based look at the companies you compete with in search: who is out there, how loud they are, and which strategies they are using. You receive a clear report of exactly what you need to know, and help turning it into the keywords, content and selling points that put you ahead and keep you there.
What's included
Eleven things we compare
Every vertical demands a different approach, so we start with the data on yours and work through the same eleven comparisons.
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Ranking analysis
Where each competitor ranks, for which terms, and how long they have held those positions.
03
Backlink comparison
A complete comparison of their link profiles against yours, and the sites you could earn links from too.
04
Keyword gap analysis
The high-volume keywords competitors rank for that your site is missing, filtered for relevance to your audience.
05
Content comparison
What kind of content ranks for them, how much they produce, and where your own content focus should sit.
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Meta tag review
How competitors write their titles and descriptions, and what that tells us about what works in your category.
07
Review analysis
Competitors' online reviews read for what customers expect, so you learn without experimenting on your own account.
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Local strategy
How competitors approach local search, where your audience is geographically targeted.
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Listings & social
Competitors' business listings and social accounts analysed alongside their websites.
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Strategy, objectives, assumptions, capabilities
The four critical aspects of any competitor, read from the data, so your plan anticipates what they do next.
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Report & next steps
A clear report, then help making the data relevant: revised keywords, content and selling points that set you apart.
Scope
Which of these you need
The snapshot tells you which disciplines matter for your site, in what order.
Get your snapshot
How we work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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1
Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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2
Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Why look outward
A competitive analysis will not help your business if you do not identify the right competitors.
Beyond telling you where and why competitors are converting when you are not, a proper analysis:
- Streamlines market research by starting from sites that have held their rankings for years
- Surfaces the important keywords you missed — the keyword gap
- Shows customer expectations through competitors' reviews, without experimenting yourself
- Reveals the links your competitors have earned, and which you could earn too
- Identifies the kind of content, and the meta tags, that actually rank in your category
What competitor analysis is
In SEO competitor analysis, a competitor’s website is analysed in detail to understand its strategies and plans — its keywords, its target audience, its site structure and its content. It is something businesses need to do regularly, because it is the fastest route to finding the areas for improvement on your own site.
It matters for three reasons beyond simply keeping up. It identifies the right keywords, by showing the terms your site is missing. It recognises your main competitors, including the ones working to dominate your market whom you may not have named. And it builds stronger link profiles, by revealing who your competitors have allied with, so you can earn backlinks from those sites too. The four critical aspects of any competitor — strategy, objectives, assumptions and capabilities — give you a complete picture of how they operate, and a plan for your own site that gives you an edge.
“The companies you compete with in search are not always the ones you compete with in business.”
How we analyse a competitor
First, find out who your direct competitors are; indirect competitors’ strategies are also worth studying where your business can benefit. Second, identify which of them operate online and rank highly in search — a strategy formed on data from around ten competitors is enough to reach higher positions. Third, identify every high-volume keyword they rank for, and target the ones that relate to your audience. Fourth, study their online reviews, which show what customers expect of a business like yours without your having to experiment. Alongside the website we analyse each competitor’s social media accounts and business listings, and — where your audience is geographically targeted — their local search strategy.
Competitor keywords
Keywords have always been central to SEO, and competitor keywords help you identify the focus area for your website and social content. Your own keyword research will always miss some terms; competitor keyword analysis fills the gaps. Competitors’ keywords are the terms they use on their websites, their listings and their social campaigns — and the fact that those terms are holding their rankings makes them more valuable still. Combining competitor keywords with your own research produces the fullest list of the terms that will improve your visibility.
The analysis does not end with the report. We help make the data relevant to your business, revising selling points, keywords and content so that you stand out from the competitors we have just studied.
Questions
Frequently asked
What is search marketing competitor analysis?
It analyses the companies competing against yours in search and discovers the details that matter: their keywords, ad text, landing pages and URLs, among others. That data gives your own marketing strategy an advantage.
How do I perform competitor analysis?
It is difficult to do well on your own. We use a range of professional tools to give you the most detailed picture possible of your competitors, so you know where to turn next.
Why choose Reposition for competitor analysis?
We examine your competitors and your vertical carefully to work out the best way to optimise your site and outperform them. The review gives you useful perspectives to choose the right plan for your needs.
Free AI Visibility Snapshot
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first