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Case Study
Firefly Payroll Ltd

SEORegion: UKSector: Service

The Mission

Firefly Payroll have a unique and very niche service for business owners, financial directors, finance/HR departments. Firefly wanted more organic traffic, but were very particular about the type of traffic we should attract through the keywords, and rightly so.

What We Did

The first part of the project was to make each page relevant to the different elements of a payroll service, as well as the different benefits that come along with it. Getting the keywords allocated to each landing page, and then optimising/producing the content to reinforce the relevance of the keywords to the landing pages was probably one of the most vital and sensitive parts of the projects, as this set the foundation for what kind of traffic Firefly would get more of later on. Fortunately, the website wasn’t such a big technical mess, but a few tweaks here and there, some updates to the sitemap, etc. and things were in tip top condition. The next part was to ensure that the link profile reflected the image, and authority that Firefly actually had as a company. Therefore, only the best links from the most relevant and authoritative websites we can get a hold of were acquired. This helped to boost Firefly’s organic performance for their relevant keywords, and bring in the intended type of traffic as planned.

 

Results

Bounce rate decreased by

36% -

Organic traffic increased by

245% +

Keyword rankings improved by

200% +

Average length of each visit increased by

58 seconds +

Conversion rates went up by

2.2% +

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