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Case study · Prime Developments

Launching an online estate agency, built for search

Purple Bricks asked us for pre- and post-launch support for its new online estate agency website, with SEO built into its structure and content.

Service: SEO
Market: United Kingdom
Sector: Prime Developments

+245% Organic traffic

+190% Keyword rankings

+375% Content traffic

From a keyword-focused content strategy

Figures as reported in the original case study

The brief

Support before and after launch

Purple Bricks was launching a new online estate agency website and wanted support before and after it went live.

The brief covered restructuring the site from an SEO perspective, creating engaging, shareable content, CRO, stronger domain authority and Google Analytics views for key stakeholders.

What we did

Technical and architectural audit

Audited the site to guide its restructure from an SEO perspective.

Keyword-focused content

Created content for the website as part of the content strategy.

Links and digital PR

Built links through content publication and digital PR.

User-centred CRO

Optimised conversion with a user-centred approach.

Post-launch analysis

Analysed the website after launch, with Google Analytics views set up for key stakeholders.

The results

Quick growth in keyword rankings and organic traffic from month 3.
Content-based traffic up 375% from a keyword-focused content strategy.
Engagement up 150%+, leading to returning visitors and high conversion rates.

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