A luxury fashion migration, with no lost ground
The Stella McCartney team asked us to help migrate and redesign its website, and to work on its long-term SEO goals.
- Service
- SEO, PPC
- Market
- United Kingdom
From month 3
From month 2
From the first month
A new platform, protected rankings
Stella McCartney needed to move its website to a new platform smoothly, and redesign it while keeping it user-friendly and efficient.
It also wanted a long-term plan to improve search visibility, and help optimising the technical side of the site.
What we did
Migration strategy
Planned the migration so the transition avoided any negative impact on SEO or user experience.
Redesign
Redesigned the website to look great and work well for users.
Technical performance
Improved speed, mobile-friendliness and overall site structure.
Ongoing SEO
Monitored SEO and made continual updates to keep improving results.
The results
- Content traffic up 380% from the first month.
- Keyword rankings up 270%+ from month 2.
- Organic traffic up 250% from month 3.
- Website engagement up 170% with higher traffic and rankings.
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