Lead-generating searches for a property platform
Doorsteps wanted more online visibility, a higher conversion rate and stronger rankings for the keywords that bring in leads.
- Service
- SEO, PPC
- Market
- United Kingdom
- Sector
- Prime Developments
After the first eight months
After the first five months
For the targeted lead-generating keyword
Visibility, conversions and leads
Doorsteps asked us to improve the visibility of its website and business using SEO, CRO, social media and website development — including backend functionality and API integrations.
The priority was a better conversion rate and higher rankings for lead-generating keywords.
What we did
Technical and architectural audit
Audited the website to make it more user-friendly and increase its online presence.
Social media campaigns
Ran campaigns on all major platforms to build brand awareness.
Competitor keyword analysis
Analysed competitors’ lead-generating keywords every month and optimised Doorsteps’ content and pages around them.
The results
- Higher positions for lead-generating keywords within the first three months.
- Organic traffic up 837% after the first eight months.
- A top-three Google ranking for the targeted lead-generating keyword.
- Content-based traffic up 273% after the first five months.
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