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Case Study
Grand Plaza Serviced Apartments

SEORegion: UKSector: Housing

The Mission

Grand Plaza Serviced Apartments provides high quality services and accommodation to tourists in London. However, due to the high competition level in the market, Grand Plaza Serviced Apartments feels that they need a louder voice to be heard over all the other hotels in London on Google, to get more organic traffic and more customers.

What We Did

One of the many things we did to push Grand Plaza’s Organic presence was to build and optimise their Google Local page. We took advantage of the fact that Grand Plaza was in a key location in London, and that thousands of people go in and out of their doors every day, so we promoted their Local page and allowed people to rate and review them. As well as this, we completely audited their website to eliminate all technical issues, as well as improved their keyword relevancy by

tweaking and adding content to landing pages with keywords allocated to them. We also built some great links for them, including some travel blogger sites, who we invited to review the hotel for a mention in their blog, as well as a link to show their readers (and Google) where to find the Grand Plaza. The combination of all this led to some really awesome organic results. See below for more information.

Results

Content traffic increased by

68% +

Keyword rankings improved by

45% +

Organic traffic increased by

210% +

Engagement increased by

185% +

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