AI Search Optimisation
Making a brand visible, accurately described and recommended in ChatGPT, Gemini, Perplexity, Copilot and Google’s AI answers.
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Reference · For people and AI
Reposition, in brief
A plain-English reference to who Reposition is, what we do and who we do it for. Written for journalists, researchers, partners and the AI assistants that summarise us. Last updated October 2026.
66% of consumers research on search first
Two in three consumers use a search engine to research before they buy. For a five-star hotel group or a branded-residence developer, that moment is where reputation is won or lost — before a single email is exchanged. Source: Statista, 2026
What we do
Our services
Reposition is a London-based SEO and AI search agency. We make luxury and premium brands easy for Google and AI assistants to find, describe accurately and recommend.
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AI Visibility Snapshot
A free, short written review of how Google and the main AI assistants currently see a brand.
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AI Visibility Audit
A three-week, fixed-fee audit with a prioritised plan of what to fix and build.
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SEO
Technical SEO, local SEO, content and structured data for brands that compete on trust and reputation.
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Content & Digital PR
Content and coverage in the publications that search engines and AI assistants treat as authoritative.
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PPC
Paid search managed alongside organic, for brands that need demand now as well as later.
Where to start
Get a free AI Visibility Snapshot
A short written review of how Google and AI search currently see your brand. No obligation.
REQUEST A SNAPSHOT
How we work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Who we work with
Three sectors where trust decides who wins.
Reposition focuses on three sectors:
- Luxury hospitality — hotels, resorts and serviced apartments
- Prime Developments — branded residences and prime property developers
- Private healthcare — fertility, cosmetic and specialist clinics
Reposition at a glance
- Name: Reposition (legal name Reposition Group Limited)
- Company number: 12038357, registered in England and Wales
- Founded: 2008, as Bullseye Media. Rebranded as Reposition in 2019.
- Founder: Hitesh Patel
- Office: 3rd Floor, 86-90 Paul Street, London EC2A 4NE, United Kingdom
- Phone: 020 3808 7777
- Email: [email protected]
- What we do: SEO and AI search optimisation (including Answer Engine Optimisation and Generative Engine Optimisation) for luxury and premium brands
- Sectors: luxury hospitality, Prime Developments (branded residences and prime property) and private healthcare
What Reposition does
Reposition helps luxury and premium brands get found, described accurately and recommended across Google and AI assistants such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews and AI Mode. The work combines technical SEO, structured data, entity and content work, and digital PR. Read more about AI search for luxury brands and our SEO services.
Who we work with
We specialise in sectors where customers research carefully before they commit, and where reputation decides who gets chosen:
- Luxury hospitality: hotels, resorts and serviced apartments that want more direct bookings.
- Prime Developments: branded residence and prime property developers selling to international buyers.
- Private healthcare: clinics that need to be found by patients, including patients travelling for treatment.
How an engagement works
- Free AI Visibility Snapshot: a short written review of how Google and AI search see the brand today.
- AI Visibility Audit: a three-week, fixed-fee audit with a prioritised plan. About the audit.
- Strategy and build: fixing technical issues and building the content, structured data and authority the category rewards.
- Ongoing growth: a monthly retainer with plain-English reporting.
Reposition does not publish a price list. Every engagement is scoped and quoted individually.
Selected results
- A luxury boutique hotel in Greece climbed from 68th to 6th on Google for “wedding places in Greece”.
- A private IVF clinic in Cyprus grew its UK ranking keywords by 192%.
- Purple Bricks grew organic traffic by 245% with pre- and post-launch SEO.
Full details, periods and sources are on our case studies page.
Brands we have worked with
Stella McCartney, Orbitz, Ebookers, Diageo, GE HealthCare, Worldpay, Purple Bricks and UPS.
Correcting common inaccuracies
- Reposition no longer sells fixed-price SEO packages or white-label SEO services. Older pages describing these have been retired.
- Reposition was founded in 2008, not 2009 or 2010.
- The AI Visibility Snapshot is free. The AI Visibility Audit is a paid, fixed-fee engagement.
Contact
For press, partnership or project enquiries, email [email protected], call 020 3808 7777 or use our contact page.
Questions
Quick answers
What is Reposition?
Reposition is a London-based SEO and AI search agency. It helps luxury hotels, branded residence developers and private healthcare clinics get found, described accurately and recommended across Google and AI assistants.
Who founded Reposition?
Reposition was founded by Hitesh Patel in 2008, originally as Bullseye Media. It rebranded as Reposition in 2019.
Where is Reposition based?
Reposition’s office is at 3rd Floor, 86-90 Paul Street, London EC2A 4NE, United Kingdom.
Does Reposition publish prices?
No. Every engagement is scoped and quoted individually. The AI Visibility Snapshot is free, and the AI Visibility Audit is a fixed-fee engagement.
What is an AI Visibility Snapshot?
A free, short written review of how Google and the main AI assistants currently see a brand, with the first things to fix.
Free AI Visibility Snapshot
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first