Cash house buyers, found on page one
Good Move buys houses for cash. Its keywords and traffic had stalled, leads were falling, and one main competitor stood in its way.
- Service
- SEO
- Market
- United Kingdom
- Sector
- Prime Developments
- Period
- May 2022 – Mar 2024
Increase in keywords ranking
From a keyword-focused content strategy
From 33.7K to 77.9K
Stalled keywords, falling leads
Good Move wanted top organic rankings for high-volume, lead-generating searches. Its keyword count had stalled, traffic was growing slowly and leads were declining — with one primary competitor to overtake.
When it came to us in May 2022, it ranked for 5.4K keywords with 11.2K UK traffic.
Searches we targetedWhat we did
Technical and content audit
Audited the site’s technical set-up, architecture and content, and set out recommendations to improve performance and user experience.
Stronger location pages
Added FAQs, postcodes, maps and location highlights to improve engagement and local relevance.
“Cost of Selling a House” hub
Created a new page and supporting articles to drive engagement and conversions.
Content programme
Wrote how-to guides, refreshed outdated articles and published content around keyword clusters.
Authority links
Earned links through guest posts on reputable niche websites and relevant directories.
Social promotion
Scheduled regular Twitter posts to promote content and drive traffic.
The results
- Top 10 on Google for “cash house buyers”, “we buy any house”, “house buyers UK”, “quick house sale companies” and “sell your house fast”.
- Targeted keywords up 305%.
- Overall website traffic up 64%.
- Search Console impressions up from 3.26M to 4.45M.
- Search Console clicks up 131%, from 33.7K to 77.9K.
Top work — our SEO has gone from strength to strength since Reposition began working on our site. We’re now receiving a steady flow of quality conversions, which is great to see, and generating a healthy return on investment. Thanks for your work.Nima Ghasri · Managing Director, Good Move
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