United Kingdom

Case Study
Furniture Italia

    Reposition Services UK

    Services : SEO
    Region : UK
    Sector : Furnishing
    Organic traffic increased by : 55%+
    Keyword rankings improved by : 28%+
    Engagement increased by : 106%+
    Bounce rate decreased by : 14%-

    Results

    • Organic traffic increased by

      55%+
    • Keyword rankings improved by

      28%+
    • Engagement increased by

      106%+
    • Bounce rate decreased by

      14%-

    The Objectives

    Increasing Furniture Italia’s website organic traffic, improving its visibility on Google, restructuring the website from an SEO stance, creating furniture design-specific content, and enhancing lead generation by optimising the product-relevant lead-generating keywords.

    • Increasing the organic traffic.
    • Restructuring the website to make it more user-friendly.
    • Creating furniture design-specific content.
    • Improving lead generation using lead-generating keywords.
    • Improving the website’s online presence and increasing its visibility on search engines.
    Begin With Discovery

    The Strategy

    • Targeted high search volume keywords for each product to improve lead generation.
    • Restructured the website’s product pages to make them more simple to understand and more user-friendly.
    • Furniture design-relevant content was created regularly.
    • Specific content on furniture maintenance was written.
    • A separate blog page was created to add the written content.
    • Added industry-relevant business listings to increase online presence.
    • Added regular social media posts with products

    The Results

    • The website’s organic traffic increased by 55% as a result of restructuring, adding social media posts and adding regular content.
    • The lead-generating keyword rankings improved by 28% and the sales increased from month 2 onward.
    • A 14% decrease in the bounce rate was seen as a result of content added to the new blog page.

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