Patient-journey research
Keyword research that follows the patient from their first questions to the moment they are ready to book a consultation.
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Private healthcare
SEO and AI search for private clinics
Patients research a clinic the way they research any considered decision: carefully, across Google and AI assistants, long before they enquire. We help private clinics be found, understood and trusted at that moment, with medical content written to the standards the sector demands.
1,000+ estimated monthly organic visits, up from 28
An IVF clinic in Greece wanted to reach UK patients researching fertility treatment abroad. Dedicated treatment pages, medically reviewed content, clinic and physician structured data and links from healthcare publications took it from 213 to 593 ranking search terms in the UK in fourteen months. Source: Reposition case study
What's included
Visibility built on trust
Every engagement is scoped to your clinic, your treatments and your patients, but it draws on the same set of disciplines.
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Treatment pages
One clear, complete page per treatment, answering what patients ask about suitability, process, recovery and outcomes.
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Medically reviewed content
Written by us, reviewed and signed off by your clinicians. Nothing clinical is published without their approval.
04
Clinician profiles
Credentials, specialisms and memberships made visible and marked up, so search engines and patients can see who is treating them.
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Structured data
MedicalClinic, Physician and FAQ markup, so search engines and AI assistants describe your clinic accurately.
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AI search visibility
How ChatGPT, Gemini, Perplexity and Google's AI results describe and recommend you, tracked monthly on real patient questions.
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Advertising compliance
Copy written to your regulator's expectations and the UK advertising code's rules on health claims.
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International patients
For clinics treating patients from abroad: pages for each source market and the location searches patients use.
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Local and map visibility
Your Google Business Profile, map-pack presence and consistent details across every health directory.
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Digital PR and health media
Coverage and links from reputable healthcare and patient publications that build authority.
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Technical performance
Speed, mobile experience and crawlability, so patients reach the information they need without friction.
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Reporting
A monthly report on enquiries and consultations, not just visits, written to be read rather than filed.
Scope
Which of these you need
The snapshot shows which disciplines matter for your clinic, and in what order.
Get your snapshot
How we work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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1
Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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2
Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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3
Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Why trust decides it
In healthcare, the clinic that explains best is usually the clinic that gets the enquiry.
Patients compare clinics carefully, and search engines hold health content to a higher standard than almost anything else. A strong, trusted presence:
- Puts your clinicians and your evidence in front of patients at the research stage
- Earns the higher trust bar Google applies to health information
- Gives AI assistants accurate facts about your treatments and your team
- Reduces reliance on paid ads for patient acquisition
- Compounds over time, unlike paid media
What patients look for before they enquire
Google treats health information as “Your Money or Your Life” content: pages where poor information could harm the reader. It applies a higher standard of experience, expertise, authority and trust to them, and AI assistants lean on the same signals. Patients do the same thing instinctively. Before they enquire, they look for:
- Who will treat them — named clinicians, their qualifications and their specialisms.
- Proper registration — whether the clinic is registered with the right regulator for its treatments and its country.
- Clear, honest information — who each treatment suits, what happens, recovery and realistic outcomes.
- Independent reassurance — reviews, accreditations and coverage from sources they recognise.
A clinic that makes all of this easy to find, on its own site and consistently across the web, is the clinic search engines and AI assistants are most comfortable recommending.
How we handle medical content
We write; your clinicians approve. Every treatment page, guide and FAQ is drafted by our team and reviewed and signed off by a named clinician at your clinic before it is published. We cite sources for clinical statements, avoid before-and-after exaggeration, and write to the rules that govern health marketing where you operate, including the UK advertising code’s rules on health claims and, for UK clinics, the expectations of regulators such as the CQC or, for fertility treatment, the HFEA.
“We write; your clinicians approve. Nothing clinical goes live without their sign-off.”
Case studies
IVF clinic, Greece
An established fertility clinic in Greece wanted to reach UK patients researching IVF abroad. We built dedicated pages for IVF, egg donation, ICSI and donor programmes, reworked its medical content, added clinic, physician and FAQ structured data and earned coverage from healthcare and fertility publications.
Results: UK ranking search terms grew from 213 to 593 between April 2025 and June 2026, and estimated organic visits rose from 28 to more than 1,000 a month, with first-page rankings for searches including “IVF in Greece” and “egg donation Greece”. Read the case study
IVF clinic, Cyprus
A leading fertility clinic in Cyprus wanted to become a first choice for UK patients considering treatment abroad. We developed pages for its core treatments, medically reviewed its content, implemented MedicalClinic and Physician schema and optimised it for AI search experiences.
Results: UK ranking search terms grew from 87 to 254 between January 2025 and June 2026, and estimated organic visits rose from 82 to 780 a month, with first-page rankings for “IVF Cyprus” and related treatment searches. Read the case study
Hair restoration clinic
A hair transplant clinic wanted to grow its visibility with UK patients. We mapped keywords to every stage of the patient journey, built treatment and location pages, fixed its technical foundations and earned links through UK forums, medical directories and guest articles.
Results: ranking search terms grew from 1,100 to 3,500 between January 2023 and January 2024, and organic visits roughly doubled, from 9,700 to 19,900 over twelve months. Read the case study
Figures marked “estimated” are third-party search-tool estimates, not the clinic’s own analytics.
Where to start
Every clinic engagement starts with a free AI Visibility Snapshot. We run twenty of the questions your patients ask through ChatGPT, Google AI Mode and Perplexity, and show you on one page where your clinic is recommended, where a competitor is recommended instead, and what AI currently says about your treatments.
Questions
Frequently asked
Do you write the medical content yourselves?
We write it and your clinicians approve it. Every clinical page is reviewed and signed off by a named clinician at your clinic before it goes live, and we cite sources for clinical statements.
Do you understand the advertising rules for healthcare?
Yes. We write to the rules on health claims in the UK advertising code and to the expectations of the relevant regulator, and we flag anything that needs your compliance team's view rather than guessing.
Do you work with clinics outside the UK?
Yes. Several of our clinic clients are overseas clinics treating UK and international patients. We optimise for the questions patients ask from home, in English, wherever the clinic is.
Can you guarantee first-page rankings or AI recommendations?
No one honestly can: search results and AI answers change constantly, and health is the most closely scrutinised category of all. What we guarantee is the work, the tracking, and a fixed set of patient questions you can watch move month by month.
Do you publish your pricing?
No. The right scope depends on your treatments, your markets and your competitors. Start with a free AI Visibility Snapshot and we will give you a plan and a quote built around your clinic.
Free AI Visibility Snapshot
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first