A Greek island hotel, found by UK travellers
A luxury boutique hotel on Tinos wanted more affluent UK travellers to find it while planning a Greek escape — and to book direct rather than through an intermediary.
- Service
- SEO
- Market
- United Kingdom
- Sector
- Luxury hospitality
- Period
- Apr 2025 – Aug 2026
Average ranking improved from 13.7 to 7.2 across the hotel’s Google Search results.
From 3.3% to 4.6%: more of the people who saw the hotel on Google went on to visit the site.
Up from 68th in May 2025 to 6th in February and March 2026, on page one from December 2025.
Visible to the traveller before they choose
Greece keeps growing as a destination for luxury holidays and boutique stays. The hotel wanted to be found by UK travellers at the moment they search — for Tinos specifically, and for luxury Greek islands more broadly — and to turn that attention into direct booking enquiries.
That meant strengthening its organic presence for high-intent travel searches, deepening the content on its suites and experiences, and earning the authority a luxury property needs to rank and be recommended.
Searches we targetedSix workstreams, one campaign
Research & intent
Keyword and competitor research across the UK luxury-travel market, mapped to every stage of the booking journey from inspiration to reservation.
Pages & content
Dedicated pages for suites, villas, weddings, honeymoons, private experiences and wellness, plus destination guides and seasonal travel content.
Technical foundations
A full technical audit — crawlability, indexation, Core Web Vitals, canonicals, sitemaps — and a mobile-first booking experience.
Structured data
Hotel, LodgingBusiness, FAQ, Review, Article and Organisation schema so search engines and AI assistants understand the property.
AI search visibility
Content written for featured snippets, People Also Ask and AI Overviews, with GEO practices for ChatGPT, Gemini, Claude and Perplexity.
Authority & reporting
Digital PR and links from travel and luxury-lifestyle publications, with monthly reporting on rankings, traffic, engagement and conversions.
A stronger footing in the UK market
- “Wedding places in Greece” climbed from 68th in May 2025 to 6th in February and March 2026, holding page one from December 2025 to March 2026.
- Average Google position improved from 13.7 to 7.2, putting the hotel on page one on average.
- Click-through rate from Google rose from 3.3% to 4.6%, a 39% increase.
- Organic traffic grew month on month from February to July 2026.
- UK ranking keywords up 64%, from 25 to 41 (April 2025 to February 2026).
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