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Case Study
Amro Vantage

    Reposition Services UK

    Services : SEO, PPC
    Region : UK
    Sector : Property & Real Estate
    Organic traffic increased by : 170%+
    Keyword ranking improved by : 105%+
    Content traffic increase by : 290%+
    Engagement increased by : 70%+

    Results

    • Organic traffic increased by

      170%+
    • Keyword ranking improved by

      105%+
    • Content traffic increase by

      290%+
    • Engagement increased by

      70%+

    The Objectives

    Helping Amro Vantage in achieving top organic position for the keyword of ‘student accommodation’, a highly competitive keyword, as well as boosting its domain authority.

    • Amro Vantage, a student accommodation provider, approached us with a low domain authority and zero keyword visibility, and sought our help to improve visibility for high search volume keywords including ‘student accommodation’.
    • Google ranks this keyword highly competitive with 40,500 searches per month.
    • No keywords related to ‘student housing’ or ‘student accommodation’ were ranked for Amro Vantage. Competitors ranked for multiple keywords related to ‘student housing’ and ‘student accommodation’.
    Begin With Discovery

    The Strategy

    • To ensure content was related to the target keywords, a keyword analysis and a content analysis were conducted.
    • Relevant content was created for the website with focussed keywords. The home page content was recreated targeting the focus keyword ‘student accommodation’.
    • Several structural changes were made to the website to make it more competitive.
    • On-page and off-page optimisations were conducted to target quick-win opportunities.

    The Results

    • We achieved 3rd organic position for the keyword ‘student accommodation’.
    • Domain authority increased in month 2 and month 6.
    • Following content changes, content creation and website structural changes, Amro Vantage went from zero keyword visibility to ranking for 50+ keywords in the first three months. 
    • From month 5 onwards, content-based traffic also started to contribute to overall traffic improvements and lead generation.

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