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Case Study
Grand Plaza Serviced Apartments

Services: SEO Region: UK Sector: Travel & Hotels

    Reposition UK

    Results

    Services : SEO
    Region : UK
    Sector : Travel & Hotels
    Content traffic increased by : 68%+
    Keyword rankings improved by : 45%+
    Organic traffic increased by : 210%+
    Engagement increased by : 185%+
    • Content traffic increased by

      68%+
    • Keyword rankings improved by

      45%+
    • Organic traffic increased by

      210%+
    • Engagement increased by

      185%+

    The Mission

    Grand Plaza Serviced Apartments provides high-quality services and accommodations to tourists in London. However, due to the high competition level in the market, Grand Plaza Serviced Apartments feels that they need a louder voice to be heard over all the other hotels in London on Google, to get more organic traffic and more customers.

    Begin With Discovery

    What We Did

    One of the many things we did to push Grand Plaza’s Organic presence was to build and optimise their Google Local page. We took advantage of the fact that Grand Plaza was in a key location in London, and that thousands of people go in and out of their doors every day, so we promoted their Local page and allowed people to rate and review them. As well as this, we completely audited their website to eliminate all technical issues, as well as improved their keyword relevancy by

    tweaking and adding content to landing pages with keywords allocated to them. We also built some great links for them, including some travel blogger sites, who we invited to review the hotel for a mention in their blog, as well as a link to show their readers (and Google) where to find the Grand Plaza. The combination of all this led to some really awesome organic results. See below for more information.

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