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Organic growth in the web hosting market

UK2 wanted to compete in the crowded web hosting market on organic search, and to rely less on costly AdWords.

Service: SEO
Market: United Kingdom

+86% Organic traffic

From month 4

+40% Conversion rate

From month 4

+55% Keyword rankings

From month 2

Figures as reported in the original case study

The brief

Competing on organic search

UK2 wanted more visibility and higher rankings for high-competition web hosting keywords.

The aim was to reduce dependency on AdWords while driving more qualified leads and conversions from organic search.

What we did

Keyword research

Identified high-traffic and niche keywords across the web hosting industry.

On-page and technical

Optimised titles, descriptions and headers, and improved page speed and mobile responsiveness.

Architecture and navigation

Improved site structure for users and crawlability.

Local SEO

Targeted UK customers, including optimising Google My Business.

Content and social

Published regular articles, infographics and videos, promoted through social channels.

Conversion testing

A/B tested landing page designs and calls to action.

The results

Conversion rates up 40% from month 4.
Bounce rate down 15%.
Keyword rankings up 55% from month 2.
Organic traffic up 86% from month 4.
Enquiries via contact forms and live chat up 35%.

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