Case Study
Best Bulbs Direct
Service: SEO Region: UK Sector: E-Commerce
Service : SEO
Region : UK
Sector : E-Commerce
Bounce rate decreased by : 6%-
Organic traffic increased by : 140%+
Keyword rankings improved by : 85%+
-
Bounce rate decreased by
6%- -
Organic traffic increased by
140%+ -
Keyword rankings improved by
85%+
The Objectives
Helping Light Bulbs Direct to increase organic traffic, increase website authority, reduce their dependence on AdWords for conversions, and rank higher than their competitors.
- Increase visibility on the search engine results.
- Increase the organic traffic.
- Higher website authority.
- Reducing dependency on AdWords and generating organic conversions.
The Strategy
- Competitive analysis to identify competitors’ keywords and strategies.
- High-quality backlinks from relevant industry niche websites to increase website authority.
- Optimising the meta titles and descriptions for all product pages to increase visibility.
- Regular social media posts based on product offerings.
- Changing all irrelevant page content and optimising those with better quality content.
The Results
- The bounce rate decreased by 6% from the first month as a result of optimising the existing content and making it more relevant.
- Keyword rankings also showed improvement from month 3 as a result of optimising the meta titles and descriptions for all product pages.
- As a result of the improvement in keyword rankings, organic traffic increased by 140%.
- Website authority increased from month 3.
- Organic leads and conversions picked up from month 4.