How Much Does SEO Cost? Here's How We Think About It
We don't publish a price list, and we'd be wary of any agency that does — the honest answer to "how much does SEO cost" is "it depends," and anyone who skips straight to a number without asking about your site first is guessing. Here's what actually determines scope and investment, so you know what you're being quoted for.
What Shapes Your SEO Investment
There's no single "right" number for SEO because no two sites start from the same place. What actually determines scope:
A proper monthly engagement typically covers: an initial audit, technical fixes, on-page optimisation, content, link building and digital PR, and reporting you can actually read — not a stripped-down version of one or two of those. If an agency's quote doesn't map to something on this list, ask what you're actually paying for.
- Where your site stands technically today — a strong foundation costs less to build on than years of unresolved technical debt
- How many pages and how much content you're working with
- The competitiveness of your sector — luxury hospitality and prime property are contested categories; a local trades business isn't
- Your current rankings and visibility — starting from zero is a different job to defending an existing position
- The gap between your site and what ranks above you, including the links and authority involved in closing it
- Your goals and timeline — a defensive holding strategy and an aggressive growth push aren't priced the same way, because they aren't the same scope of work
No price list, no guesswork
SEO for a luxury hospitality group and SEO for a five-unit branded residence are not the same job, so we don't sell either off a fixed-price menu. Every engagement starts with a free AI Visibility Snapshot, and moves at the pace your brand needs.
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1
Audit
We review your site's technical health, content and current visibility across Google and AI search, and tell you exactly what's holding you back.
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2
Strategy & build
We fix what's broken and build what's missing: technical foundations, content, structured data and the link profile your category actually rewards.
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3
Ongoing growth
A retainer that keeps you visible as search — and AI search — keeps changing, with a monthly report you can actually read.
Frequently asked
Do you publish your SEO pricing?
No — and we'd be wary of any agency that sells SEO off a fixed-price menu. The right scope depends on your site, your competitors and your goals, not a one-size table. Start with a free AI Visibility Audit and we'll come back with a plan and a quote built around your business.
Is SEO worth the investment?
Unlike paid media, SEO compounds — the work you do this year keeps paying off next year, instead of stopping the moment you stop spending. That's the honest case for it, not a specific ROI number we can't verify for your business in advance.
See how Google and AI search see your brand
A short, written review of your site's visibility across Google, AI Overviews and the assistants your guests and buyers use. No obligation, no price list.
- Technical health and crawlability
- Where you appear — and don't — in AI answers
- The three things to fix first