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Case study · Private healthcare

A Birmingham dental clinic, top three on Google Maps

A Birmingham dental clinic wanted to be found first when local people searched for dental care — and to turn that visibility into new patients.

Service: SEO
Market: United Kingdom
Sector: Private healthcare

+176% Website traffic

Overall traffic increase

+850% Ranking keywords

Since partnering with Reposition

+116% Branded searches

Direct searches for the clinic’s name

Figures as reported in the original case study

The brief

Found first in Birmingham

When people search for dental services in their area, the practices they find first win the appointments.

The clinic wanted stronger visibility on Google for Birmingham searches, so the right patients could find it and book.

What we did

Local links

Built high-quality, relevant backlinks targeting Birmingham keywords.

Landing pages and URLs

Optimised landing pages by category and restructured URLs to feature Birmingham.

Treatment content

Rewrote treatment pages around Birmingham ranking keywords, in more patient-friendly language.

Blog and fresh content

Launched a blog and added relevant dental content regularly.

Titles and descriptions

Optimised meta titles and descriptions across every page.

WordPress migration

Migrated the site to WordPress for easier content management and better SEO.

The results

Overall traffic up 176%.
Ranking keywords up 850%.
Local top-three rankings for targeted keywords, many in first position on Google Maps.
Most targeted keywords now appear on Google’s first page.
Branded searches up 116%.

Local map rankings in Birmingham. Map results for related searches, August 2024. Source: Google Maps results — Google Maps results for Birmingham searches, August 2024

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