A Turkish hair transplant clinic, found by UK patients
A prominent hair transplant clinic in Turkey wanted to grow its presence in the UK, where patients are actively searching for high-quality treatment abroad.
- Service
- SEO
- Market
- United Kingdom
- Sector
- Private healthcare
- Period
- Jan 2023 – Jan 2024
From 1.1K to 3.5K
From 9.7K to 19.9K visits over 12 months
Supported by content quality and schema
Credibility in a competitive niche
With medical tourism gaining momentum, the clinic wanted to rank for the searches UK patients make — and to be seen as a credible authority in hair restoration.
The brief was high-quality traffic that converts into consultations and procedures, with long-term visibility for key treatments and locations.
What we did
Keyword and funnel mapping
Analysed UK search intent and mapped keywords across informational, navigational and transactional stages.
Service and regional pages
Created landing pages for specific services and UK regions.
Content and E-E-A-T
Revamped content with medical accuracy, patient-centred language and clear calls to action.
Technical SEO and schema
Fixed duplicate and thin content, redirects and sitemaps, and added structured data to treatment pages.
Links and blogging
Earned links through UK forums, medical directories and guest posts, and published long-tail content.
Testing and insight
A/B tested titles and descriptions, and used heatmaps and scroll depth to improve layouts.
The results
- Ranking keywords up 218%, from 1.1K in January 2023 to 3.5K in January 2024.
- Organic traffic up 105%, from 9.7K to 19.9K visits.
- Consistent placements in featured snippets, FAQs and People Also Ask.
- Keywords up 65% between June and December 2023 alone.
- Less dependence on paid ads as organic lead flow grew.
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