An IVF clinic in Greece, found by UK patients
A well-established IVF clinic in Greece wanted more visibility among UK patients researching fertility treatment abroad — and more qualified enquiries.
- Service
- SEO
- Market
- United Kingdom
- Sector
- Private healthcare
- Period
- Apr 2025 – Jun 2026
From 213 to 593
Across competitive IVF searches
Including “IVF in Greece” and “egg donation Greece”
Trusted by patients researching abroad
Greece is an increasingly preferred destination for fertility treatment. The clinic wanted to reach UK patients at the moment they research treatment abroad, earn their trust and turn that interest into consultations.
That meant ranking for high-intent searches, building medically authoritative content for every stage of the fertility journey, and strengthening its presence in search features and AI answers.
Searches we targetedWhat we did
Keyword and intent research
Identified high-value IVF searches from UK patients and mapped them across awareness, consideration and enquiry.
Treatment landing pages
Built and optimised pages for IVF, egg donation, ICSI, fertility preservation, donor programmes and IVF in Greece.
Medical content and E-E-A-T
Reworked content for clarity and accuracy, highlighting specialist expertise, credentials and clinical experience.
Technical SEO and structured data
Resolved crawl, indexation, Core Web Vitals and canonical issues, and deployed structured data across treatment, physician and FAQ pages.
Search features and AI visibility
Optimised content for Featured Snippets, People Also Ask and AI Overviews, and applied generative engine optimisation so the clinic’s content stays visible in ChatGPT, Gemini, Claude and Perplexity.
Authority building
Earned links from trusted healthcare, fertility and UK publications through digital PR and outreach.
The results
- UK ranking keywords up 178%, from 213 in April 2025 to 593 by June 2026.
- Estimated monthly organic visits up from 28 to over 1,000.
- First-page rankings for “IVF in Greece”, “egg donation Greece” and “IVF abroad”.
- Broader visibility across treatment, informational and destination searches.
- Less dependence on paid acquisition as qualified organic enquiries grew.
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