London serviced apartments, heard above the hotels
Grand Plaza offers high-quality serviced apartments to visitors to London. In a crowded market, it needed a louder voice on Google to win more organic traffic and more guests.
- Service
- SEO
- Market
- United Kingdom
- Sector
- Luxury hospitality
Competing with every hotel in London
Grand Plaza Serviced Apartments provides high-quality accommodation and service to visitors to London. But with so many hotels competing on Google, it needed a louder voice to be heard, to earn more organic traffic and more customers.
Its key London location, with a steady flow of guests through its doors every day, was an advantage we could put to work.
What we did
Google Local page
Built and optimised the Google Local page, then promoted it and invited guests to rate and review their stay.
Technical audit
Audited the full website to eliminate its technical issues.
Keyword relevance
Tweaked and added content to landing pages, each with its own allocated keywords.
Travel-blogger coverage
Invited travel bloggers to review the property, earning mentions and links that showed their readers — and Google — where to find Grand Plaza.
What followed
- Local presence, technical fixes, stronger landing pages and travel-blogger links combined to lift organic results.
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