Student accommodation, from zero to page one
A student accommodation provider with low domain authority and no keyword visibility wanted to compete for one of its most searched terms.
- Service
- SEO, PPC
- Market
- United Kingdom
- Sector
- Prime Developments
For “student accommodation”, a highly competitive term with 40,500 searches a month
From zero, within the first three months
No visibility for the terms that mattered
Amro Vantage, a student accommodation provider, came to us with low domain authority and zero keyword visibility. It ranked for nothing around “student housing” or “student accommodation”, while competitors ranked for many related terms.
The goal: a top organic position for “student accommodation”, and stronger domain authority.
Searches we targetedWhat we did
Keyword and content analysis
Analysed keywords and existing content so every page related to the target terms.
Focused content
Created relevant content around the focus keywords and rebuilt the home page around “student accommodation”.
Structural changes
Made several structural changes to the website to make it more competitive.
On- and off-page optimisation
Targeted quick-win opportunities on and off the site.
The results
- 3rd organic position for “student accommodation”.
- Domain authority increased in month 2 and month 6.
- From zero keyword visibility to 50+ ranking keywords in the first three months.
- From month 5, content-based traffic began contributing to overall traffic and lead generation.
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