Flanking the tech giants
Advanced MP3 Players competed with the biggest names in tech, without their budgets. It wanted strong traffic regardless.
- Service
- SEO
- Market
- United Kingdom
Big competitors, a smaller budget
Advanced MP3 Players wanted strong traffic levels despite not having the budgets of the bigger players in its market.
Our approach was to flank the competition, rather than meet it head on.
What we did
Long-tail keyword clusters
Optimised for clusters of longer-tail keywords around the very competitive core terms.
Informative landing pages
Wrote informative content for the site’s landing pages.
Authority links
Increased the site’s authority by building relevant, authoritative links.
The results
- The approach paid off as Google’s updates made it easier to index pages for the longer, more natural searches people make.
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