Case Study
Appliance World
Services: SEO, CRO Region: UK Sector: E-Commerce / White Goods
Services : SEO, CRO
Region : UK
Sector : E-Commerce / White Goods
Bounce rate decreased by : 55%-
Organic traffic increased by : 210%+
Average page views increased by : 2.3%+
Keyword rankings improved by : 192%+
-
Bounce rate decreased by
55%- -
Organic traffic increased by
210%+ -
Average page views increased by
2.3%+ -
Keyword rankings improved by
192%+
The Objectives
Providing SEO and CRO services to the Appliance world to increase website visibility, optimise the conversion rate, target the website to relevant audiences and reduce bounce rate.
- Identifying relevant target audience.
- Promote the website to the relevant audience.
- Increase the website’s organic traffic.
- Improve the conversion rate.
- Reduce the bounce rate.
The Strategy
- Declutter the website’s product pages with new landing pages based on the kitchen product categories and sub-categories.
- Keyword research for all the product pages.
- Changing meta titles and meta descriptions for all product pages.
- Creating a new blog page.
- Creating product-relevant content to reduce bounce rate.
- Increase website organic traffic.
- Conversion rate optimisation.
The Results
- The bounce rate decreased from the first month and in month 3 it was reduced to 55% as a result of the new blog page, identifying the correct target audience, and creating new landing pages for the products that made the website user-friendly.
- Google organic traffic increased by 210% from month 5 as a result of the revised meta title and meta descriptions that included the relevant keywords.
- From month 2 onwards, keyword ranking improved. Moreover, most searched products ranked within the top 10 from month 3.
- Combining all of these factors led to a satisfactory conversion rate for the client.