With many herbal online consumer retail stores around, Panacea Health needed a way to appeal to practitioners as opposed to direct consumers, by appearing for search terms that practitioners would search.
During our keyword research, we discovered that practitioners would usually search by exact product/chemical/medicine name, as they already knew what they were looking for, why they needed it, what affect it would have on the patient, etc. so instead of our usual approach of optimising category and subcategory pages for search terms, we focused more on product level keywords, targeted using the product pages, and some sub category pages by editing and populating those pages with relevant, informative and useful content, tying the landing pages with the allocated keywords. As well as this, during our analysis of the website’s structure, we discovered that there were a lot of minor and major issues with the site, including things like a missing 404 error page, dead links, broken images, slow loading pages, etc. so we concocted a fully comprehensive audit in order of most critical issues first, showing how to get them all fixed. This, backed up with the general, compulsory link audit/clean-up and then followed by the link building from authoritative and relevant websites, we had just given Panacea Health a formula for SEO success.
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