A Google penalty, found and lifted
Design Modo, a resource library for digital designers and developers, was losing organic traffic month on month to an apparent partial penalty.
- Service
- Penalty removal
- Market
- United States
Traffic decaying month on month
Design Modo publishes a wealth of tips, resources and source code for designers and developers.
It came to us with an apparent partial penalty that had been eroding its organic traffic month on month. We needed to find the cause and fix it quickly.
What we did
Root-cause research
In-depth research traced the penalty to outbound links rather than the usual inbound links.
Link clean-up
Deactivated the problem hyperlinks.
Reconsideration request
Submitted a reconsideration request to Google.
The results
- Google revoked the penalty a couple of weeks after the reconsideration request.
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