Technical SEO at scale for a recruitment agency
Unity Recruitment’s site had thousands of technical issues — broken pages, slow loading, duplicate content — holding back its rankings and user experience.
- Service
- SEO
- Market
- United Kingdom
From month 6
Over six months, after disavowing toxic links
Thousands of issues, one plan
Unity Recruitment came to us concerned about its website’s performance, SEO health and visibility.
The audit found problems at scale: over 4,000 pages with issues, 3,734 pages with duplicate content, 4,750 pages with multiple H1 tags and 197 broken internal links. Our task was to protect the site from penalties and fix what was holding it back.
What we did
Backlink audit and disavow
Identified toxic links and submitted a disavow file through Google Search Console.
Errors and broken links
Fixed 4XX errors and broken internal links, and removed obsolete URLs from the sitemap.
HTTPS integrity
Resolved mixed content and updated 4,986 HTTP links to secure versions.
Page speed
Compressed and minified over 79,000 JavaScript and CSS files, with lazy loading and image compression.
Titles, duplicates and headings
Shortened 1,694 long titles, rewrote 4,106 duplicate descriptions, applied canonicals and fixed multiple H1s.
Structure and social
Improved internal linking so key pages sit within three clicks, and integrated social platform APIs.
The results
- Organic traffic up 252%.
- Top-five keywords up 111% from month 6.
- Average session duration up 32.55% from the first month.
- Page load times improved by 35%, with mobile traffic up 20% and conversions up 15%.
- Click-through rates up 25% after optimising titles and descriptions.
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