Aegistra Ltd is a team of furniture professionals who have been designing and making bespoke furniture for discerning customers for more than 20 years. They came to us for help with their declining organic traffic.
Aegistra’s e-commerce website fortunately had many landing pages for products, categories, sub categories, information pages, etc. which were poorly populated with information rich content, so we had a lot to play with, and a lot of room for improvement. We firstly set out a content plan, to enrich all the key landing pages with useful, informative, keyword relevant content, which ended up getting Aegistra ranking for a wider range of relevant search terms which they should really be appearing for. Luckily, they didn’t have many technical errors on their site, only a few tweaks here and there were required, and they also didn’t have many links pointing to them which was both good and bad, as they didn’t have a dominant link profile, but sometimes working on an empty canvas can be more reliable/safer with link building.
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