Performance analysis
Data from Google Analytics and other sources, to understand what your current plan has delivered against what you actually want from it.
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SEO Services · Audit
SEO Services · Audit
An SEO audit that shows where the opportunity is
An unbiased look at your search performance to date: where the greatest opportunities are, where you are currently missing the chance to connect with guests and buyers, and what to do about it. The feedback is tied directly to your goals, with your vertical and your direct competitors analysed alongside your own site.
What's included
Twelve things we examine
An audit should never be cookie-cutter; the scope is fitted to your company, but it draws on the same twelve checks.
01
02
Information architecture
Whether the site structure is intuitive and engaging, and where enhancements are needed.
03
Technical health
Website errors, HTTPS, URL structure and mobile speed — the structural problems that turn away both users and search engines.
04
Indexing & crawl
Sitemap and robots.txt, broken and missing links, and the errors that stop pages being found.
05
Meta tags & on-page
Every page's meta title and description checked for the target keyword and length, plus headings and HTML navigation.
06
Content
Thin, duplicate or uninformative content identified, with the gaps where new content would rank.
07
Keyword research
Keywords relevant to your niche and location, with the search volume to justify targeting them.
08
Backlink profile
Your current links reviewed, irrelevant or low-quality ones flagged, and industry-specific link opportunities identified.
09
Structured data & rich snippets
Whether search engines can understand your on-page content, and what markup is missing.
10
Search Console & Analytics
Both accounts audited, so the measurement is right before the strategy is built on it.
11
Competitor analysis
Your vertical and direct competitors: audience, on-site technique and paid activity, and where you can outperform them.
12
Prioritised recommendations
A personalised report with conclusive, priority-ordered recommendations, so budget is applied where it makes the most difference.
Developers
Auditing a branded residence?
Our Prime Developments audit checks what AI assistants tell buyers about your scheme, and what to fix first.
See the Prime Developments audit
How we work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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1
Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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2
Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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3
Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Why audit before you optimise
Launching a website is only the beginning; the real work starts when you know what search engines actually see.
A site is built from structures and code, and search engines perceive it quite differently from the way you do. An audit:
- Identifies the technical problems reducing your site's potential traffic
- Finds the openings for content and the keywords you are not yet ranking for
- Shows the real state of your backlink profile
- Improves the user interface and the connections between pages
- Tells you whether your current strategy is working as algorithms change
What an SEO audit is
An SEO audit takes a close look at every element of a website — onsite and offsite — to determine what can be improved to raise search rankings. It identifies the errors the site is carrying, from the perspective of search engines rather than visitors, and produces a plan of action.
A good audit is never a template. You know the challenges your company has faced in digital marketing; we use that knowledge to assess the brand and balance your needs against your pain points. Alongside the site itself we look at your vertical and your direct competitors — their audience, their on-site technique, their paid activity — to find the opportunities they may already be considering and the spaces where you can readily outperform them. Audits come in several forms and a full engagement may draw on all of them: Search Console audit, Analytics audit, technical audit, link audit, website health audit, rich snippets and structured data audit, content audit, competitive website audit and social media audit.
“An audit looks at the site the way a search engine does, not the way you do.”
How often to audit
There is no fixed number. Once a quarter, or at least twice a year, keeps a site manageable and up to date, and lets you deal with changing algorithms and check whether your strategies are working as intended. An annual audit is the minimum. The free AI Visibility Snapshot is the quick first look: where you stand today across Google and AI search. A full SEO audit is the deeper deliverable that follows when the snapshot shows the problems run further than a few fixes.
The common red flags
- Duplicate and thin content
- No sitemap referenced in robots.txt
- Wrong use of keywords, or keywords missing from meta titles, descriptions and HTML navigation
- Missing meta titles and descriptions
- Irrelevant, low-quality link building — or no backlinks at all
- Security issues
- Page errors, broken and missing links
- Unoptimised mobile version and slow speed
- Wrong URL structure
- Lack of informative content
- Absence of rich snippets
Our experience lets us spot these early, and the recommendations are prioritised so the issues that matter most are fixed first.
Questions
Frequently asked
What is an SEO audit?
An SEO audit is a structured test of your website, carried out with professional tools and an experienced SEO consultant, to identify the problems holding back your organic search results.
How often should you get an SEO audit?
At least once a year. For a site that changes often, once a quarter or twice a year is better, so you catch problems and algorithm shifts early.
What are the benefits of an SEO audit?
An audit identifies the technical problems reducing your site's search efficiency and potential traffic. It also finds openings for content, deepens your knowledge of your own website, shows the current state of your backlink profile, improves interface and connectivity, and tells you what content search engines are actually seeing — the groundwork for higher rankings, more organic traffic and more conversions.
Is the SEO audit the same as the free AI Visibility Snapshot?
No. The snapshot is a free first look at where you stand in Google and AI search. The SEO audit is a full, paid deliverable that goes through every element of the site and your competitors and ends in a prioritised action plan.
Free AI Visibility Snapshot
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first