Case Study
UK2

Services: SEO Region: UK Sector: Internet

Organic traffic increased by
86% +
Keyword rankings improved by
55% +
Customer inquiries via contact forms increased by
35%
Bounce rate decreased by
15%

The Objectives

UK2 needed more online visibility urgently. We all know that web hosting is up there with the most competitive niches in the UK. In terms of AdWords, anything to do with Web Hosting is usually in the double digits for every click. SEO for web hosting keywords is, as you can expect, not a simple task. However, we got UK2 the results they needed nonetheless.

Increase UK2’s online visibility to compete effectively in the competitive web hosting market.
Improve organic search rankings for high-competition web hosting keywords.
Reduce dependency on costly AdWords by boosting organic traffic.
Enhance overall website performance and user experience to increase engagement.
Drive more qualified leads and conversions from organic search.

The Strategy

Implemented a comprehensive keyword research strategy to identify both high-traffic and niche keywords relevant to the web hosting industry.
Optimised on-page elements, including meta titles, descriptions, and header tags, to improve search engine visibility.
Enhanced website architecture and navigation for better user experience and improved crawlability by search engines.
Engaged in local SEO efforts to target UK-based customers, including optimising Google My Business listings.
Developed a content marketing strategy that included regular blog posts and informative articles to position UK2 as an industry authority.
Leveraged social media channels to promote new content and engage with potential customers, driving traffic back to the website.
Utilised data analytics to monitor performance metrics and adjust strategies based on real-time feedback and insights.
A/B tested various landing page designs and calls to action to maximise conversion rates and user engagement.
Created high-quality visual content, such as infographics and videos, to increase user engagement and shareability.
Implemented technical SEO improvements, such as page speed optimisation and mobile responsiveness, to enhance overall site performance.

The Results

Conversion rates increased by 40% from month 4, leading to higher sales and customer acquisition.
Bounce rate decreased by 15%, indicating improved user engagement and satisfaction.
Keyword rankings improved by 55% from month 2 onwards, enhancing visibility for targeted search terms.
Organic traffic increased by 86% from month 4 driving significantly more visitors to the website.
Customer inquiries via contact forms and live chat rose by 35% reflecting greater interest in the services offered.