With many herbal online consumer retail stores around, Panacea Health needed a way to appeal to practitioners as opposed to direct consumers, by appearing for search terms that practitioners would search.
During our keyword research, we discovered that practitioners would usually search by exact product/chemical/medicine name, as they already knew what they were looking for, why they needed it, what affect it would have on the patient, etc. so instead of our usual approach of optimising category and subcategory pages for search terms, we focused more on product level keywords, targeted using the product pages, and some sub category pages by editing and populating those pages with relevant, informative and useful content, tying the landing pages with the allocated keywords. As well as this, during our analysis of the website’s structure, we discovered that there were a lot of minor and major issues with the site, including things like a missing 404 error page, dead links, broken images, slow loading pages, etc. so we concocted a fully comprehensive audit in order of most critical issues first, showing how to get them all fixed. This, backed up with the general, compulsory link audit/clean-up and then followed by the link building from authoritative and relevant websites, we had just given Panacea Health a formula for SEO success.
Funded startups are a sector we specialise in. If you have recently been funded or are looking for help working out your marketing budget for a pitch then get in touch. Purple Bricks are just one of the many startups we have worked with. We can help with your pre-launch strategy, pre and post-launch website optimisation and digital PR.
Funded Startups and Brand Building
Enterprise website restructuring and traffic retention strategies are our specialism. Hugo Boss are one of many brands we have consulted over the past 15 years. Company structures change and stakeholders need this reflected within brand strategy. If your internal marketing team needs help ensuring a restructure doesn't lead to catastrophic ranking and traffic loss then get in touch.
Website Restructuring & Ranking/Traffic Retention
High impact link acquisition strategy and delivery you can count on. Building a strong link profile or adding to an existing profile can be a resource hungry and tedious task. If your internal team are struggling to build links at scale then get in touch. Our internal team of outreach specialists are able to scale up within 30 days. From outreach to negotiation to content writing and editorial - we can handle as much or as little as you need.
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