Today’s businesses use three different kinds of email marketing to reach out to existing and potential customers:
- Transactional Email Marketing
- Behavioural Email Marketing
- Email Newsletters
Transactional emails are an excellent opportunity to direct recipients to your website from a routine email. An example of a transactional email is an email receipt, an invoice, an order confirmation, or a billing statement. User behaviour triggers them.
A behavioural email is a message that is targeted based on the behaviour of a recipient. It is possible to increase sales and conversions by upselling and converting clients and prospects using behavioural email marketing in ways that have never been seen before.
There are several types of behavioural emails. Among them are cross-selling, recommendations, re-engagement, free trial emails, password reminders, password renewals, product review requests, and so on.
Email newsletters are one-time communications that are used to deliver promotional messages, account information, product information, and more. An effective email newsletter can increase the recognition of your brand and generate interest in your company.