Contact Us

Case Study
Appliance World

SEO, CRORegion: UKSector: Kitchen Appliences / White Goods

The Mission

Appliance world seemed to have trouble initially pulling in traffic from the search engines, and then actually converting them once they’re on the website due to such a high bounce rate. So our main priorities were to firstly improve the SEO of the site to reel in more relevant traffic, and then to optimise the navigation, or the User Experience of the website to actually make use of the traffic coming to the website.

What We Did

There were a huge selection of kitchen products on the site and the different categories, model types, price range, etc. that they could be sorted into, so fortunately, there was a lot of leeway, and potential with what we can use from within the website. Also, the site seemed to be lacking in some major elements needed to guide Google to the right places, and tell Google which pages are more important than the others, we focused on correcting this also. This helped drive organic traffic up quite nicely over the course of a few months. During that time, we installed some granular user tracking software so we can see exactly how users behave and respond on the Appliance World site, and over the course of a few months, and especially as traffic levels increased, we were able to collect enough data to make decisions on what to change, what to implement, etc. We did this by split testing and studying the difference with how the users responded. a few changes later, we got enough features and tweaks in there to make things just right in getting a really decent conversion rate and a much lower bounce rate.

 

Results

Bounce rate decreased by

55%-

Organic traffic increased by

210% +

Average page views increased by

2.3 +

Keyword rankings improved by

192% +

Conversion rates went up by

4.4% +

Average length of each visit increased by

1 minute 43 seconds +

Funded startups are a sector we specialise in. If you have recently been funded or are looking for help working out your marketing budget for a pitch then get in touch. Purple Bricks are just one of the many startups our SEO Agency has worked with. We can help with your pre-launch strategy, pre and post-launch website optimisation and digital PR.

Funded Startups and Brand Building

Enterprise website restructuring and traffic retention strategies are a specialism of our SEO Agency. Hugo Boss are one of many brands we have consulted over the past 15 years. Company structures change and stakeholders need this reflected within brand strategy. If your internal marketing team needs help ensuring a restructure doesn't lead to catastrophic ranking and traffic loss then get in touch.

Website Restructuring & Ranking/Traffic Retention

High impact link acquisition strategy and delivery you can count on from the UK's leading SEO company. Building a strong link profile or adding to an existing profile can be a resource hungry and tedious task. If your internal team are struggling to build links at scale then get in touch. Our internal team of outreach specialists are able to scale up within 30 days. From outreach to negotiation to content writing and editorial - we can handle as much or as little as you need.

Outreach, Digital PR & Content Publishing

Cryptocurrency, finance and banking strategies you can reply on. We understand the need for careful content curation and the intricacies of regulated sectors. Strategies for these sectors can be complicated and areas such as paid ads for cryptocurrency and crypto wallets can extremely difficult to navigate. Our in-house team of SEO experts can guarantee to get your ads live, content published and links built. Contact us if you are struggling.

Cryptocurrency, Crypto Wallet, Finance and Banking Solutions