A Cyprus IVF clinic, chosen by UK intended parents
A leading IVF clinic in Cyprus wanted to strengthen its presence in the UK, where more intended parents are exploring fertility treatment abroad.
- Service
- SEO
- Market
- United Kingdom
- Sector
- Private healthcare
- Period
- Jan 2025 – Jun 2026
From 87 to 254
Growth across high-intent fertility searches
Including “IVF Cyprus” and “gender selection Cyprus”
A trusted destination for treatment overseas
The clinic wanted UK patients to find it when searching for IVF and fertility treatment abroad — and to trust what they found.
The campaign focused on high-intent searches, medically reviewed content, a strong technical foundation and authoritative links, to build a sustainable flow of organic enquiries.
Searches we targetedWhat we did
Keyword and journey mapping
Mapped UK fertility searches from education and treatment comparisons through to consultation and booking.
Treatment landing pages
Built and optimised pages for IVF, ICSI, egg donation, gender selection, fertility preservation and IVF in Cyprus.
Medical content and E-E-A-T
Enhanced content with medically reviewed, patient-focused copy, doctor credentials and stronger trust signals.
Technical SEO and structured data
Resolved crawl, duplicate content, Core Web Vitals and canonical issues, and implemented MedicalClinic, Physician and FAQ schema.
Search features and AI visibility
Optimised content for Featured Snippets, People Also Ask and AI Overviews, and applied generative engine optimisation so the clinic’s content stays visible in ChatGPT, Gemini, Claude and Perplexity.
Digital PR and links
Earned links from authoritative healthcare, fertility and UK-relevant publications.
The results
- UK ranking keywords up 192%, from 87 in January 2025 to 254 by June 2026.
- Estimated monthly organic visits up from 82 to 780.
- First-page rankings for “IVF Cyprus”, “Cyprus IVF” and “gender selection Cyprus”.
- Stronger visibility across treatment, informational and location-based searches.
- Less reliance on paid acquisition as qualified organic enquiries grew.
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