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More visibility for a core manufactured product

Purolite wanted its core product, resin beads, to earn more organic traffic and visibility on Google — with content that kept visitors on the site.

Service: SEO
Market: United Kingdom

+60% Organic traffic

+35% Keyword rankings

From month 2

−15% Bounce rate

From month 3

Figures as reported in the original case study

The brief

Promoting the core product

Purolite asked us to promote its website around its core manufactured product, resin beads.

The aims: more organic traffic, better visibility on Google, product-relevant content and a lower bounce rate.

Searches we targeted

resin beads

What we did

Keyword targeting

Targeted high-volume keywords related to Purolite’s core product.

Product content

Created product-relevant and informational content for the resin beads page.

Content section

Added a content section to keep visitors on the site for longer.

Titles and descriptions

Optimised meta titles and descriptions on every page around the target keywords.

Technical optimisation

Carried out technical optimisation across the website.

Industry publishing

Published content on industry-relevant websites to strengthen the backlink profile.

The results

Keyword rankings up 35% from month 2.
Conversion rates increased for resin beads.
Bounce rate down 15% from month 3.
Organic traffic up 60%.
Average visit length up by 40 seconds.

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