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Home / PRIME DEVELOPMENTS · FIXED-FEE AUDIT
PRIME DEVELOPMENTS · FIXED-FEE AUDIT

The AI Visibility Audit

A three-week, fixed-fee audit. We test how ChatGPT, Gemini, Perplexity and Google's AI results answer the questions your buyers are asking, show you which schemes get recommended instead of yours, and hand you a prioritised 90-day plan.

The AI Visibility Audit
What's included

What the audit covers

Every audit is scoped to your scheme, your brand partner and your buyer markets. This is what you get back.

01

Your buyer questions, run live

The questions your buyers actually ask, put to ChatGPT, Gemini, Perplexity and Google's AI results, with every answer recorded so you can read them yourself.

02

Where your scheme stands

Whether your development is named at all, and when it is, whether the description is yours or a directory's.

03

Who gets recommended instead

The competing schemes that come up in your place, and what their pages do that yours does not.

04

The sources AI is trusting

Which pages, directories, portals and publications the answers are built from. This is usually the most uncomfortable page of the audit.

05

What AI currently gets wrong

Every factual error we find about your scheme: brand, operator, residence types, services, completion, terms.

06

Your technical position

Whether AI crawlers can read your site at all, what your structured data says, and where the gaps are.

07

Brand, developer and agent alignment

Where your site, the brand's residences pages and the agent listings disagree with each other about your own scheme.

08

A prioritised 90-day plan

What to fix, in what order, with the reason for the order. Written so your team can act on it without us.

Not ready yet?

Start with a free Snapshot

The Snapshot is a short, free written review of how Google and AI search see your scheme today. Many developers start there before commissioning the audit.

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How we work with branded residence developers
How we work

How we work with branded residence developers

Three steps, in this order, every time.

  1. 1

    AI Visibility Audit

    We test how ChatGPT, Gemini, Perplexity and Google's AI results answer the questions your buyers ask: which schemes they recommend instead of yours, and which sources they trust. You get a prioritised 90-day plan. Three weeks.

  2. 2

    Launch Programme

    We fix what stops AI recommending your scheme: structured data, consistent facts across the brand, developer and agent sites, and clear answers on the pages buyers and AI read. Eight weeks.

  3. 3

    Ongoing authority

    Weekly tracking of your buyer questions, new answer-led content and coverage in the guides and publications AI cites, from launch through to sell-out. Monthly.

Discuss an audit

Why it matters
Most developers find out what AI says about their scheme after the sales gallery opens. That is the expensive way round.

The audit exists because the answer to "what does AI say about us?" is almost never what a developer expects. Running it first means:

  • You find the factual errors before buyers do
  • You see which competing schemes own the comparison questions
  • You learn which sources AI trusts, so effort goes where it counts
  • You get a plan you can cost, staff and sequence
  • You can start before launch, when visibility is cheapest to earn

What we actually run

We take the questions your buyers ask — the ones about your location, your brand partner, your price bracket and the comparison they are weighing you against — and we put them to ChatGPT, Gemini, Perplexity and Google’s AI results. Not once, but repeatedly, because the answers move. We record every answer in full, along with every source the assistant cites.

Then we do the same for the schemes you compete with, so you can see the gap rather than just your own score.

What comes back

A written report, not a dashboard login. It opens with the answers themselves, so you can read what a buyer reads. Then the analysis: where your scheme is named, where it is not, what is wrong where it is named, which sources are driving the answers, and what your own site is and is not giving AI to work with.

It closes with the 90-day plan — a numbered list of fixes in priority order, each with the reason it sits where it does. Your team can act on it without us, and some clients do.

The questions we start from

The questions we start from

These are the questions branded-residence buyers put to AI assistants today. Your audit uses the ones relevant to your scheme, plus any your sales team hears and these do not cover:

  • What is a branded residence?
  • Are branded residences a good investment?
  • Aman vs Four Seasons residences: which resells better?
  • What are the best branded residences in London?
  • Which branded residences on Palm Jumeirah are worth buying?
  • Bulgari vs Four Seasons residences in Dubai: which holds its value better?
  • Which Dubai branded residences have the best rental yields?
  • Are off-plan branded residences in Dubai a safe investment, and which developers can I trust?
  • The OWO Residences by Raffles vs The Peninsula Residences London: which is the better buy?
  • Are branded residences in Mayfair worth the premium over a normal prime flat?

What it costs you to wait

An AI answer about your scheme is built from whatever is available when the question is asked. If the best available source is a directory listing written when the scheme was announced, that is what buyers get — and it keeps being what they get until something better exists for the assistant to use.

Schemes that fix this early compound the advantage, because the answer-building sources themselves start citing the developer rather than the directory. Schemes that fix it after sell-out are correcting the record for the resale market instead of the launch.

Not a property developer? Our AI Visibility Audit for hotels, clinics and luxury brands runs the questions your customers ask instead.

Questions

Frequently asked

What is a branded residence?

A branded residence is a home, usually an apartment or villa, developed in partnership with a hotel or luxury brand that lends its name, design standards and often its services to the scheme under a licence or management agreement. Owners typically receive hotel-style services such as concierge, housekeeping and access to the brand's facilities, paid for through a service charge, and some schemes offer a rental programme run by the operator.

How long does the audit take?

Three weeks from the point we have access to your site and a list of your buyer markets.

What do you need from us to start?

A short briefing call, read access to your site's analytics and search console, and whatever your sales team already knows about the questions buyers ask. Nothing else.

Do you need our brand partner's involvement?

Not for the audit. We assess the brand's residences pages as a buyer and an AI assistant see them, from outside. Brand involvement matters later, at the alignment stage of the Launch Programme.

What if the audit finds nothing wrong?

It has not happened yet, but if your scheme is already the source AI trusts, you will have that in writing with the evidence behind it, and we will tell you so rather than sell you a programme.

Do you publish your pricing?

No. The scope depends on the number of buyer markets, the size of the scheme and the state of the existing site, so we price each engagement after the free Snapshot. You get a written proposal with a fixed fee before anything starts.

Free first step

Not ready for the audit? Start with a free Snapshot

The Snapshot is free: a short written review of how Google and AI search see your scheme today. The audit is the paid, three-week deep dive, quoted as a fixed fee in writing before anything starts. To discuss the audit directly, call 020 3808 7777 or use our contact page.

  • Technical health and crawlability
  • Where you appear — and don't — in AI answers
  • The three things to fix first

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