Bespoke furniture, second on Google
Aegistra designs and makes bespoke furniture for discerning customers. It came to us with declining organic traffic and a low ranking for its primary keyword.
- Service
- SEO
- Market
- United Kingdom
For “bespoke furniture”
From month 3
Declining traffic, a low-ranking keyword
Aegistra needed a stronger ranking for “bespoke furniture”, more organic traffic, more user-friendly design pages and fewer steps to place an order.
Searches we targetedWhat we did
Targeted links
Built relevant backlinks for “bespoke furniture”.
Category landing pages
Optimised landing pages by category and created new design category pages with filters.
Simpler ordering
Simplified the order form so it was easier to understand.
URL structure
Added keywords to the URLs of design and product pages.
Titles and descriptions
Optimised meta titles and descriptions across the site.
The results
- 2nd organic position for “bespoke furniture”.
- More traffic to the furniture design suggestions page.
- From month two, simpler order forms reduced bounce rates and increased orders.
- Overall organic traffic up 92% from month 3.
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