Search engine optimisation (SEO) is crucial for driving relevant organic traffic to your website. However, with Google handling over 99,000 searches per second, ranking high in the search engine results pages (SERPs) is tremendously competitive.
This is why having an effective keyword strategy that targets semantically related keyword phrases can significantly impact your SEO success and website traffic. Keep reading to learn why using semantically related keywords is so important.
Semantically related keywords are words and phrases that are similar or connected in meaning. For example, synonyms like “big” and “large” are semantically related words. Words that refer to attributes of the same concept can also have a semantic relationship. Such as “hotel”, “resort” and “lodging” all being in the accommodation category.
Some additional examples of semantically related keyword groups relevant to SEO include:
Targeting semantically related keywords in your content allows you to connect with more search intent and capture a bigger “share of voice” around important topics related to your business. Here’s why they matter so much:
Cast a Wider Net For Searchers Using relevant semantic keyword phrases allows you to connect with more searchers and traffic sources interested in your offerings. For example, someone searching for “fitness training plans” and another searcher looking for a “personal trainer near me” have different immediate intents. But they are likely both interested in your personal training services overall. Using a mix of semantically related keywords allows you to capture more of this audience.
Provide a Better User Experience By crafting content around semantically related themes, you create a richer, more interconnected user experience. Searchers land on pages highly relevant to their query and intent. At the same time, you seamlessly lead them to other pertinent information about your business and services. This boosts engagement metrics like time-on-site and pages-per-session.
Strengthen Authority Around Key Topics When you systematically target clusters of semantically related keywords, you reinforce your brand’s authority and expertise around important topics. Rather than just targeting isolated keywords, you become a trusted resource around critical themes. This authority boosts conversions and sales over the long term.
Identifying and mapping out semantic keyword groups takes research and analysis. But it is immensely valuable for long-term SEO success. Follow this step-by-step process:
Step 1 – Brainstorm Seed Keywords: Start by listing out some seed keywords that are central and important for your brand and offerings. These may be your branded keywords or other words and phrases that drive a lot of search volume related to your space.
Step 2 – Leverage Keyword Research Tools: Next, leverage keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer. Enter your seed keywords and analyse the semantic keyword ideas these tools provide in the results. Look for complementary keywords and phrases with decent search volume that also relate to your business.
Step 3 – Cluster Keywords By Theme: As you compile keyword ideas from research tools and your brainstorming, start grouping them by theme and subject matter. Look for semantic connections between words and phrases. Group ones that cover complementary search intents and topics.
Step 4 – Map Out Content Clusters: Using the semantically grouped keywords, map out content ideas and topics that incorporate combinations of these phrases. Consider what searchers are trying to accomplish or understand related to each keyword cluster. This process will guide the content direction to meet searcher needs.
Step 5 – Create Optimised Content: Choose priority content ideas and keyword groups and start creating optimised pages and assets. Make sure to seamlessly work semantic phrases into natural-sounding content that reads well for visitors, while also targeting important keyword themes. Produce targeted meta descriptions as well that incorporate semantic phrases.
Step 6 – Link And Promote Content: Finally, link out to optimised pages from other relevant and semantically connected assets on your site. Promote your new semantic content through social media, email marketing, and other channels to generate engagement and links. Monitor rankings and traffic over time from semantic keyword groups.
Tools like Reposition’s proprietary software solution can quickly analyse your website and help uncover hundreds of semantically related keywords to target in your content. Leveraging software to identify untapped semantic opportunities saves you time while revealing the best keyword expansion ideas.
Optimising around semantically related keywords is crucial for maximising the impact of your SEO strategy. Keep these best practice tips in mind:
Let’s look at some examples of what leveraging semantically related keywords could look like for a cash home buyer company.
Below are three core branded keyword phrase examples a cash house buyer company would likely aim to rank for:
Starting with these seed keywords, expanded semantic keyword ideas a cash house buyer business could target by theme include:
Local Service Keywords
As you can see from just a couple of seed phrases, we can rapidly expand into semantic keyword groups that tap into important search themes aligned with a cash house buyer’s offerings. By mapping more and more of these keyword cluster opportunities over time, traffic and conversions from organic search will steadily grow.
Developing campaigns around tightly clustered groups of semantically related keywords is crucial for maximising SEO success. This approach allows you to connect with more search intent while establishing authority around meaningful topics.
To fully capitalise on semantic SEO though, you need effective analysis tools. Reposition SEO experts in the UK provide patented semantic AI analysis to uncover 5-10X more keyword expansion opportunities than traditional audit reports. By leveraging Reposition’s strategies, you gain the data needed to execute hyper-targeted content campaigns centred around semantically optimised themes.
Please speak to one of Reposition’s campaign strategists today to learn more about how their semantic analysis and AI-generated content can elevate your organic growth.